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Ludovice, Peter J.

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    IDEA: Improvisation for Design of Engineering Alternatives
    (Georgia Institute of Technology, 2010-02-24) Ludovice, Peter J. ; Lefton, Lew
    Improvisation for Design of Engineering Alternatives (IDEA) is a group of Georgia Tech researchers who apply the techniques of improvisational humor to catalyze technical innovation. While this approach has been used in non-technical innovation for years, they apply it to generating unique technical solutions to engineering design problems.