Organizational Unit:
Scheller College of Business
Scheller College of Business
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1 - 8 of 8
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A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)
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Understanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase
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Standardization versus customization : an assessment of the importance of marketing management bases for international market segmentation
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A model of contextual antecedents and exchange outcomes of customer value : an empirical investigation into the catalog and Internet shopping context
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