Title:
The influence of individual differences on the effectiveness of comparative advertising

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dasgupta_madhuchanda_g_198912_phd_330943.pdf (3.39 MB)
Author(s)
Dasgupta, Madhuchanda Ghose
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Donthu, Naveen
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http://hdl.handle.net/1853/29886
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1989-12
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Dissertation
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