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Scheller College of Business

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Now showing 1 - 10 of 13
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    Cognitive diversity and team performance: the roles of team mental models and information processing mechanisms
    (Georgia Institute of Technology, 2010-11-15) Schilpzand, Maria Catharine
    There are two important trends in organizations today: 1) the increasing use of teams and 2) the increasing diversity in the workforce. The literature is in tune with these organizational trends, evidenced by a dramatic increase in research on team performance and the effects of diversity. However, there are still contradictory findings of the effects of team diversity on team processes and outcomes. To shed light on these inconsistencies, the cognitive construct of team mental model is introduced as a mediator of the relationship between team cognitive diversity and team performance. Team mental model is an emergent cognitive state that represents team members' organized understanding of their task environment (e.g., Klimoski&Mohammed, 1994) and has been shown to improve team performance (e.g., Edwards, Day, Arthur,&Bell, 2006; Mathieu, Heffner, Goodwin, Salas,&Cannon-Bowers, 2000). Specifically, with a sample of 94 student teams I investigated how team cognitive diversity affects team mental model similarity and accuracy, and through them, team performance. In addition, I examined team information processing mechanisms as moderators of the relationships between team cognitive diversity and team mental model similarity and accuracy. The results suggest that cognition at the team level plays an important role in the effective functioning of decision making teams. Specifically, the combination of team mental model similarity and accuracy predicts levels of team performance and information integration is an important moderator linking cognitive style diversity to task mental models, team processes, and team performance. The research model developed and tested seeks to advance understanding of the "black box" linking team diversity to team outcomes (Lawrence, 1997) and to provide guidance to managers leading cognitively diverse teams.
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    Triggering Events and Goodwill Impairment Charges
    (Georgia Institute of Technology, 2010-10) Mulford, Charles W. ; Comiskey, Eugene E.
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    Cash Flow Trends and Their Fundamental Drivers: Comprehensive Industry Review (Qtr 2, 2010)
    (Georgia Institute of Technology, 2010-09) Mulford, Charles W. ; Miller, Brandon
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    Essays on innovation ecosystems in the enterprise software industry
    (Georgia Institute of Technology, 2010-08-05) Huang, Peng
    Innovation ecosystem strategy is often adopted by platform technology owners to seek complementary innovation from resources located outside the firm to exploit indirect network effect. In this dissertation I aim to address the issues that are related to the formation and business value of platform innovation ecosystems in the enterprise software industry. The first study explores the role of three factors - increased payoff from access to platform owner's installed base, risk of misappropriation due to knowledge transfer, and the extent of competition - in shaping the decisions of third-party complementors to join a platform ecosystem. The second study evaluates the effect of participation in a platform ecosystem on small independent software vendors' business performances, and how their appropriability strategies, such as ownership of intellectual property rights or downstream complementary capabilities, affect the returns from such partnerships. Built upon resource based view and theory of dynamic capabilities, the third study reveals that users' co-innovation in enterprise information systems, measured by their participation in online professional community networks, constitute a source of intangible organizational asset that helps to enhance firm level IT productivity.
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    Experience, episodic knowledge and judgment in an audit committee member task: experimental evidence
    (Georgia Institute of Technology, 2010-07-07) Singtokul, Ong-Ard
    I conduct experiments to investigate how episodic knowledge obtained from prior experience as an auditor or a manager affects audit committee members' judgment in supporting the auditor in a disagreement with management. This paper sheds light on the advantage of first-hand accounting-related experience in the important oversight task. It also brings to bear the potential benefit from direct manager experience as claimed by researchers and regulators. I find that the episodic knowledge obtained from prior experience as an auditor, especially the experience of having been a diligent auditor, strengthens the degree of auditor support of participants in the role of an audit committee member. By contrast, the effect of episodic knowledge from first-hand experience as a manager on the likelihood of auditor support varies with the manager type. While the episodic knowledge acquired from direct experience as an aggressive manager augments the level of auditor support, such knowledge attained by prior experience as a conservative manager has no significant effect.
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    Essays on cooperation and/or competition within R&D communities
    (Georgia Institute of Technology, 2010-07-01) Jiang, Lin
    This dissertation attempts to contribute to our understanding of how firms can manage and benefit from its research and development (R&D) communities. In the first essay, we examine how established firms can leverage a broad R&D community to invent successfully during the early stage of a technological change. We find significant inventions by incumbents outside the existing dominant designs and relate their success to their willingness to search novel areas, explore scientific knowledge in the public domain, and form alliances with a balanced portfolio of partners. We find support for the hypotheses using data from the global semiconductor industry between 1989 and 2002. In the second essay, we examine a classical choice within an R&D community: cooperation or competition with other firms along a technology supply chain. We find that the answer depends not just on the transaction costs, strength of intellectual property protection rights, and asset cospecialization in the buyers' industries, but also the supplier's knowledge transfer capability and a typical buyer's productivity in developing licensed inventions. For instance, the effect of asset cospecialization on licensing is moderated by the factors that affect the buyers' productivity in developing external technology. Additionally, factors that reduce the buyers' development productivity can be mitigated by the supplier's knowledge transfer capability. We find empirical supports for these predictions using a cross-industry panel dataset of a sample of 345 U.S. small technology-based firms for the 1996-2007 period. In the third essay, I develop two game theoretical models to address how research competition from academic researchers affects firms' openness in disclosing intermediate R&D outcomes. Both models predict that such competition increases the firm's incentive to publish research findings, even though the firm would not have had such an incentive without the presence of the competition. The models also suggest several conditions under which the effect takes place. I further discuss the implications of ownership fragmentation for research materials within the scientific community and academic researchers' engagement in entrepreneurial activities. As implied by my models, these phenomena might instigate withholding of research findings by firms.
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    The Financial Statement Effects of Proposed Changes to the Accounting for Direct-response Advertising Costs
    (Georgia Institute of Technology, 2010-07) Mulford, Charles W. ; Parkhurst, Andrew
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    Essays on consumer decision-making in interactive and information rich environments
    (Georgia Institute of Technology, 2010-06-28) Wen, Na
    This dissertation consists of two central parts. Part one of the dissertation examines the impact of interactive restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage in more compensatory decision processes when interactive restructuring tools are available. Consumers also increase their use of restructuring tools in cognitively challenging choice environments. The availability of a sorting tool improves objective and subjective decision quality when attributes are positively correlated, or when the number of alternatives in a choice set is large, but not when attributes are negatively correlated or choice sets are small. Greater use of interactive restructuring tools has deleterious effects on decision quality when attributes are negatively correlated. Under time pressure the availability of an interactive restructuring tool improves decision quality, even when attributes are negatively correlated, since time pressure limits tool overuse. Finally, the effects of multiple interactive restructuring tools on decision making vary by the types of tools that marketers make available to consumers. Part two of the dissertation explores the effects of visual design on consumer preferences and choice. Experiment 1 demonstrates preference reversals when visual separators are between product alternatives versus between product attributes. Experiment 2 shows that when product attributes are negatively correlated, visually separating alternatives improves decision quality but visually separating attributes hurts decision quality. Visual separators do not affect decision quality when attributes are positively correlated. Experiment 3 extends experiment 2 to show that visual separators enhance decision-making efficiency and can limit the extent to which consumers adapt to contextual changes in choice environments. Finally, experiment 4 shows that, under time pressure, both visual separators between attributes as well as visual separators between alternatives improve decision quality when attributes are negatively correlated.
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    The effect of organizational diversity management approach on potential applicants' perceptions of organizations
    (Georgia Institute of Technology, 2010-06-23) Olsen, Jesse Eason
    Scholars suggest that organizational diversity management (DM) programs are useful not only to satisfy legal requirements or social demands, but also to further the achievement of business objectives. However, much is still to be learned about the effects of such programs on individuals' perceptions of the organization. After reviewing the relevant literature on organization-level DM programs, I present a theoretical framework using recent literature that takes a strategic perspective on DM. This research classifies organization-sponsored DM programs into qualitatively different categories. Using the typology, I develop a model that proposes person-organization fit perceptions and attributions as mechanisms driving the relationship between DM programs and organizational attractiveness. I describe two experimental studies designed to test the proposed relationships between organizational diversity perspectives and applicants' perceptions of organizations. The first follows a two-phase between-subject design, while the second uses a within-subject policy-capturing methodology. Results, implications, and conclusions are discussed.
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    Essays on sustainable operations
    (Georgia Institute of Technology, 2010-06-15) Agrawal, Vishal
    With the increased attention of different stakeholders on the environmental performance of businesses, several firms are increasingly focusing on product recovery and reuse activities which are not only profitable but may also help to reduce the environmental impact of their operations. This dissertation focuses on managerial challenges associated with such value-added recovery and reuse activities. The first essay examines how a firm should bring a product to market, in particular, whether to lease or sell products. Motivated by claims that leasing can be an environmentally superior to selling, we analytically investigate if either leasing or selling can be both more profitable for a monopolist and have a lower total environmental impact. The second essay first experimentally examines the effect of remanufactured products on the perceived value of new products. This effect is then incorporated to analytically investigate an OEM's strategy in the presence of competition from third-party remanufacturers. In the third essay, motivated by a major IT company, we investigate the optimal product recovery and remanufacturing strategy for a firm that can offer trade-in rebates to achieve price discrimination. We also consider the effect of potential entry of third-party remanufacturers on the firm's recovery and remanufacturing strategy.