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Re-Envisioning the Market: San Diego
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Master's Projects
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Today’s unprecedented market conditions
of simultaneous low real estate
demand and low capital investment
have severely altered the economic
landscape. In order to redevelop San
Diego’s East Village, an area with potential
for great change, we must reenvision
the market as an unpredictable
force to which we respond with flexibility
and patience. Our initial development
plan targets smaller, less desirable
sites to capitalize on the value of
primary parcels near mass transit and
the proposed East Village Park. Our
prudent approach, rooted in the access
to capital, will help transform the East
Village into an economically, ecologically
and socially vibrant place.