Title:
Evaluation of Supply Chain Strategies for Mass Customization

dc.contributor.advisor Chang, Yih-Long
dc.contributor.author Su, Jack C. P. en_US
dc.contributor.committeeMember Ferguson, Mark
dc.contributor.committeeMember Gaimon, Cheryl
dc.contributor.committeeMember Ghosh, Soumen
dc.contributor.committeeMember Griffin, Paul
dc.contributor.department Management en_US
dc.date.accessioned 2005-03-02T22:38:04Z
dc.date.available 2005-03-02T22:38:04Z
dc.date.issued 2004-07-12 en_US
dc.description.abstract Product proliferation is a common challenge for firms providing customized products. To cope with this challenge, firms usually incorporate strategies such as component commonality, postponement, and/or delayed differentiation in their supply chains. In this dissertation, we study the effectiveness of these strategies. First, we evaluate the inventory costs for various percentages of common component substitution. Second, we analyze the performance of two postponement strategies and their relationship with product proliferation. Third, we study the cost and benefits of implementing delayed differentiation in a make-to-order environment and provide insights for managers choosing where along the supply chain they should differentiate their products. en_US
dc.description.degree Ph.D. en_US
dc.format.extent 498184 bytes
dc.format.mimetype application/pdf
dc.identifier.uri http://hdl.handle.net/1853/5087
dc.language.iso en_US
dc.publisher Georgia Institute of Technology en_US
dc.subject Mass customization
dc.subject Supply chain
dc.subject Product development en_US
dc.subject.lcsh New products en_US
dc.subject.lcsh Business logistics en_US
dc.title Evaluation of Supply Chain Strategies for Mass Customization en_US
dc.type Text
dc.type.genre Dissertation
dspace.entity.type Publication
local.contributor.corporatename Scheller College of Business
relation.isOrgUnitOfPublication a2f83831-ae41-4d65-82ff-c8bf95db4ffb
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