I'd like to introduce Richard Kerr
addition to all activities which

are some of the things he graduated
from North Carolina State University.

If you invest in the skin business.

OK after a stint in the US Army in Europe.

He was with the military police.

So he had a long career thirty year
career with Dow Chemical after and

he retired in one thousand nine hundred
seventy says that time has really retired

he's been working with a number of
other companies in particular his

current company clear a chemical
He is the president and

founder of more about the company itself.

He's also as you can see told you've
been very involved in a number of

nanotechnology sort of
outreach education activities.

I'm here at Georgia Tech
as well as Alabama A and M.

University and his alma mater
North Carolina State University.

So today he's going to tell us again
something a little bit different than

we're normally used to but

more talking a bit more about
the commercialization of nanotechnology

like a dog new tricks

you know at the been in the chemical
industry probably twenty years.

I decided to take on another career and
that is the warning about nanotechnology.

So I think of that have had
all of the experience and so

as a marketing manager
technology will be a breeze.

So here I am you know I'm looking
out in some places here like

you know you bring out individuals and
here I am and

I'm just beginning to understand and now.

Executive vice president.

But I needed

help to show you

how we got in there

are going to talk about we're going to

have a hard time getting
the chemical industry

trying to take a back to the industry.

Going to be exposed.

Start a company.

Technology Partners

executive vice president he
couldn't make it today but

part of our American technology.

About what they were doing so
it's not like a cakewalk.

Because there's a lot to do.

And it's trying to make

schedule we got started in August

and we thought it was going to be.

We went to visit a company down.

That I got the best.

So we went down and
we sat down and he had a product

that we could possibly take to
the market to characterize the product.

It was.

OK And when you talk to somebody

but start talking about twenty.

But you still can't see it but
the best thing that he's ever made.

And then when I brought it down.

He had to have a character.

And then after I got it all about.

I couldn't say anything.

So we said OK we're going to
start making the product.

So we did and what we wanted to do
in order to get into the industry.

You got to make a product that's
what your customers are looking for

anybody can distribute a product but
can you make it understand it.

So that's what we did
last characterization.

In January two thousand and eight.

Like I said more than a particle's

twenty two nanometers on
a consistent basis suspended

in the solution so
that's a major accomplishment.

Given the time spent and

Dan and I really feel good about it
now because we've got a product.

We're going to market but

I wanted to give you how we started.

We started with an idea that's
how you start any business and

we had to take a look at markets we
really wanted to go out there you can

market from a sales and
marketing strategy worked out right.

Even if you got the product.

It's going to take us to buy into what
you have so if you expect to grow.

Our product to begin with.

You've got to think long
term not short term

and I contacted doctor here at
Georgia Tech and said I need help.

We're trying to develop a product.

And he says well I got to go to.

I don't have time but
I'm a picture of the right person.

So he did so I was talking with

Dr Mendel he says well I've got a cadre
of staff that can help you out.

Then he says I want you
to contact this guy so

I came in and I talked to Dr Joseph and
I said I need some help.

He says OK I'll help you but
you got to help me too and

that's how I got involved
with the outreach program.

And I have enjoyed every bit of it and
then when I got to.

Got involved with Dr Healy and so

it's all coming together and we started
making our product to commercialize.

Our product.

So I got just like a great book.

Area.

I haven't finished yet.

And then I went to Greg I need this

character as can you help me he
says I got just the guy for you.

Guy all these wonderful things.

So what he did I got with

the wizard because a guy really good.

You can make all of the product you have

that market a product.

Particle.

But we didn't stop there.

You got to have alternatives.

You can get

the help part of the substrate.

I got for you

and I made up some samples and
she said she said

supplier and
said we would like to get some

she said yes we had straight

and that's.

The market.

If you don't have a channel to market for
your product.

It's going nowhere.

Not unless you're going
to get out yourself.

But you've got to want
to take it to the market

and the product

about nanotechnology.

Because you can make the best product
that you can sell in the market but

if you don't know that to your
customers and that's what.

So let's

talk a bit about the chemical industry.

We're going to be
confronted with story and

we have always going to
be Barry expression of

technology just take
a look at these agencies.

Whenever you can it's going to take you
longer to get your product to market

because people are concerned about this.

Product that you're going to
be selling out in the market.

And just stop you here.

Look at a picture.

So you're going to have those barriers.

So you're going to have to pass.

In the story.

We had no problem.

Because we had a company to help
things and we don't have that luxury.

And that's the most costly part.

Is the regulations exist anymore.

So they're going to try
to monitor technology.

You're in compliance and
they are responsible care.

That's the magic is responsible.

Here are you selling your product and

how are your customers using
your product that's critical

to give you some information
on commercialization.

Cost going to experience

technology costs dollars.

I'll give you a perfect example
of scientists not too long ago

a major corporation to develop a product
form and he was so proud of that product.

It was a nanotechnology product for
this company.

And he was going to get
his product on the shelf.

So when he walked into the store you can
say that's the product of the company.

And put it on the shelf.

They do that because his
product would be competing

against a product that they
already had that they were already

going to change in a market that's not
to say that they are not going to use it

because they probably will but
this is not the time to do it so.

Continue to improve and
bring it on the shelf but.

Twenty percent of our
projects to the market and

dollars make it to the market.

Trying to spend a lot during these things

you've got to have that

support afterwards if you don't
have the support of the executives.

So you've got to have a table.

Everybody knows everybody and

dollars and you're going to

you have to are you going to
venture capital going to get

a commercial product.

All of these are.

Commercial and

a computer chip.

That's where they want to go.

In smaller and smaller.

That's a big market.

For you to take nanotechnology their

market catalyst

catalyst to make other products technology

dollars that are generating.

The product product

technology products that
are already in existence.

Battery power always.

Especially cars everything else.

So that's critical going to solar power.

That's a growing market.

Everybody wants to get away from all.

Textiles socks

whatever

care if you think you're going to

commercialize story because
it's going to take.

Agencies that are going to take

a year

earlier.

Dollars because

this is a story.

We're not going to be able to do.

But it will happen.

So that it's going to

market their products.

And that's why it's going to be
hard to get into that market

and talking about regulatory agencies.

And nanoparticles.

Products.

Because it's regulated

chemical industry and I said.

The chemical industry with some of the
products that are selling in the market

and I did I took a look at
people that are involved here.

The chemical industry accounts that

are a lot of people.

That the chemical industry
supply in other markets but

you are impacted and
if you take a look at the chemical.

About a hundred.

That's a big market it's a lot of people.

And technology people
because you can plant.

It's amazing.

I'm still learning all
about this new technology.

And I had to learn to smaller

obstacles.

You're going to have problems
with depending upon your product

your production capabilities
you putting into the air.

We're going to take a look at the

technology to get some of the products.

Because.

There's always somebody because

they can't possibly do that

technology become a technology.

Because.

It's.

Got to be got to go to the people I have

to be

talking about.

So

many processes

to make some of the particles.

Something that is already out.

Everybody.

As far as nanotechnology is concerned.

But we had to get a support

from an executive

here and
the rest here you've got to have a look at

Google and look at how successful.

Look at Microsoft together and
look at how successful companies.

Competitive.

How do you

think

a lot of.

And it's not going to help turn out

as part of your strategic direction.

Are you going to try to do is are you
going to barriers are you going to again.

And how are you going to
get around those barriers.

You've got to think about those things and
you can't.

So I have to pass.

Information

that's how you grow products.

That's how you get and I

think out of the box.

You've got to have an exit strategy.

I'm not going to do I got to
have an exit strategy and

I've already know what my strategy is
already so you've got to make sure that

this is a required in order to prepare.

And I.

And then I broke it down to college.

Let me show you some of the technology

and the outreach program
you start talking about.

But that's a critical part of it and

I think that's a good.

I'm going to be going to
stress to the teacher.

Tell you something.

And that's when you can accomplish.

That's where you have you're meeting

but I have a lot of course but
these are some of the courses that

should consider special.

To the college level.

How many of you in here are going to be

but that's OK because part.

Courses that are required

in the basics are going to help technology

fascinating science because
you know what you guys at

college take some physics courses.

Take a lot of physics courses.

With nanotechnology are critical.

Technology

companies are participating.

That makes this product.

Technology.

So take a look at technology major

It's going to help because again.

So you've got to have a strategy.

That's critical.

Technology products and

technology.

And if you take a look at.

Because strategy a strategy

to take out in the market.

When I was a kid.

Today you got Discovery Channel

but Discovery Channel has a program.

C. has made product

and technology

will give you a glimpse of the future and

what we are doing as a company right now
we have taken our product own hands.

But enhanced.

And that's the presentation.

So if you've got any questions

particles and

that's the twenty two nanometers.

Spend it.

I can't tell you because you've got.

Our strategy

in putting together

a project with some of

the biggest challenge.

Experiment.

Try to put together.

So.

You can talk to the understanding

because there are so many different.

So that when there

was a my kitchen.

We started making a product to make and
I particles in the kitchen so

that to make up for dollars.

Not that much to scale it up.

So when you got dollars on
a small scale lab production.

It's not that expensive concerned about

dollars.

We're not a position to
do any ongoing work.

We are having materials tested by specific

certain universities.

We've also got a university.

Programs were tested.

So this kind of dovetails together
in different directions are our

idea is that a lot of money go in the
wrong direction which is difficult with

technology because you don't know
how much is going to be effective.

This is the hard part of the question
back as well one of the challenges

with technology is to know
what you've got very specific

techniques to characterize
that you can't show somebody

your sample you've got a short picture or
representation of your sample that makes

it difficult to make it difficult to
process development as well because

every time we make a process change to try
to make the particle smaller more uniform.

We've got to have a picture of
a microscope and of course microscope or

scan which are like that universal

to get testing that's going
to places that have yes or

one follow up question
I guess I'm concerned.

Do you have a process or is there are some

techniques where you deal
with my other question.

There is a company rep you feel like.

Well I think those are important for
an organization.

You started up you were
initially testing testing for

pain resistance to bacterial growth.

Michael Michael Michael wrote for

the natural saying something like eyes or

ears because then people understand but
when you.

You know

what we're doing

here.

And if you look at so even though we spend

a lot of time developing

source.

Well talk to me.

Got a lot of retirees a lot of good back.

And we maintain contact with them.

I want to elaborate on and
some of the R. and D. work.

Some of the guys that are retired
have indicated they would do

but

right now.

I don't know how much a couple

of particles holding up

production

or

what their.
Thank you.