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Electronic Resources and Libraries Conference

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https://hdl.handle.net/1853/70879
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Author: Whang, Michael ×

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Now showing 1 - 3 of 3
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    E-Resources Usage Data: Apples to Oranges and Fixing Holes
    (Georgia Institute of Technology, 2008-03-20) Boston, George ; Whang, Michael ; Hogarth, Margaret ; Schader, Barbara
    This presentation is intended to illustrate how the Western Michigan University Libraries and the University of California, Riverside Libraries gather, store and access statistics, and how they are utilized to develop, manage, enhance and monitor the Libraries collections. Scholarly Stats, COUNTER, SFX and publisher statistics have been used in addition to non-standard metrics in a non-COUNTER compliant format have been integrated to provide actionable data. In addition, WMU will discuss future enhancements for the SUSHI initiative and Verde (direct integration of the usage data within an ERMS) and how the data will be used to enhance the assessment process. UCR has reorganized workflows and staffing with a new AUL in an effort to plug holes in our electronic resource life cycle and decision making. We are utilizing usage data in practical and informative ways in order to make selection, cancellation, and fee-for-service decisions. Did our efforts to build buy-in work? A lively question and answer session will follow the presentations.
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    Collaboration: Meeting the Library User's Needs in a Digital Environment
    (Georgia Institute of Technology, 2007-02-24) Boston, George ; Hayward, Julie ; Sachs, Dianna ; Whang, Michael
    Providing access to electronic resources entails several factors. After the decision to provide an electronic resource is made and the license agreement is negotiated and signed, the technical aspects of providing access must be assured. The electronic resource can be made available through the local OPAC and provisions can be made for use through other venues, such as a local web page or link resolver. It must be correctly configured to work with other resources. These may include any remote authentication protocols, local document delivery software, and other applicable resources. These and other customizations may be made through a resource’s administrative module or by correspondence with the provider. Critical to the successful access is the ongoing maintenance required to keep up to date with added features and technical enhancements within the resource. The presentation of electronic resources on a library’s website and the marketing and promotion of resources in the world of “Google” is vital in the library’s efforts to provide access to resources obtained for the user’s benefit. Usability studies, Lib-Qual?, participation in institution portals, and surveys are among the studies used to determine how to effectively reach users. The use of website “banners” to focus attention on resources and services, redesign efforts based on user studies, and flexibility in meeting and adapting to the rapidly changing technologies are guided by the Web Librarian. Making electronic resources available to library users is only worthwhile if they are able to use those resources efficiently and effectively. While traditional library instruction methods can be useful for teaching about electronic resources, many patrons are either unable or unwilling to participate in an instruction session. Just as we use technology to make electronic resources available to our patrons no matter where they are physically, we also need to use technology to provide instruction on how to best use those resources. Some methods of instruction include creating screen casts and other online tutorials, blogs, or wiki pages, integrating library instruction into online courses (using Blackboard or WebCT), and chat reference. The demand for faster service by library patrons has exploded within the last decade. Patrons want immediate access to electronic resources available worldwide. With the implementation of ILLiad, Ariel, and Docutek, the Resource Sharing Center at Western Michigan University focuses on meeting the needs of our academic community for materials not readily available to them. Technological advances have changed the structure of resource sharing. The electronic environment has provided immediate access to our users. From placing a request at anytime to viewing articles electronically, faculty, students, and staff can better meet the expectations for educational achievement and research. Additional services, such as document delivery for faculty and the provision of pdf copies from off-site storage material have been enabled with the efficiencies resulting from technical advancements. The necessity for team approach is never more apparent than when viewing the interaction needed to address all aspects of electronic resources and libraries in serving our patrons.
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    Using Web Banner Ads to Promote Library Services and Collections
    (Georgia Institute of Technology, 2007-02-22) Whang, Michael
    In light of new strategic planning documents and findings from a recent LibQUAL+™ survey, a new type of measurement was needed to measure Web site success. This session explores one way to measure web site success by utilizing online banner ads and web conversion rates. In particular, the session provides web and electronic resource librarians with ideas for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources. As of this writing, the literature stream about utilizing web conversion rates to measure the success of a web site in light of strategic planning, LibQUAL+™ findings, and web metrics does not exist. This session will present a case study of how one academic library is using online banner ads to promote and market library services and resources. Attendees will learn about web conversion rates and how it can be applied to improve and optimize site traffic, content discovery, and awareness of library services and resources. In particular, it provides web and electronic resource librarians with ideas from the presenter and audience for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources. Attendees will learn about conversion rates and how this concept can be applied to the academic library web site. In particular, it provides web and electronic resource librarians with ideas from the presenter and audience for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources.