Organizational Unit:
Scheller College of Business
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Publication Search Results
A Threat or a Promise?: Essays on Consumer Perception of Emerging Marketplace Technologies
The influence of consumption goals on decision processing and choice
The good, the bad and the content: beyond negativity bias in online word-of-mouth
Essays examining role-based behavior
Social considerations in online word of mouth
The Effect of Payment Format on Consumer Affect and Behavior
Effect of visual brand imagery on consumer brand perceptions and self-brand connections
Consumer judgment and forecasting using online word-of-mouth