(Georgia Institute of Technology, 2008-01-11)
Ferguson, Mark E.; Garrow, Laurie A.
On October 2-3, 2007, the third annual Revenue Management and Price Optimization conference was held at the Georgia Institute of Technology. The conference explored how multiple factors, including fragmentation of customer markets, transparency in markets, and globalization have spurred a transformation from intuition-based to analytical-based decision making across many industries. Panelists included representatives from industries spanning airline, hotel, gaming, grocery, jewelry, package delivery, consumer goods, manufacturing, and consulting. This paper summarizes key discussions that emerged from the conference and highlights success stories portrayed in keynote addresses given by James Whitehurst, former chief operating office of Delta Air Lines; Rick Campana, Vice President of Corporate Marketing of the United Parcel Service; and, Chuck Neville, Executive Director of Finance of General Motors Service and Parts Operations.
On May 18, 2006, the second annual Revenue Management and Price Optimization conference
was held at the Georgia Institute of Technology. The theme of the conference was on how the Internet is changing traditional revenue management and pricing practices. The conference brought together experts and thought leaders from more than 30 companies; spanning airlines, hotels, car rentals, cruise lines, apartment rentals, aircraft manufacturing, retailing, distribution, e-mail marketing, on-line travel, logistics, sports, performing arts, software providers, and others. This paper summarizes the key discussions from this conference and synthesizes experts’ perspectives on near-term opportunities and challenges facing their industries.