Title:
The Motivation-Emotion-Matching (MEM) model of television advertising effects
The Motivation-Emotion-Matching (MEM) model of television advertising effects
| dc.contributor.advisor | Malhotra, Naresh K. | |
| dc.contributor.author | Peterson, C. Mark | en_US |
| dc.contributor.department | Management | en_US |
| dc.date.accessioned | 2009-10-22T11:36:10Z | |
| dc.date.available | 2009-10-22T11:36:10Z | |
| dc.date.issued | 1994-05 | en_US |
| dc.description.degree | Ph.D. | en_US |
| dc.identifier.other | 390996 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1853/30653 | |
| dc.publisher | Georgia Institute of Technology | en_US |
| dc.subject.lcsh | Advertising Psychological aspects | en_US |
| dc.subject.lcsh | Consumers' preferences | en_US |
| dc.subject.lcsh | Persuasion (Psychology) | en_US |
| dc.title | The Motivation-Emotion-Matching (MEM) model of television advertising effects | en_US |
| dc.type | Text | |
| dc.type.genre | Dissertation | |
| dspace.entity.type | Publication | |
| local.contributor.advisor | Malhotra, Naresh K. | |
| local.contributor.corporatename | Scheller College of Business | |
| relation.isAdvisorOfPublication | aeef8b21-0b4f-41cd-b62b-cd5d7d60d679 | |
| relation.isOrgUnitOfPublication | a2f83831-ae41-4d65-82ff-c8bf95db4ffb |
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