(Georgia Institute of Technology, 2008-03-20)
Boston, George; Whang, Michael; Hogarth, Margaret; Schader, Barbara
This presentation is intended to illustrate how the Western Michigan University Libraries and the University of California, Riverside Libraries gather, store
and access statistics, and how they are utilized to develop, manage, enhance and monitor the Libraries collections. Scholarly Stats, COUNTER, SFX and
publisher statistics have been used in addition to non-standard metrics in a non-COUNTER compliant format have been integrated to provide actionable
data. In addition, WMU will discuss future enhancements for the SUSHI initiative and Verde (direct integration of the usage data within an ERMS) and
how the data will be used to enhance the assessment process. UCR has reorganized workflows and staffing with a new AUL in an effort to plug holes
in our electronic resource life cycle and decision making. We are utilizing usage data in practical and informative ways in order to make selection,
cancellation, and fee-for-service decisions. Did our efforts to build buy-in work? A lively question and answer session will follow the presentations.
(Georgia Institute of Technology, 2007-02-22)
Whang, Michael
In light of new strategic planning documents and findings from a recent LibQUAL+™ survey, a new type of measurement was needed to measure Web site success. This session explores one way to measure web site success by utilizing online banner ads and web conversion rates. In particular, the session provides web and electronic resource librarians with ideas for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources.
As of this writing, the literature stream about utilizing web conversion rates to measure the success of a web site in light of strategic planning, LibQUAL+™ findings, and web metrics does not exist. This session will present a case study of how one academic library is using online banner ads to promote and market library services and resources. Attendees will learn about web conversion rates and how it can be applied to improve and optimize site traffic, content discovery, and awareness of library services and resources. In particular, it provides web and electronic resource librarians with ideas from the presenter and audience for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources.
Attendees will learn about conversion rates and how this concept can be applied to the academic library web site. In particular, it provides web and electronic resource librarians with ideas from the presenter and audience for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources.