What is it.

This just a cloud here about the different
kinds of things that I think

you know what is it what isn't it.

We are a global marketplace.

So you know you see Katrina in there and
you see education you see bank and

you see different issues and you see Nike
we really want to be a platform really in

infrastructure that is essential for the
smooth functioning of global philanthropy.

So we view ourselves as a platform
which means we have a lot of different

things going on.

And you know the reason as I mentioned
when Dennis and Laurie found

a Global Giving we really wanted to create
a place where anybody who had a great idea

and some bit of infrastructure to
help implement it could access

capital in the United States and we now
have a sister organization in the U.K. but

it's really providing access to these
social entrepreneurs an idea generators

and finding ways for them to to get
funds that they couldn't have otherwise.

So it's going to play this quick.

Public service announcement video this is

this is what this is one of
the reasons I love my job.

So this was done for us pro bono by
a guy who wanted Directors Guild Award

made a really bad movie what was it.

To go back and remember but
this guy likes made real movies and

he actually made Hoosiers I know there
are some basketball fans at Georgia Tech.

So the director who made this is that
guy so I got to go watch this thing

being filmed in a warehouse in L.A.
in the middle of the night.

That that's how we're trying to
describe Global Giving in one.

Thirty second spot.

So let me tell you I'm sort of talk about
blood sweat and tears let me tell you

a little bit about where we are today
as of the date is a little bit old.

But as of a cop out a month or so ago we
had about thirty little over thirty and

a half million dollars of donations come
through the Global Giving platform either

through the website or through checks or

other kind of contributions
from companies.

And when I say that thirty and

a half million that specifically two
projects that are posted on our website.

I'm going to go through in detail works.

Three thousand organizations around the
world three thousand projects I should say

run by over a thousand organizations
have received funding and

that money has come from one hundred ten.

It's actually now about one
hundred thirteen thousand donors.

So Global Giving is very much made for
the ten dollars donor the fifty dollars

donor and we feel as though if you're
a ten dollar donor or a fifty dollar

donor you should have as much information
about where your money is going.

Whether it's going to you know the women's
organization against domestic violence

indicator or the women's domestic
violence organization in Zimbabwe.

That there should be some
sense of what's going on.

So we also work with
really cool companies and

this is mostly what I do which
makes it fun to have my job.

OK Couple of hypotheses I
mentioned sort of the the spark

behind Global Giving as far as bottom up
solutions versus top down solutions but

there are a couple of hypotheses that
we sort of live by one is the notion of

the wisdom of the crowds
anybody familiar with this.

Yes say.

Tell us.

Talk louder so Mike.

Perfect.

So Global Giving is very much
built on the notion that if

lots of people who aren't experts are
provided with a lot of with information

that they can evaluate about which
organizations are doing what

that they're likely to make as good
of decisions if not better then

a group of small experts in development
in choosing the best solutions and so

the concept of the marketplace part
of that is the importance of data and

the importance of feedback loops and so
I'll show you a couple of examples of how

we're trying to get unique
approaches to implement unique

approaches to getting feedback about
what's actually happening in communities.

Traditionally when.

Large philanthropic contributions
are made overseas or

even here in the U.S.
you know foundations.

No offense to the foundations in the room.

Require a lot of reporting and
evaluation and

monitoring and impact assessment and

all that stuff is good but it's really
an evolving field in philanthropy people

are trying to figure out how to make good
assessments about what's working and

what's not without causing so much of a
burden on nonprofits that they're spending

all their time doing gathering of data and
reporting.

And the technologies that are out
there today make it much much more

possible to gather that
kind of information

in a sort of thin layer kind of way
rather than a really onerous way.

So we're experiment ing with how
to get that kind of feedback.

We'd like to say that
we'd rather be the yelp

of assessment than
the Michelin Guide of assessment.

So we're looking for crowdsourcing and.

Again this.

Sort of crowd involvement in the feedback
loops rather than necessarily the experts.

Although it do consult with experts.

So what do we do we provide
a whole set of tools for

these social entrepreneurs to raise
money and for donors as well.

So this is a screenshot of our
website home page about a month ago.

Just gives you a sense if you haven't been
there you can look up projects by theme or

topic and then by country so we have
right now about a thousand projects

in about seventy five countries
that are listed on the website.

And this is a good example fifty
elementary scholarships for

Liberian children go into detail on this.

This is a project page.

So the project page you can
see has a lot of information

that consistent with what I was
saying about how are set up.

It's got very specific hard
to read that every project

has very specific donation options.

So it might say you know for
fifteen dollars it's going to pay for

one girl's school uniform for
a year it might be.

It is impossible to read it might
buy a backpack for somebody.

It might be vaccinations in a particular
village in part of the world.

It could be you know micro hundred dollars
you know provides a micro loan for one.

Entrepreneur somewhere.

Was anybody here for
the Mohammad Yunus talk.

So you know about like your
experts on micro finance Now

in addition to the detail on the project.

You can see that there's information
about how many people have given and

how many dollars have been raised this is
again trying to provide information for

decision making.

So creating sort of trust cues.

So that when people go and

look at a project they can say
Well I can see that on this one.

They've raised thirty twenty
four thousand dollars

from two hundred twenty four
people two hundred twenty

four people think it's a decent
project it probably doesn't.

Completely suck.

Yes So we're trying to put that
kind of information out there and

then there's a lot of sharing you know
you can put it on your Facebook knowledge

stuff we have the ubiquitous
Facebook Like button and

try to provide as much information what
you can't see but you can see if you go to

the site is that every project and we've
actually changed these project pages has

just a tremendous amount of information
it has What's the project going to do.

Where is it who's running it has pictures
it has updates just a tremendous amount of

information and that's all provided by the
organization doing the work on the ground.

That would help in the OK so other tools.

There's two ways that can that
the platform can be used for

fund raising the one on the left is
more for the organization itself so

this is a screenshot of one
of our project organizations.

They've taken this widget from
their project on Global Giving and

put it on their home page.

They don't.

This is this is an organization
that is not a U.S.

charity and so part of what Global Giving
is doing is making it possible for

non U.S. charities to raise charitable
money in the United States we go through

a very extensive vetting process for each
of these organizations oppose a project.

So these guys right now the only way
they're going to be able to get tax

deductible money from United States donors
is by going through Global Giving So

they're taking a widget off of our site
for their project putting it there.

On the one on the right is a fundraiser.

So the site has tools for I mean you all
have raised funds you told me initially.

So the site has tools
to set up fundraisers.

And in this case this one is a running
team that was raising money for

the Girl Effect which I'm going
to talk about a little bit.

OK this is kind of boring.

The foundation people didn't
think it was boring today but

you guys probably think it's boring.

This is but it's actually.

Kind of cool because what happens is every
time somebody makes a donation to your

project if you're the project
leader you get a ping an e-mail or

however you want it that says hey
somebody made a donation your project.

You can go back and
this is a console that we have so

even if you're in some remote part
of the world do you know exactly

how many donations have been made to this
particular project in what time frame.

You can thank people
immediately through the site.

And you can then and expect.

I know how much money to expect to
receive in the next disbursement we send

money to about ninety five countries.

Every month.

To six hundred project organizations
in ninety five countries every month.

OK back to the feedback loop so

every part of the deal for being a project
on Global Giving is you have to agree

to post an update once a quarter and so
again that's all done through the site.

This is an example of a note that in
Oregon is a shit I'll talk about in

a minute posted and again just to
reiterate the feedback we make it

possible for people who read the comments
to say I found this valuable and to

make comments if they want to they're not
I didn't show them on the screen shot but

the idea is to have more of a conversation
so that if I post an update and

you're the donor who reads it and you
think it's baloney you can comment about

that or if you have a follow up question
there's more interaction going on.

OK.

And then finally as I mentioned
we're trying to use some new ways

of assessing impact so
that to start on the right side.

Anybody ever seen the chart
with the red dots before.

Looked at all familiar.

Yes she's saying yes you know it is.

Right.

So you.

Probably all can hear you can look up
in your ears this is a this is a map of

Atlanta and

the red dots show the number of violent
attacks in those parts of Atlanta.

During the period May two thousand and
nine to December two thousand and

nine and these sorts of systems
are all you know all over the place.

Now we have one in D.C.

The reason I show it is because what what
they're testing through this is that you

know all of this data exists in police
records some newspapers post it.

But people don't go there
they don't read it and so but

the technology exists to
map it now easily and

in this case it's like well people can
just get a quick look and get a sense for

what's going on in their community and so
we're trying to take that same concept and

consumer demand if you will and
apply it to what's happening

in the areas where we have projects
that are being implemented.

So the thing on the left is an experiment
that we did recently in Kibera

which is the largest slum in Kenya outside
of Nairobi connected to and I wrote and

I really where we said OK what are what
are the things that your community needs

the most bridge a pump a clinic and
then we can map it and show all this.

Ben we can map it similar to the data
you have there about exactly where

people saying they need things.

There's also a similar technology that.

One of our colleagues is using you know
everyone's like implementing water pumps

all over the place you see all
this you know charity water and

build a well in all these other water
water water which is important.

But what's what people are finding
now is and there's play pumps

you know where the kids go around
a little merry go round thing and

it generates power and that gets water
going where people are finding is that.

These things get implemented and
within a year they're broken and so

they just get abandoned and

so there are so somebody might be coming
to Global Giving saying I'm paying

one hundred dollars to put in a pump in
some village but a year later it's broken.

So now.

A group called Water dot org is using to
this kind of technology to have people

text message information
about broken pumps.

So that instead of just I'm paying
a hundred dollars for a new pump.

There can be follow up on
the ones that are out there so

that they're actually being used so
these are the kinds of tech sort of.

As I mentioned utilizing
the fact that most

Kenyans have cell phones they
don't necessarily have internet.

So why not use the technology
that they're using.

OK a couple of examples of the kinds of
organizations that are just kind of fun.

This first one is pretty awesome
it's had the chance to visit it.

Last summer in Tanzania.

It's called Hero rats.

And this is a guy who figured out that he
could train rats to sniff out landmines.

And now he's found that he could
train the rats to sniff sniff

swab swabs from your cheek to sniff out TB

because people in poor neighborhoods
don't go to the clinic and get checked.

So they can literally go around and

gather up swabs in neighborhoods
put them in these test tubes.

I've actually seen.

And the rats literally like can figure
out which which of the specimens

people have TB or not it's pretty amazing.

So this is a guy who was in a Shoka fellow
a social entrepreneurship organization and

we got connected to him he had this
project on the website kind of.

Wasn't doing much I mean you know raise
a little bit of money here and there.

He's Belgian he has some access to money.

He works out of a university in Tanzania.

But Nick Kristoff who writes for The New
York Times' anybody read Nick Kristoff if

you want to be a social entrepreneur
you should read Nick Kristoff is one

of the best journalists out there for
telling the truth just by opinion.

So Nick Kristoff writes for
The New York Times and

he stands us an e-mail and says you know
what project should I tell people to give

as a donation in honor of their father on
Father's Day rather than buying him a tie.

And we're like he's like I like
that rat one like yes hero rats.

So Nick Kristoff writes this
article right before Father's Day.

Also his father passed away like
the week before Father's Day so

he writes this emotional article about his
father and then he goes on to say like who

needs another tie make a donation to this
hero rats project on Global Giving and

send a card to your dad because
the gets a macho you know T.V.

and Landmine sniffing rats for his
father's day gift and not a stupid tie.

You know with like windmills on it.

Two weeks later two hundred thousand
dollars two hundred thousand dollars so

the power of the media in
philanthropy is huge and

give you some other examples of that and
the cool thing is that update.

I showed you these guys
are awesome because they say it

was like we gave them a heads up so
they let they knew it was common and

they started sending updates out so
you know we had I think three thousand

people gave in the course of two
weeks around Father's Day but

they were posting updates like
every three or four days.

So everybody who had given would get
an update some people gave twice

in the course of two weeks.

It was really phenomenal.

And so every so often great things
happened to really good projects.

This is another one smaller scale this is
a local project in D.C. It's like shooting

back some of you might be familiar
with that's called Critical exposure.

Works with inner city kids teaches
them digital photography but

also uses the photography as a way to
advocate for change in the public schools.

And so this these guys were down the hall
from us in our office in D.C. and

we had a challenge sort of
a fund raising challenge for for

us focused organizations they really had
never raised money before you know it's

one thing to like be in school and get ten
your friends to give but for these guys

who had just started this organization
they didn't really have a donor database

but they knew they had friends and
they had Facebook fans and whatever.

So they used our little.

Fund raising challenge as a way to
test out whether or not their networks

had network effects because probably
read and talk about network effects.

Right.
So I have ten friends they

have ten friends etc So three weeks later
they had five hundred new donors and

twenty thousand dollars and
they won the challenge and

so it's just a couple of examples
of how you just kind of never know.

And we often find with organizations
outside of the US they think

they don't have any networks but
once they start organizing and

asking people to use the tools.

They're pretty amazed by how many
networks in fact they have so

the question then becomes will dismantle
fall from heaven for everyone.

Right.

I mean like the hero
rats everybody doesn't it

sort of goes back to that if we
build it they will come there.

Because the hero rats is
a little bit like that.

It's like we put our project on we
got two hundred thousand dollars.

That doesn't happen to everybody so
Global Giving does

a lot in this is kind of what I spend
a lot of my time doing to try to drive

donors to the website because as we all
agreed we don't wake up in the morning and

just decide to go look for
a website to get to some remote place.

So we do what any e-commerce
business would do we do

a Google Ad Words for
paid search we make sure our website.

You know has good search engine
optimization we do outreach to the media.

You have a seventeen
thousand Twitter followers.

We have a Facebook page.

We do all sorts of sort of
traditional media to drive donors

in addition to that we work
with special opportunities.

So I talked about Nick Kristoff pretty
powerful another powerful media person.

Oprah Winfrey who may recognize her she
did two two stories last year on women and

girls and as part of that she created a
registry on her website on Oprah dot com.

Just sort of like a little mini
Global Giving Actually it was about

fifteen projects I think maybe twenty
projects that were all women and

girl related and so we had three they
called us they said well we have

you want to put some projects
on this we're like yeah.

So they took three projects one
in Uganda what it was amala and

one in Afghanistan and she talked about
the registry she asked people to go and

see if they were just in giving and

we had to get our servers all
toned up because they have

all these do you know we're going to
have two million hits in five minutes.

It was not two million hits and
by a minute but we did end up having three

those three projects receive about thirty
thirty or forty thousand dollars each.

Just through being featured on this
page with twenty other projects.

So we look we sweetie actively look for

opportunities like this to expose
our projects to the media.

We also work with companies
on employee giving So

you guys are all familiar with
the United Way campaign right.

So most many companies
are kind of shifting

away from just the traditional United Way
campaign to more open employee giving

programs and in the case of Nike they
actually Devore had a United Way campaign.

That's happened just historically
is United Way is mostly a U.S.

set of programs so the whole notion of
I work somewhere and my employer might

match what I'm giving or they're going
to encourage me to give That's a.

Sort of uniquely American thing but
now we have all these multi national kind

of organizations and they have people in
Belgium and U.K. and all over the place.

Asia.

So they wanted one program for everybody.

So we built them a version
of Global Giving

that sits inside their
employee Intron net.

And so
all the Global Giving projects and and

then projects in organizations that
Nike employees recommend are available

to their employees to give to and
Nike matches all of their donations.

Interestingly they don't
just match them one for

one they actually give them
like a little gift voucher.

So they can match the same so
they give to.

They are mostly in Portland Oregon.

So if they give to Oregon State.

If you they're not a rifle they're
a totally different part of

the world in conference.

Then they can say I want my match to
go to Oregon State or they can go and

find another project and give the matching
money to a different project.

So we built the website we
run the website we handle.

The vetting of new organizations that
their employees want to give to and

because of this again those
projects that have come on the site

are receiving money from ploy.

There's no way they would have
reached I.Q. employees before.

So part of our job is
to get them exposed so

we also work on sort of
cause marketing campaigns.

So a good example of this
is one that just finished

up that we did with Neutrogena anybody
ever bought grapefruit body wash.

Come on women put your hands up.

OK so last month in a back
to school kind of campaign.

Neutrogena came to us and
they said actually was their P.R.

firm came to us and they said so.

Neutrogena wants to do
this campaign where for

every bottle of grapefruit body washer
cleanser they're giving a dollar.

Or and they want three different
programs to receive the money and

we love your platform and
you guys get social media.

So let's do we would
like to do this with you.

So we.

Worked with them to
identify three projects.

One was girls' education
in Senegal one was

it was the other one Haiti relief and
one was.

Assessing damage to
wildlife to make wildlife

when you call them dolphins and
whales mammals in the Gulf.

After Hurricane Katrina and I know this
third one sounds a little random and

you can see that the spokespeople for

these products are Vanessa Hudgens and
Hayden pantie here.

So does anyone have any idea why we
might be looking at dolphins and

whales in the Gulf Coast.

Think about movies Hayden
might a bit one again.

Hayden was in a movie called The Cove
which was briefly which was about.

Whale hunters and
Dolphin hunters in Japan.

Is pretty intense movie.

So she became very interested in
this issue of saving the dolphins.

So she asked us to get her favorite
charity up on to Global Giving.

So that it could be the recipient of part
of this program which sounds kind of

sketchy but in reality there's
nothing wrong with it right.

I mean it's a good cause she's their
spokesperson and what they know

is that those three issues disaster relief
girls' education and the environment or

animals matter to their consumers
the people who buy Neutrogena products.

So for a month a dollar went to every
project they had a way on Facebook that

you could vote for which of those three
projects you thought you'd prefer

the money to go to Hayden's project
lost big time just for the record.

But they raise two
hundred thousand dollars

that they just put out
a press release yesterday.

So in that way you know Global Giving is
really embracing the corporate world.

Even though I am a corporate refugee you
know we kind of view it as these companies

are trying to do better in the world and
to use the power of their brands and

their marketing dollars to
have some positive impact.

I got we got some pretty
interesting letters from people

when we announced this program.

Just for those of you who are planning
to be social entrepreneurs.

Got some interesting letters from
people saying you know it was bad that

we were working with Neutrogena because
they're a cosmetics company and

they're destroying young
women's self-esteem.

And not only that but
they have chemicals in

all these products that are massively
bad for the environment and

they might cause cancer and all of
that's probably got some truth to it.

So I spent some time responding to
these letters about you know we're all

in a we're all on a journey to be
better citizens of the planet and

I just share that with you because I
think even in the do gooder world.

Nobody's ever.

You know you can't get a hundred
percent of the votes all the time.

So this is this is pretty fun they did
a special little mini version of made on

M.T.V. I know you guys know what that
is I had no idea before we did this.

OK this is one of the fun ones.

The Girl Effect.

I'm going to actually show you
a short video and then tell you what

what it's all about anybody seen
the Girl Effect video a couple of people.

OK.

Hopefully it will work
this time right John.

So pretty cool.

And so or you might think it's really bad.

So we were pretty excited actually to
work with the Nike Foundation on this.

So after you watch the video on the Girl
Effect website actually before there's

a like do something about this link and
that ends up a Global Giving And

so what we've done is we have about
nine or ten projects that are focused

on girls in developing countries that are
also recipients of Nike Foundation grants.

And I will tell you that the demographic
so the average donor to Global Giving is

like forty year old woman highly
educated lives in a major city.

But for this program.

It's way younger even more female.

Not surprisingly.

And it's really it really
has kind of gone viral.

I mean so we've had three hundred fifty
thousand dollars or something and

they're launching Girl Effect
to hopefully later this month

in the called Action is going
to be a mobile giving option.

So you know text blank tests.

GIRL two blank like like I
think it's five five five five.

You know and I will send that around.

Because it's actually lives
that that is that's pretty cool

thing we like doing that
best job in the world.

Another example of these are all
just things ways that we leverage

that sort of basic website platform to to
get more people involved in philanthropy.

So we talked about the notion of
crowdsourcing of information and voting.

So moving from crowdsourcing
to crowd funding.

And what that means is we run challenges
giving challenges at various times

on the site.

This one we did with athletes for

hope which works with athletes you know
big name athletes like Steve Nash and

sort of regular old athletes that
probably no one's ever heard of the.

Unlike the women's soccer team.

And they put either their charities
that they were involved with or

they adopted one of the projects on
Global Giving and we ran a three week

campaign where they were all competing for
prize money essentially So

the projects that got the most donors and
the most dollars got were competing for

like forty thousand
dollars of prize money.

So Steve Nash won at the literally like
at midnight on the last night some five

thousand dollars donation came in which
seemed a little bit weird to me so.

Steve Nash Julie Foudy is
a soccer player and Tony Hawk.

Escape or dude.

And it was actually kind of fun.

I think they've had fun with it.

They all use their you know social
networks and their fan bases and

all that stuff but it's another example of
trying to use technology in an innovative

way to engage people in giving
in the last program that and

the biggest one that we're
involved with is something that

we've been spending a lot of time
on I know this is a Coca-Cola city.

I apologize.

But the Pepsi Refresh

project's anybody heard of this a few
people pretty good pretty good.

OK So let me just quickly show you.

Their ad.

Better music than our P.S.A.
don't you think.

So for those of you who aren't
familiar with this program.

This is probably the largest crowd
sourced giving program in the world.

So what Pepsi has done is take
twenty million dollars this year and

as it describes there quickly.

Any idea which can come from
an individual for profit company or

a nonprofit that falls into one of
those thematic categories people submit

if you can get in.

And then there's a month of voting and
every month thirty two grants

are selected based purely
on the public vote and

it's been a really interesting exercise
started and in January Global Giving

once the winners of the voter
announced we actually do

all of the validation that
the people who proposed the idea.

Are they said they are that they
have a plan that we understand

where the money how the money is going
to be used with the budget is and

we handle all the disbursement
of the money for Pepsi.

So it's so
far they've had over fifty million votes.

They've awarded about seven
million dollars in grants.

To up to almost two
hundred organizations and

it's been a really really
interesting exercise and

I think it has sparked a lot of
interest in the sort of corporate

social responsibility cause
marketing kind of space.

Lots of companies are coming to us and
saying we want to many Pepsi Refresh.

But I think the idea that.

Brands will are using their marketing
money to try to engage their customers and

invest in things that their customers
actually care about rather than just

bartering them with funny commercials is
something that you know could be a trend.

It could.
It may end up not being a trend but

it's certainly something.

People are kind of playing
around with now and

it is totally the reason
why I love my job.

Plus we get good Pepsi swag.

So just a few lessons learned and
where we're going next.

They know we need to leave some time for
a few questions.

OK online giving is not like
buying a song on i Tunes.

It's kind of what I'm saying about people
don't wake up in the morning I heard that

song and I this great app on my i Phone
called Sound Hound anybody and i Phone.

Sound.

You're listening to the radio
car it hears the song and

immediately tells you what song
it is if you want to buy it.

It's like one click it is totally awesome.

OK that is not how
philanthropies works right.

People usually people give because
somebody they know asks them to.

Or there's a disaster.

But it's generally not.

Just think I care.

Somebody.
So it's not that impulsive.

Experimentation iteration
are key to survival.

We just we just keep
trying different stuff.

And you know we're constantly changing

the website the way we're displaying
things how we communicate.

Trying new technologies like the text
messaging thing and I think for

any entrepreneur you have to
be you have to have the D.N.A.

to live like that you have to be
willing to think that you know plan

a ninety nine percent of
the time isn't going to pan out.

So what's plan B.
and Plan C. and keep trying.

Just because you have a big brand for
a partner doesn't mean your program will

succeed John and I talked about this the
very first time we were on the phone and

I explained to him that we had this
huge brand that we did a program for

and they paid us a bunch of money
to build these this Web site and

they put no energy behind
this cause marketing program.

I mean zero compared to
the ones I showed you.

Neutrogena and Pepsi.

It was like we really just want to have
a vanity site that we can show people like

hey look we're doing good things for clean
water in developing countries but the.

Did nothing with it from my
perspective I don't want to do

business with them anymore.

That doesn't help our mission of trying to
get more funds out to out to the ground.

Social media is great for friending and

Fanning is still relatively crappy for
getting.

The snow we get a lot of referrals
from Twitter we get a lot of referrals

from Facebook some blogs but

generally again people give when somebody
there's a reason when somebody asks.

And then you know as I mentioned
before it's more about blocking and

tackling than throwing forty yard
completions and then finally where are we

going to keep getting better at
understanding our customers and our and

this is for any business in our case our
customers are donors their companies and

their social entrepreneurs is so

we need to be ever mindful of how
we're serving each one of those.

Embracing new technologies as I talked
about and then improving how we evaluate

but not just how we value but how how we
communicate and how we can make it visible

to anybody who wants information about
what's happening out there on the ground.

What's going on.

So that's kind of where we
are little short story.

Happy to answer any questions.

Thanks.

So I see a guy right
here glasses white shirt.

OK.

Speak up because you don't have a mike.

Did

you write me a letter about Neutrogena.

It's an interesting question.

I mean I'm trying to think is as I'm.

Tapdancing up here about those sorts of
programs I mean one of the things that

I'm trying to think like
you know if you're.

Let's use one example.

That's that's probably a good one where
we've had some controversy still stove

zero A lot of stove projects on
Global Giving So instead of people.

You know having to walk quickly
women having to walk to get fuel for

their stove.

Which puts them in jeopardy of date
of violent crime etc create more fuel

efficient stoves so
they can have to do that.

Less frequently and
also those that are better vented so

for their health purposes
they're not inhaling as much.

Well some people think that a lot of
those stoves are actually putting

as much crap into the environment
as the old fires they were using.

So there's different views on that.

I think you know it's
like I was saying before

we think that everybody's sort of moving
forward trying to do a positive thing I

can't think of a project we have that's
like ruining a part of the ecosystem.

But if you find one on our
Web site you can email me and

tell me a serious A I can't think
I'm not a me you have an example.

I'm just trying to think of like I
suppose it could be like housing

which is displacing the links you
know I mean which would be like.

I'd say a really bad answer I
really can't think of an example.

Yeah.

No no we do not.

Again that's very we're vetting
the organization for legitimacy and

then the project is pretty much up to
the people in the on the ground and

our assumption is that over time
through tools like what we showed you.

If they're really having
some destructive impact

in their community that will surface.

About a project.

Absolutely yeah.

We would even go further and
probably write a blog post about it.

How do we collect payment
to get to the right place.

Yeah.
So people pay us through mostly through

credit card also Pay Pal and we also
do accept checks there are a bunch of

online donation engines that don't accept
checks we think that's kind of silly.

It doesn't take that much work.

So let's say we have five thousand
transactions in a week or

a month or whatever.

So literally they're coming in to seven
hundred projects we have a system where we

reconcile that against which projects and
then every month we disperse funds out to

the projects unless they only have if less
they only have like two hundred dollars or

less in which case we hold it until
they get to that point because it's

not really that efficient to
move small amounts of money for

US organizations that have US operations
we tend to write them checks.

And then we wire funds overseas to all

the other organizations
that are based overseas.

So you.

Don't need a pen.

Just.

Yeah OK So our goal from the beginning
has been to generate enough revenue on

our own steam to not have to do
Foundation grant funding forever.

We're not quite there.

So right now we're moving in that
direction this year will cover about

seventy five percent of our costs through
revenue the revenue comes from two places

every time somebody makes a donation
we retain twelve and a quarter percent.

Sometimes less for some of these corporate
deals but basically we retain twelve and

a quarter percent.

And then on all these corporate
deals we get paid for

the services we're providing
essentially So it's.

Building a website or doing to diligence
or running a campaign or whatever.

So the combination of those two
covers about seventy five percent.

We have been funded.

Not surprisingly by.

Private foundations that are run
by former Silicon Valley

entrepreneurs so founder of e Bay
pyramid E R first president of

e-bay Jeff Skoal one of the founders
of Yahoo day follow and his wife.

They've been significant funders
of ours because they kind of get

this these concepts.

And then a few other smaller
private foundations.

Was.

They hired me.

How did you get the momentum an easy
answer actually Asian tsunami

South Asian tsunami that was the.

Unfortunately that was
the sort of catalyst for

people finding us they peeped like just
out of the woodwork people found us and

companies found us they would like
Google and find us and call and say hi.

We want to give fifty thousand dollars
to a project in Thailand can you help

us find one.

And that we had literally
been like bumping along for

a few years of those like boom and
then it sort of and then boom.

But that was that was
when it kind of started.

Yes we've faced lots of criticism
partially because of the twelve and

a quarter percent people
think that's too much.

And they're like what you're a nonprofit
How can you be keeping this money is so

overhead and we hate overhead.

So that we feel like what we offer
to the people raising funds on arse.

Right.
As I just demonstrated is pretty good.

And we're trying to make it better.

That's one criticism
another criticism is that

we don't do that kind of deep evaluation
before we post project on the site.

So some of the some of the question is
how do you really know that this guy in.

Bangalore is legit.

You don't really know until you have some
experience with him I mean you do whatever

you can to look at the documentation
that they provided cetera.

So that's why there are some people
who are sort of skeptical about that.

Those are the two main things I would say.

I personally.

I mean there is a rat named Donna now.

But they have funny names
the rats like Martin Luther King.

Saddam Hussein sort of.

How those two get in the same cage I don't
know but OK so it was first question.

I turn down projects.

Yes So as long as we can
validate that the organization or

who you know whatever's has ever seen the
project is like a legitimate organization.

We let them come on the site.

We run these contests sort of like
the athletes for hope one for

every It lets you come through a corporate
partner you have to demonstrate that you

actually get what Global Giving is and
that you might be able to use it so

we run these challenges so you have to
raise four thousand dollars from at least

fifty donors in a month in
order to stay on the site and

that's that's the main way
we weed people out actually

because if they can't mobilize that many
people it's like either they're not for

real or it's a lot easier to get people to
vote for you than it is to pull get them

to pull out their wallet so that's
a little bit of the crowdfunding concept.

Occasionally we'll have a situation
where the project we in this is where

the the open and transparent stuff works
where somebody posts a project and

then someone posts on their project page.

This is B.S. This is not what's happening
and then we'll follow up and find out.

And we've actually had two instances
where we've taken projects down and

one in Kenya where we actually worked
with the project leader who it

turns out you know wasn't doing anything
wrong he just was totally overextended and

so he wasn't he had too much going on.

So we can actually brought in some
resources from Kenya to help him

organize his organization more
to be able to be more effective.

No.

I didn't.

Yeah I'll be I'm be around.

I don't think my dinner date is here.

Is anyone here from California.

Do you have a question.

OK Yes I'm from California.

So that's the only fair way
to do it where you're from.

Orange County that's too bad.

OK.

How many employees.

We have about twenty five employees and
we have the most kick ass in turns ever.

We have all the time like ten interns
some undergrad lots of graduate students.

There's a lot of international
development programs in D.C..

And you there national
business at Georgetown so

we get really really awesome
graduate interns and we pay them.

Thank you.