Organizational Unit:
Scheller College of Business
Scheller College of Business
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8 results
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1 - 8 of 8
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ItemA model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)(Georgia Institute of Technology, 1999-08) Pleasant, Jamie Tyrone
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ItemAn empirical investigation of the determinants of consumer satifaction(Georgia Institute of Technology, 1997-12) Martin, Neale J.
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ItemA model of contextual antecedents and exchange outcomes of customer value : an empirical investigation into the catalog and Internet shopping context(Georgia Institute of Technology, 1997-12) Mathwick, Charla
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ItemUnderstanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase(Georgia Institute of Technology, 1995-08) Schwartz, Joseph Michael
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ItemThe Motivation-Emotion-Matching (MEM) model of television advertising effects(Georgia Institute of Technology, 1994-05) Peterson, C. Mark
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ItemAn empirical investigation of a categorization based model of the evaluation formation process as it pertains to set membership prediction(Georgia Institute of Technology, 1993-08) Miller, Gina L.
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ItemA dimensional and holistic model of consumer choice : a validation study(Georgia Institute of Technology, 1993-08) Agarwal, James
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ItemStandardization versus customization : an assessment of the importance of marketing management bases for international market segmentation(Georgia Institute of Technology, 1993-05) Baalbaki, Imad B.