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Now showing 1 - 7 of 7
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Managing the Virtual Library

2007-02-24 , Burke, Jane

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Using Web Banner Ads to Promote Library Services and Collections

2007-02-22 , Whang, Michael

In light of new strategic planning documents and findings from a recent LibQUAL+™ survey, a new type of measurement was needed to measure Web site success. This session explores one way to measure web site success by utilizing online banner ads and web conversion rates. In particular, the session provides web and electronic resource librarians with ideas for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources. As of this writing, the literature stream about utilizing web conversion rates to measure the success of a web site in light of strategic planning, LibQUAL+™ findings, and web metrics does not exist. This session will present a case study of how one academic library is using online banner ads to promote and market library services and resources. Attendees will learn about web conversion rates and how it can be applied to improve and optimize site traffic, content discovery, and awareness of library services and resources. In particular, it provides web and electronic resource librarians with ideas from the presenter and audience for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources. Attendees will learn about conversion rates and how this concept can be applied to the academic library web site. In particular, it provides web and electronic resource librarians with ideas from the presenter and audience for further research into a more strategic application of e-metrics as it relates to marketing and promotion of resources.

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Opening Keynote Address, Electronic Resources & Libraries 2006 : Library 2.0

2006-03-23 , McDonald, Robert H.

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eJournal Archiving: Status and Trends

2007-02-22 , Walters, Tyler O.

As library collections become increasingly electronic, librarians strive to develop lifecycle management approaches to administer them. One major issue is the anxiety all librarians feel over the long-term sustainability of e-resources such as e-journals. Digital preservation, or archiving of e-journals, is a major concern within the lifecycle perspective. However, today we have several developing technologies, services, and strategies for archiving e-journals that bear further examination. This session will begin with a brief environmental scan of e-journal archiving developments, drawing upon the recent CLIR report, E-Journal Archiving Metes and Bounds: A Survey of the Landscape (October 2006). The bulk of the session will be dedicated to a "town hall" discussion among the session attendees (and coordinated by the presenter), sharing their experiences, concerns, and ideas about e-journal archiving. The presenter is an experienced library administrator responsible for e-journal archiving and is deeply involved in digital preservation issues. Attendees are encouraged to come prepared to discuss and debate the approaches the library profession is adopting for e-journal archiving. Learning outcomes: Learn about the tools, technologies and services that are available for archiving e-journals. How e-journal archiving fits within the context of e-resource management and overall lifecycle management of information resources Be exposed to librarians' real experiences with existing approaches and technologies for e-journal archiving.

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Institutional Identifiers in the Journal Supply Chain

2007-02-22 , Chvatal, Don

Current codes and identifiers for institutions (e.g., ISIL, SAN, DOI, MARC) are inadequate for providing metadata and linkage between institutional components of the journal supply chain. Ringgold, Inc. is collaborating with publishers, agents, aggregators, libraries, to remedy this as an independent and trusted agency to provide identifiers that can be used for the successful transmission of information between organizations to expedite the delivery of e-content to subscribers. The presentation summarizes the work of a pilot project involving UK subscribers (including British librararies), reporting on how the identifier is working there, its effects on publishers and suppliers, and its evolution to expanding coverage to institutional subscribers in North America.

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A Collaborative, Criteria-Based Approach for Electronic Resource Purchase and Renewals

2007-02-22 , Bordeaux, Abigail , McManus, Alesia

Binghamton University Libraries developed a collaborative, criteria-based approach to support electronic resources renewal decisions and to develop and prioritize a wish list of needed resources. In light of a flat collections budget, we needed a way to evaluate our current subscriptions to determine their continued relevance. We also wanted to create a wish list of needed resources to share with the University administration as a means to demonstrate the need for a base budget increase and to be prepared in the event that funds became available. It was important that our process be inclusive of all the subject librarians and that it be able to equitably assess needs across disciplines, taking into account breadth of use and audience as balanced against depth and uniqueness of the resource. One of the speakers was part of a team at the University of Maryland Libraries that developed a decision grid for electronic resources cancellation decisions. The purpose of the grid, which included factors of access; cost effectiveness; breadth/audience; and uniqueness, was to allow the participants to objectively judge electronic resources against an agreed upon set of criteria. We will discuss how this process was adapted for use by Binghamton University Libraries and evaluate how it performed in a different research library environment.

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Starting from Scratch: Organizing and Evaluating Your E-Journal Collection

2007-02-22 , Emanuel, Jenny , Gallaway, Teri Oaks

The first half of this program will focus on how a library can start organizing their electronic journals. Topics covered will be uncovering which electronic journals you are already paying for, what information you need to maintain a collection, and how to stay organized and on top of changes in your electronic holdings. The focus will be on time saving techniques and how to maintain a collection at little or no cost. This is especially useful for librarians who are new to the e-resources world, do not have the budget or large enough collection for an ERMS, or for libraries that just don't know where to start with electronic journals. Because e-journal statistics are available in almost as many formats as systems, compiling them can be a nightmare. This second half of this presentation explores this problem and presents a solution for limiting the number of statistics gathered. By identifying the best statistics for collection development, and then getting the collection in shape to gather those statistics, you can make informed decisions about cancellations and format changes in a timely manner. Taking the mystery out of e-journal statistics and untangling the implications of cancellation can be a tough task. What do the liaisons and information resources teams really need to know about the e-journal collection? The presenter will discuss how being involved in the public services side of the library can help inform the statistics gathering process. Finally, a case study of cancellation and format change decisions using streamlined statistics is presented. See how the right statistics and communication with liaisons can make an annual serials review or periodic changes in subscriptions a snap.

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