Title:
The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed.1)
The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed.1)
| dc.contributor.author | Ferguson, Mark E. | |
| dc.contributor.author | Metters, Richard | |
| dc.contributor.author | Crystal, Carolyn Roberts | |
| dc.date.accessioned | 2006-09-16T14:45:25Z | |
| dc.date.available | 2006-09-16T14:45:25Z | |
| dc.date.issued | 2006-09-16 | |
| dc.description.abstract | Harrah’s Cherokee Casino and Hotel is an extreme example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no table games. We investigate what drives this phenomenal success. | en |
| dc.format.extent | 226846 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | http://hdl.handle.net/1853/11679 | |
| dc.language.iso | en_US | en |
| dc.relation.isreplacedby | http://hdl.handle.net/1853/18983 | |
| dc.subject | Revenue management | en |
| dc.subject | CRM | en |
| dc.title | The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed.1) | en |
| dc.type | Text | |
| dc.type.genre | Working Paper | |
| dspace.entity.type | Publication | |
| local.contributor.corporatename | Scheller College of Business | |
| relation.isOrgUnitOfPublication | a2f83831-ae41-4d65-82ff-c8bf95db4ffb |