Title:
Evaluation of Supply Chain Strategies for Mass Customization

Thumbnail Image
Author(s)
Su, Jack C. P.
Authors
Advisor(s)
Chang, Yih-Long
Advisor(s)
Editor(s)
Associated Organization(s)
Organizational Unit
Series
Supplementary to
Abstract
Product proliferation is a common challenge for firms providing customized products. To cope with this challenge, firms usually incorporate strategies such as component commonality, postponement, and/or delayed differentiation in their supply chains. In this dissertation, we study the effectiveness of these strategies. First, we evaluate the inventory costs for various percentages of common component substitution. Second, we analyze the performance of two postponement strategies and their relationship with product proliferation. Third, we study the cost and benefits of implementing delayed differentiation in a make-to-order environment and provide insights for managers choosing where along the supply chain they should differentiate their products.
Sponsor
Date Issued
2004-07-12
Extent
498184 bytes
Resource Type
Text
Resource Subtype
Dissertation
Rights Statement
Rights URI