(Georgia Institute of Technology, 2006-07-12)
Shankwiler, Kevin D.
This paper investigates the behavior of bicycle commuters using qualitative behavior research techniques. Bicycle commuters are observed in context of their commute rides and video taped for analysis. Interviews and cognitive mapping processes are used to draw out commuters' perceptions to external activity and their behavior modifications in response. The behavior and perception data are used to illustrate mental models of bicycle commuters: how they differ among riders and how an individual rider's mental model evolves along their commute. A clear understanding of bicycle commuters' mental models and behaviors associated with them can be used to create a framework for development of a tool for self-assessment of commuting experiences.