(Georgia Institute of Technology, 2017-03-30)
Morris, Craig
This session is led by Mr. Craig Morris, Managing Attorney for Trademark Educational Outreach. He will discuss the following topics:
•How trademarks, copyrights, patents, domain names, and business name registrations all differ.
•Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
•The importance of doing a complete search and whether an attorney should be used.
•What if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter?
•Information on applying to seek federal registration and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
•What happens after registration?