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Author: Crystal, Carolyn Roberts × Author: Ferguson, Mark E. × Author: Metters, Richard × Type: Text × search.filters.applied.f.resourcesubtype: Working Paper ×

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The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed. 2)

2008-01-11 , Ferguson, Mark E. , Metters, Richard , Crystal, Carolyn Roberts

Harrah’s Cherokee Casino and Hotel is an extreme and unusual example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no traditional table games. Further, many traditional revenue management techniques are turned on their heads: For example, pricing decisions and customer segmentation rules are different for casinos than in virtually any other revenue management application.

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The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed.1)

2006-09-16 , Ferguson, Mark E. , Metters, Richard , Crystal, Carolyn Roberts

Harrah’s Cherokee Casino and Hotel is an extreme example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no table games. We investigate what drives this phenomenal success.

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