Title:
The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed.1)
The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed.1)
Author(s)
Ferguson, Mark E.
Metters, Richard
Crystal, Carolyn Roberts
Metters, Richard
Crystal, Carolyn Roberts
Advisor(s)
Editor(s)
Collections
Supplementary to
Permanent Link
Abstract
Harrah’s Cherokee Casino and Hotel is an extreme example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no table games. We investigate what drives this phenomenal success.
Sponsor
Date Issued
2006-09-16
Extent
226846 bytes
Resource Type
Text
Resource Subtype
Working Paper