Join me in giving a brand Georgia Tech. Welcome to our guests with Elizabeth emotion. Thank you. Siddharth. Thank you. I'm very humbled to be here today and I'm very excited to talk to all of these incredible students and a few elders like myself in the room. Thanks to Terry thanks to dory and thanks to Al and for the warm welcome that I have received here. I've been an entrepreneur for more years than I want to talk about. But I think there's a unifying theme that goes throughout my life that I think is important to look at in terms of the vision. And the so of an entrepreneur. Where does it start. One of the defining moments and way are the links that take you to where you are along the way. They are we don't want to talk about what year it was. But this is one of actually five children the fifth one had not been born yet. Don't you love the play address. I really have my mother to thank for that. But being want to five children particularly in a family where all of us grew up to be entrepreneurs and business owners. And with two older brothers. I had to fend for myself. I had to be able to articulate what I believed in and get into the conversation at the dinner table. And it was difficult to do because I will tell you of all five of us we are what I would describe is supercharged Triple A personalities and individuals. So where did it all start this entrepreneurship. It started with this man my father who always encouraged me to go. For it. Throughout my life when I was hit with a challenge and we talked about it. He always said and my husband has continued to reinforce this. I want you to go for it so that thing has continued throughout my life where I have been impacted by positive reinforcement at home in business and through my friendships. But somewhere along the way this entrepreneurship and I describe it because my father was a serial entrepreneur. I describe it as a history of serial entrepreneurship at somewhere around seven years of age. I started my first job. And my first job to talk about was selling snow cones. So my job at seven years of all of a huge was to work in my father's store in the state of South Carolina. And I think he found this was a way to keep us busy busy and out of trouble. But magic. Would you like blue or would you like a pink snow cone. But my job was to make friends and to sail. So along the way as you were growing up. I would describe myself as very average apathetic and involved. And just kind of meandering through life I had things that I did I was engaged in things but I was not exactly very highly motivated. I did enjoy smoking. That was one of my one of my enjoyment was smoking. I'm sad to say. But it's some Let me go back here. So in ninth grade my parents came to me and they said. You're going to girls' boarding school for the next three years. And I thought that's really not what I want to do but I had no choice. So all. I went to a boarding school with ninety other young women where I studied for three years. What I learned in boarding school was the foundation of leadership that his actually led me to where I am today. It was a frame more for the joy of learning which is what I know you have here is a foundation for learning and for experiencing things that you will go on to use WAY beyond your Georgia Tech experience. How I also learned from this experience when people told me no. Af-Am to way to find to guess and I'll give you a few examples back to this we were told You can't smoke. You can't drink. And you can't have date. Except with still citable students. Well I wasn't very keen about guys with shaved heads at the time. And I love to smoke. And I thought well maybe it's pretty cool to go out and have a drink. So when ever I was told no I found a way to do it. So fast forward and it's time to go to college I was ready to bust out I was ready to leave the South. And I went to my parents I was very excited and I said OK I've got an idea and I know where I want to go to college and I'm so excited about where is it. Well it's a New York. And they said to me. Missy. You are not going to New York to school but where am I going. You're going to the same college where your mother went and your your mother graduated and your grandmother graduate you know by the way it's only thirty miles down the road from where your home is when I'm back in jail again is the way I described it. So off I went to a women's college two years very apathetic not doing anything of any purpose and then something happens to me in my sophomore year. I'm majoring in English. And my French professor calls me in and says that I met show. Mademoiselle on my show that the what are you doing. Why are you doing so badly in French. You're making a D. minus the semester and I said well I'm not going to do any better because I don't like French. It's eight o'clock in the morning and I just don't want to be here. And she said Well I think you're messing around and I think you're wasting time and I think you could do much better than you do and so I'm going to give you a challenge and that challenge was she said Have you ever thought about going to the program in Paris and spend in a year and I thought Lady are you crazy. Why would I do that. Why would I want to go to Paris and study and majoring in English literature. And she said because I think you'll do very well. In France and I think you will really really it will make a difference to you. So between the time I left her office and walk to close the lawn. Back to my dorm. I went from thinking that woman is nuts to this is Matt ticket out of jail. And this was my cross in the roads. This was my defining moment. Now for all of you that I've met here this evening and you are from all around the world. So this may not seem like such a big experience for you. But for me it was a very big experience and very exciting. So here we are in Paris where not having to worry about the guys with shaved heads where able to go out and enjoy things and the joy of learning just continued and continued and continued. And so these experiences based are basing this foundation for later on. Is an entrepreneur. I look back on experiences that I've had over time. I have worked for. Companies and I have launched multiple companies. And I have conceptualized businesses and I have built programs all across the United States. And one thing I think is an entrepreneur that has been very consistent. Is that I always look at. What is the edge of that cliff looked like. For me I have that image in my head all the time. I think about that edge of the Clift and how far can I get to the edge of the cliff without falling off and I think that really gets to the soul of an entrepreneur the ability in the willingness to take risks. The other image that is very visceral to me is this image. And it's the image of that brick wall. I continue to have brick walls that hit me. And I am trying to figure out how in the world am I going to get in scale this brick wall or knock it down and so along the way is an entrepreneur and as a business owner. And somebody who is responsible for other people you have got to figure out the wall. What this brick wall is to you and how you can overcome that brick wall. And you've also got to figure out this cliff and what that means. So four years ago. I was at another cross on the roads. And when most people my age are retiring. They are putting on their play Ed jackets and back to the play out again. They are taking off to the Caymans they're playing golf. They're buying or leasing a boat. They're traveling to places that I dream of. I made a decision to stay involved in work and to make a difference and in doing that I was able and am able nail to be able to build on a dream. That's been building all alone that has to do with impact it has to do with being able to positively impact what happens in our community and beyond. Now I'm talking to primarily a group of millennial us and you all get this you all understand positive and societal impact. So in two thousand and we formed women ethics and what we understood was that women positively impact a bottom one. When you develop a thing of collaboration. Creativity innovation and cognitive diversity. You have positive results in your companies and in your organizations. So women are critical to this equation. But men are just as critical to this equation because if men are not involved in this messaging in this process. It is not going to work. Listen all the stats are there. I don't have to put the stats and front of you you you all are smart. You've read about it but I do want to point out one particular stat and that has to do with women who are in top management roles in corporations perform thirty four percent better to the bottom line. So there is a higher rich. Turned on equity of thirty four percent when you have women at the top. So I'm wonderin why are we ignoring these facts and why are not we not creating positive action to do something about it. So that's what our goal has been it women Addicks is to create wins and positive impact. And where do we see that women can have the most impact we feel that they are three separate areas where women can have the most impact is affective leaders in businesses and organizations is a key component of cognitive diverse teams and is agents of change around global issues that impact businesses bottom line. So it's a win for everybody. It's not just a win for women. So with all of our program development our leadership development. Our training our external advance our global issues everything that we do with women ethics. We also create other visceral programs and I want to just share one with you that I think was out of the box. Totally different and created a tremendous amount of impact and people are still talking about it. Two years later. I came up with this idea after having the opportunity to go to the Porsche Rice track. In Birmingham Alabama. I was invited. There is a v v appy. And all the guys were in there at the mayor was there and all kinds of other people what they are and they were driving the fast cars and doing all this stuff. And I'm not into going to Birmingham Alabama and all ghost and I never have really thought I was a fan of the. Yes racing cars but I was invited by the C.E.O. and I thought this means something I need to go. I came away with the most incredible one of the most incredible experiences that I have ever had. So I'm back to the defining moment the cross on the roads. Here's this person who has not been. Necessarily inspired in a different way and a long time but I came away from that experience with this is all about leadership. This is all about pushing yourself in this is all about taking the risk. I'm comfortable with risk I've dealt with risk all my life as an entrepreneur. But this was a different type of risk. So we created a program that had twenty women fly in from all over the country to Birmingham and created a high performance leadership development program for women and it was incredible. So we had the program the day before. And then the day they took off the Jimmy Choo shoes put on their helmets and took off on the race track. So sixty Happer formants cars and the audio race track driver who's experienced is coming through the car and he's telling me a Lizabeth you can do it you can go faster you can push yourself and go beyond what you think you can and I was petrified. I was absolutely petrified. So again. It's across the road. It is an opportunity for you to push yourself beyond where you have been before. Two and a half years ago when you got certified is a big corporation and I'm sure all of you you have this program next Thursday. Talk about social impact. Well this is a very strenuous certification that we went through we just got recertified But what it says is that we can operate in a. For profit space is a purpose built social impact company. This is big. This is big and the reason it is so big is because that role has been traditionally confined to nonprofits and foundations. So now what you're able to do in the for profit space is not only create a sustainable and societal impact for the communities that you serve. You're not just serving your stockholders. But you're serving your shareholders. So it's a it's a double benefit from my standpoint we are working with the state right male to help them push legislation through. But I think the important thing to see here is that they are only nine hundred ninety companies worldwide that have been certified in this slide it's actually incorrect as of yesterday I found out I don't have chance to change it. There are only seven certified in Georgia and women attics is one of seven. So we are really exceptionally proud of that external assessment and endorsement of what we do and the work and how we feel like we are making an impact. You all are and volved in everything and want to do so many things to do good. And I love your generation and I think you're on the right track and it's very exciting to see the passion that you have around making an impact. What I want to encourage you to think about is as you go forward. Don't just think about making that societal impact outside of corporations. Because if you can make that with in. For profit companies this world is really going to change. So the whole concept that has grown from. Corporate Social Responsibility to creating shared value and societal benefit and impact is a big movement. You know it but I'm going to ask you to think about that and how you might be able to make that impact within corporations. Because if you do that then we can have an opportunity for companies to shift the way they have been structured and the way that they have been looking at business today. Towards a new model for success. I think my speaking time is more importantly I would love to take some questions from the audience. So don't embarrass me by not having any questions. You questions. I can stall for one. And they will look to the students and. You say that George's was one of the I guess there's many states that are. Were be corpse are not illegal. You know to. And you say you're also working with the legislature. Could you explain that there was resistance there would be if the resistance you're trying to work through to try to create this type of organization in Georgia and also what is the legal significance of a peak or versus a regular corporation. Well Alan I have not been the one within our company who has been workin directly on this issue. I've had somebody else working on it but talking with my. Attorney today because he's very involved in it. He is explained to me that when the legislation comes up next year that it's not just going to be certification for a big corp which would qualify in the category of a benefit corporation where there is an external. Measurement or assessment and the core is sort of be an independent agency. But they will also be another part of the bill that will talk about you could be qualified as a special purpose Corporation which does not require the certification is the way he explained it to me. So a corporation could say that it's not exactly producing a great product or whatever could just. Well but I'm doing a project for candy gardens or helping kids in school or whatever. So there's not that very very strained you want. Strange an assessment that goes on with the first part of it. I also think quite frankly that it's been slow moving because they just don't want to change. I see. I see a huge opportunity for this. To be able to pass this legislation and to create a community a state where it is positively impacting new investors and also people like you that want to work for companies who are doing good. I think it's a very positive way that the state can go. Legal significance of A because well the legal significance is that you write in to your operating statement in terms of the company that not every decision is going to be made for the profitability. Women and the come back to Vittie of women but we are focused on the business of women. So we have public events ones coming up on April third that Georgia Tech is participating in April thirtieth I'm sorry. And these are public events but we also have a program called the academy program which are directed specifically at leadership development programs women so how do they differ from programs that would be open to me and. These are programs that have been developed with a gender through a gender Lans. And it's about business. So it is not a general leadership development program that would apply to all we are able to I think say things and say things that maybe H.R. companies H.R. people within companies would maybe not be able to do but the results that we're looking for are ways to take high potential women and give them the business tools that they need to succeed. So it all goes back to business does that help any Terry. Mark so that one question though you so you mentioned women top management positions so that generate higher turnout thirty four percent. So just one to see what kind of companies are working in industries or include in their calculation that figure they provided. Well I will tell you that one of the companies that I have the most admiration for that's really walking the walk and talk and the talk is are in stone. And one of the reasons is that they have spent a lot of time studying this issue but they really practice what they preach and so. I'm concerned but I'm also encouraged because I think there's a solution to this that a lot of companies are going through the check off of the box. It's OK we support diversity we support women in leadership. They put together women's affinity groups. And they don't have any direction or any training or any in goals with what they're doing. I work directly with a company right now that has six hundred women in their Women's of finity group. It's in the Midwest. They've had this group form for a year and a half the woman who is running the program doesn't have a clue what to do and it's it's typically the responsibility of that women's affinity group is given to an employee who has a full time job. And so I'm not sure how effective she's going to be able to be doing her regular job which is stressful enough and taking care of six hundred women who are looking for something but they don't know what they're looking for so that is of great concern to me that we're checking off boxes and the boxes feel good and we were told that we need to check off the boxes but what we're going to do once we check off the box. And back to my continuation of point about if man are not involved in this discussion. We're not going to be successful and so it has to start at the top and. The the. The majority of the people at the top right now of man and so the communication has got to be created in taken to the top because it's not going to float. If it didn't because it. It ends up looking confrontational. Now right here. Mining stealing and I had a question specifically about the. Race car I guess experience that you were describing with the twenty women you shared that even though you encountered risk many times where it was a very terrifying experience and I was just wondering why it was so different than previous experiences and how it's helped you in the future how to help as you can Conard different situations. My husband wanted me to bring the video of that experience because they had a video in the rice car. And I refused to do it because the expletives that were on the video could not be shown and called it was I was panicked. I was really panicked and so many people have asked me when somebody asked me last night half a Asked where you drive it. I don't have a clue. I do not have a clue because I was so frightened to take my eyes off the way you know and what I was doing to look at half I asked. I was going but what it did for me was very interesting. What it teaches you is that you cannot be lookin at the next curve. You have to look beyond that and if you're not look and way to the future and what the road looks like way down the road. You're going to crash and burn. And so what we did was after every we had I don't know four to five to six exercises that we did in different race cars. And after we got out of each exercise then we talked about how that particular exercise apply to what we had talked about the night before so it's easy to sit in a room and talk about things but when you get out and have the experience firsthand of that and that's that it was it was very frightening for me but it pushed me into areas where I didn't know that I was capable of going and that was really exciting. I have a question. To what would you say was your. The biggest sort of obstacle that you came across was sort of a woman that aches and how did you overcome that and also what I guess what's a piece had advice you'd like to give those that are about to I want to go embark on the journey of like social entrepreneurs. OK So what has been my biggest obstacle that women addicts and then what. How did you overcome that and and just a piece of advice. Well as there's not been one. There are a million of those brick walls and I experience some almost every day. But I will tell you from a messaging standpoint I think. I think one of the biggest hurdles that we have had as a company is to clearly articulate that we are a business and not nonprofit company and we're about the business of women because once you put the name women Addicks on something people assume. And I like to say this a lot that it's about a big group hug. Women addicts is not about a big group. It's about results. It's about Bottom line it's about improving the bottom line and in the fiscal returns on companies. So that's been our biggest hurdle and continues to be a big hurdle that we have OK My name is Danielle and my question is What are some of the reasons that you believe woman perform thirty four percent better sorry. Thirty four percent better in top management roles and what steps can we take today to prepare for the future if we're going into those types of roles. I think those answers are very simple. I think women have a different way of doing business. I think they have a different way of looking and to be very collaborative and I am I am not trying to stereotype people at all. But women tend not to work in silos women work this way so they. Work across. Verticals. They're collaborative and they bring a different viewpoint to things they also when they get really passionate about something and they don't stop and I know with all the women that work for me because I've got employees and I have contract people that work for me. I love this generation. I absolutely love this generation because they come in and they get focused and they get it done. So I think there's a difference and I think if you go back and you look at some of the studies of catalyst dot org And you look at some of the research that McKenzie and Credit Suisse and. Bain and and G. and all of the big always have have developed you will see that it's when the collaboration starts and the putting together a cognitive diverse workforce that that's when things change. I think where women are being held back to a great extent has to do with it. Whole slide on risk because women are risk adverse. And I also think it's because women are making the decisions is they get to be twenty A to thirty eight years old to opt out of the workforce because they are deciding it's time to have the children and then they make a decision. They're not to come back because they were working sixty or seventy or eighty hours and they're not going to put up with it anymore or they decide to go start their own companies but that's when we start to lose all the women in the corporate arena. And it's a shame because those slots are not being filled by women. So we've got to figure that out. And I and I really believe that it's about being capable being trained having all the qualities to succeed it's not about. Slot of X. number of women. It's about making sure they have the opportunities to achieve success. You said before that before boarding school you felt very apathetic and an involved and then once you got to boarding school your joy for learning and new experiences were rushed. So my question is What do you think that school did right and what do you think schools can do today to inspire our generation and younger generations. Well for me that's a great question for me it was I hate to tell you for me it was forced learning in study hall in the afternoon and in the evening so it provided me the foundation of disciplined learning and execution that I have to do it got ingrained at a very early age. The joy of learning. I mean I had teachers and professors fabulous professors and teachers and so I still think about them and I also wish I could go back and think met I met who I really didn't like at the time you know I thought this woman she's nuts. And I didn't like the language and I hated the class. But what she challenged to me to do was something that I had never thought about and so she gave me a go. What she said was if you bring that the minus. Up to an A minus. We'll consider taking you on the program and I did it because I wanted to get out of jail and it was that was my inspiration. I wish I could go back and thank her today. She has no one had the positive impact that she made on me and I'm sure. Matt Allen's making those impact for you all today as well. Anybody else. Hi I'm glad you and my question was you were kind and serene the last part of it. I was just going see you say you're average and you didn't have a guess. You were just make an average pseudonym but then when do you get that challenge like well with things that are going through your mind because I know you've seen she's not like why would I go there. Why would I even go through this program. Then why were you. They keep pushing forward and you wanted to get a dale those he could to get out of jail but were any other things besides just get another job. That's a that's a great question. I knew that I wanted to do big things I just knew it from the time I was small and I wanted bigger opportunities than I was being exposed to where I grew up and the things that I enjoyed doing were not the things that the other girls enjoyed doing for the most part they were thinking about getting out of college they were thinking about getting married and having children and they were thinking about doing the Junior League and not that there's anything wrong with any of that but I didn't want to do those things and I wanted to experience a whole lot more than that. Because I wanted to learn about other cultures and I wanted to learn how to speak another language and I wanted to meet other people who six periods as were different than me so part of it was just not thinking about it at all. It was literally getting out of jail but the other part was the opportunity to do something way beyond what I had been able to do and allowed to do that you know you all don't have those problems today but I'm sure that there are some things that are holding your bag higher I'm terrible I'm. I recently read. Sheryl Sandberg's book Lean and I thought it was a fabulous book and used had used those words even to my men students before that to lean in and I was really surprised after thinking it was such a fabulous book that there was so much criticism. About it from both women and men about that he didn't adequately address the the an even playing field the situation. The whole lack of inclusive it he and you know in workplaces. So I'm left here with having my expert on the stage. How does what's the woman at a message related to the two sides of the debate and how did these get incorporated into the programs that you used to either change workplaces or develop the woman who participate you programs. That's a big questions terror. First of all I want to I want to just say that I think Sheryl did a terrific job in bringing all of this to the forefront just like Ann Marie Slaughter did with her article and The Economist I mean that was just great that now we've got national attention being paid to these topics. My idea. And I'm not trying to take anything away from Sheryl Sandberg because I couldn't possibly but my idea is instead of just leaning in let's lay an eye out. Let's lay it out and we've got to we've got to create these conversations and results in business. We've got to quit talking about the problem and be proactive about the solutions and so that's what are for are it's focused on is how can we work on the solutions and it's got to be hand in hand with companies who understand our maybe need to understand that there needs to be some shift in the way the. That the fact is that our numbers of increase so we're starting to think about ourselves differently than we did before and by the way. Alan we didn't incorporate initially as a big corporation. We incorporated as an L.L.C. We have just shifted to a corporation. But in the process we went and we applied for the B. Corp sort of occasion and then we folded that into our business. I I There we go. I and I says many women are afraid to speak up and demand equality because people are quick to label it as aggressive or thier pushy as warning what advice you have for women who feel these labels could affect their career and kind of I didn't hear the last part I was wondering what advice you have through when you feel these labels could affect their career and kind of cars themselves to slow themselves down. I. My advice is step up when you step up. You've got to have something important to add to the conversation instead of just talking to make noise. So you've got to participate you've got to be part of the conversation but you've got to be part of the solution. So I'm looking for women to be a lot more certain if I'm looking for women to tell you more risk. And I'm looking for women to feel really good about who they are and what they can accomplish and not be standing off to the side and expecting other people to do it for me I'm over here. So my questions kind of kind of touched upon it but. You said women tend to take less risk they're very risk averse so in the position that you've reached today. Do you feel like you really have to push yourself to take those for. Risks or were you more for risk taker for me personally and also the you have any advice for students who like for women who might think that they are more risk averse. It's an individual thing. It really is. For me. I've always wanted to go after and try new things to build new opportunities build new companies have new ideas put the plans together. Some are going to work and some are definitely not going to work so I would say I'm really pretty comfortable with risk. It's not that I sleep completely well at night. But I'm comfortable with the fact that I take risks but I plan them through. I think for a lot of women. The problem is is they get in they should be concerned about the fact what if I do this and. It's going to negatively impact my position here I'm dependent upon the insurance for the company a lot of women tell me I have an opportunity to move to the next position in our company and I can apply for my boss's job but I don't want it because I'm comfortable where I am I know that I can take time off to see my kids' soccer. You know do whatever I don't want to go to the next level. So those will next levels are getting void and that's our part of our big concern is we need to provide a way that they're not pain just because they're looking after family and they're putting family first because that's really important that is really important. Thank you. This is going back to what you mentioned about the France troop I was just wondering can you speak up a little bit. Yes So this is going back to what you mentioned about the France trip. I just wanted to know what specifically impacted you about your year long. And you mentioned that you didn't want the same things that other women your age then did so did you notice. For me I've always wanted to go at there and try new things to build new opportunities build new companies have new ideas put the plans together. Some are going to work and some are definitely not going to work. So I would say I'm really pretty comfortable with risk. It's not that I sleep completely well at night. But I'm comfortable with the fact that I take risks but I plan them through. I think for a lot of women. The problem is is they get in they should be concerned about the fact what if I do this and it's going to negatively impact my position here I'm dependent upon the insurance for the company a lot of women tell me I have an opportunity to move to the next position on our company and I can apply for my boss's job. But I don't want it because I'm comfortable where I am I know that I can take time off to see my kids' soccer. You know do whatever I don't want to go to the next level. So those will next levels are getting void and that's our part of our big concern is we need to provide a way that they're not paying a lot because they're looking after family and they're putting family first because that's really important that is really important. Thank you. This is going back to what you mentioned about the France trip. I was just wondering can you speak up a little bit yes. So this is going back to what you mentioned about the France trip. I just wanted to know what specifically impacted you about your yearlong experience and you mentioned that you didn't want the same things that other women your age then did so did you notice a difference in. Mentality between European women and American women and more specifically What skills did you learn during your experience that you implemented in your business. Well that's a mouthful. Well I would say the first thing that happened was that I got late into the program. There were already twelve other women that had been accepted that had made better grades than I had. So they were also you know so they had roommates they knew where they were staying and they were all together as a group. I was left by myself. And so on the boat going over we land at love and we take a long train into Paris and I arrive in Paris in the middle of the night and there I am by myself looking for the family that's going to take me with them for the rest of the year. Now a lot of you have already done this but that was a pretty scary thing is to think well I mean I could hardly speak French. Let's just be frank. So I had to go through the process of learning a new language. I was living with a family that had four children and unbeknown to me some of them really spoke English but they acted like they didn't so I had to learn to converse with the family and all the other girls women were together and they were all remain together and had all the little things that they did together and so that was an incredible experience of being by myself and having to do everything by myself and choosing when I wanted to spend time with them. For the learning part of it. It was incredible. It was just absolutely an incredible experience. And so I had the opportunity at the Sorbonne where I studied we went to the best of two to Professor to false AI which is offer all of us foreign students and so there were people from every type of culture in our language classes and that was extremely exciting for me. And again has formed a foundation for learning about other. Cultures and that experience so it just continues to build on what we're doing today. And I think back to the so of who I am and what I have done all along. Because there's of course we're a last question but you can get around for a few minutes. Roy just can't support a one question. OK OK So what should I. I mean it's about and I was wondering. So you said there are these boys spots up in the corp and I can assure you I'm sorry can speak up. Can you hear me now. Yeah OK So my question is do you think women who want to be entrepreneurs should do you think they would be more beneficial making social impact as entrepreneurs or. Building up these white spots in the corporations. I think you need them in both places and I don't think women as entrepreneurs necessarily have to choose to be a benefit corporation. I think they ought to be able to do whatever they want to do for us it's been a nice journey and it's able. It's an opportunity for us to externally articulate what we consider to be a positive impact where Mike thanks for the Georgia Tech. Today it's like you know we've been.