Title:
Understanding the coupon prone purchaser :
the importance of economic and psychological elements of sales promotions in motivating purchase
Understanding the coupon prone purchaser :
the importance of economic and psychological elements of sales promotions in motivating purchase
Author(s)
Schwartz, Joseph Michael
Advisor(s)
Malhotra, Naresh K.
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Date Issued
1995-08
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Resource Type
Text
Resource Subtype
Dissertation