On May 18, 2006, the second annual Revenue Management and Price Optimization conference
was held at the Georgia Institute of Technology. The theme of the conference was on how the Internet is changing traditional revenue management and pricing practices. The conference brought together experts and thought leaders from more than 30 companies; spanning airlines, hotels, car rentals, cruise lines, apartment rentals, aircraft manufacturing, retailing, distribution, e-mail marketing, on-line travel, logistics, sports, performing arts, software providers, and others. This paper summarizes the key discussions from this conference and synthesizes experts’ perspectives on near-term opportunities and challenges facing their industries.