Title:
NLP Approaches to Campaign Classification
NLP Approaches to Campaign Classification
Author(s)
Ahmed, Muhammed
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Abstract
Mailchimp is the world's largest marketing automation platform. Over a billion emails are sent by it every day, which raises the question: what exactly are users sending? We'll do a deep dive into the natural language processing techniques utilized by Mailchimp to make sense of users' content and classify campaigns, whether it's for predicting a customer's business vertical, or for preventing those with malicious intent from using the platform.
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Date Issued
2019-10-17
Extent
42:39 minutes
Resource Type
Moving Image
Resource Subtype
Lecture