Title:
Usability Testing in Virtual Reality and Traditional Physical Environments: A Comparative Study
Usability Testing in Virtual Reality and Traditional Physical Environments: A Comparative Study
| dc.contributor.advisor | Purdy, Timothy G. | |
| dc.date.accessioned | 2023-06-02T18:22:05Z | |
| dc.date.available | 2023-06-02T18:22:05Z | |
| dc.date.issued | 2023-05 | |
| dc.description | Master's in Industrial Design Project report | |
| dc.description.abstract | Usability testing is a vital component of user experience design that helps to identify issues and improve the design during product development. With the growth of Virtual Reality (VR), it is important to consider how this technology can be utilized to assist with usability testing. This project aims to compare the effectiveness of usability testing in VR and traditional physical environments to provide insights on how to optimize the testing process in both environments. The result of this study can potentially be used to justify conducting usability tests in Virtual Reality. The study was conducted using a mixed-methods approach, which included both quantitative and qualitative data collection and was organized into user research and evaluation phases. After literary and market research, field research was conducted by deploying online surveys and conducting user interviews. A total of 108 participants were recruited for the online survey study and 10 participants for the user interviews. The goal of the user research phase was to understand the users’ pain points and frustrations when driving. Based on the research data, a solution was designed along with high-fidelity prototypes that were evaluated through usability tests in both a VR environment and a traditional physical environment. There were 14 participants recruited for the usability tests. These tests involved a usability testing session with a high-fidelity prototype of a user interface (UI) using a “Think-Aloud” technique. Each participant completed a series of tasks designed to test both the suitability of the VR and traditional environments for user testing and the usability of the UI design itself. Performance was measured by having each user complete a satisfaction survey after undergoing testing in each environment. This evaluation phase was used to collect feedback from potential users through testing. The findings demonstrate that usability testing of an interactive experience can be effectively conducted in a VR environment. This provides new opportunities for designers to explore innovative ways to engage end-users during the evaluation phase of the design process. | |
| dc.identifier.uri | https://hdl.handle.net/1853/72158 | |
| dc.publisher | Georgia Institute of Technology | |
| dc.rights.metadata | https://creativecommons.org/publicdomain/zero/1.0/ | |
| dc.subject | Usability testing | |
| dc.subject | Immersive environment | |
| dc.title | Usability Testing in Virtual Reality and Traditional Physical Environments: A Comparative Study | |
| dc.type | Text | |
| dc.type.genre | Masters Project | |
| dspace.entity.type | Publication | |
| local.contributor.advisor | Purdy, Tim | |
| local.contributor.corporatename | College of Design | |
| local.contributor.corporatename | School of Industrial Design | |
| local.relation.ispartofseries | Master's Projects | |
| relation.isAdvisorOfPublication | 5577d92b-62b9-4c26-a923-ceee61495a34 | |
| relation.isOrgUnitOfPublication | c997b6a0-7e87-4a6f-b6fc-932d776ba8d0 | |
| relation.isSeriesOfPublication | 09b1c264-93da-4a60-8e57-4eecff715bc6 |