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Scheller College of Business

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https://finding-aids.library.gatech.edu/agents/corporate_entities/255

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search.filters.applied.f.advisor: Malhotra, Naresh K. × Author: Baalbaki, Imad B. × search.filters.applied.f.resourcesubtype: Dissertation ×

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Standardization versus customization : an assessment of the importance of marketing management bases for international market segmentation

1993-05 , Baalbaki, Imad B.

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