There's going to be one more come to

Dr.

Thank you very much and that's.

Really the premise to
be with this group and.

For.

The students.

When I looked at my topic head
when I said this is lessons for

my six careers I thought maybe I better
give a subtopic concert where I thought

I can't keep a job if I was so
it's not my career was.

The group.

That I found disagreement
between Wesson zero.

And good leadership to produce success and
person so

we might be talking about the lessons
that we can but I would move to new

leadership skills that will
make a business a success.

And I think a.

Successful career is dependent on
winning good use of leadership skills so

that you can take advantage of
opportunities when they occur.

There's no substitute I think experience.

Working family with a good leader and
being a good leader yourself your family

will be some good times and some bad
times which will inform both of them.

I think hundred Munsters a critical
success factors in leadership

where Private any business whether
it's a technology business whether

it's a retail business.

It really what is the market.

So that whatever career
you pursue pursuit.

The result is going to be dependent
on how you respond to competitive

opportunities and
these are the competitive opportunities.

The.
Experience throughout your career it may

not be totally politically correct
to say competitive opportunities but

I think that there is
a competitive place you have to

have a competitive opportunity as
a student going to Georgia Ted I met with

about twenty thousand almost
applicants this year and

I think only about twenty
five hundred of them.

I've just met but I actually don't so
that's a competitor thing is if you're.

Absolutely it's a competitive thing to
make the course and that's letting us know

if you're going for a Japanese competitor
with to get the job and on and on.

So most of the time and
if the competitive.

Opportunities and counted work something's
not planned in some land range plan

I think that's another in
a sort of truism that.

What you're going to do
is be on the lookout for

the opportunities and
be ready to take advantage of them but

when you graduate from high school I
don't think you can see the man for

the next twenty years he was my player and
here the opportunities I'm going to see.

I used to say I have a career
saying I fand it's six my first

long I came to Joy to take as I said
to a play football I don't claim to

be an engineer but I think a little
bit of a black sheep in my family and

being an engineer my dad was
a kind of professor and.

My grandfather once I was a medical doctor
on the other side a Presbyterian minister

welcome so my mother sat back and
so here I am coming in and

being internet web so I came to face
up on my plan for Coach Bobby that

and then I think that was
a really good choice.

My second clue is in the Air Force
is there for Sam for a sec.

It's really really was nice to hear
Georgia Tech after the Air Force I

wept with into the experiment station
which the predecessor to to island with

were kept with the rector there and
then the third and

fifth crew was a really the winds
of over thirty euros which I was in

the telecom industry with high tech
with an east coast medium size

they like Scientific Atlanta and
well written language West Coast

company like Cisco Systems different
cultures different approaches and

my friend bought a couple who was with me
and for many years it sang to me when I

would say that there were totally
different cultures seventy five books.

I.

Am going to name them.

The little bit of any truth in his career
was I want to tell you to simulate.

The telecom industry which
scientific the latter group.

And which was an executive in for
about thirty five years.

With about Plavix and systems and

solutions to news a big
telecom companies anything to

listen to more contacts Comcast
cable Lucian in Canada radio trying

to do this and even sometimes in the U.K.
It was religion.

And some of the stomach com companies
which are sometimes called service

providers because what they're doing is
they're providing services to consumers.

But that eventually went into
what was kind of the the blender

giving television service
high speed data service and

better service it started with T.V. but

then grew to be the triple battle and.

And that's what really grew the business.

Center here when it is.

Tired of Cisco Systems and
they're still doing the same.

Kind of lines but
they're ending to it now because Sam.

What they're looking that is all the
applications are there well use of getting

the recently revenue from subscribers
you're paying a subscription fee

every month and you get your television
you can get on demand services you can get

your high speed you can get your voice
on together what they're looking for

other things like security when
an applications if they can do is where.

This is a really nice sign to me right got
started I mean you get a little bit of

a summer a stampede let anybody
know we're still going to that.

When the spam really hits but one hundred
bucks a piece imagine fifty one but

they had one more guy.

Who invented Glenn Robinson who was up
working at Oak Ridge as a physicist for

the government and the nuclear program and
I said if you put them in a hundred and

I said will it you be saying you know.

And that's Sandy really that stand and

then the course of the game is
an instrument company the first patent for

scientifically it was actually
designed and the predecessor G.T.

that it was a part of a career for
antenna patterns and

that was the first commercial product for
some time to.

My family moved into
a satellite communications and

then into cable television and
of course started with just a few and

channels it was primarily
of getting television

if you didn't move in the metropolitan
where you could get anywhere so

that put a really big time was
implemented on top of it and put it.

That there were friends and neighbors so
that you could get them for

their programming for
good just the regular channels.

But in the mean time in seven days.

There was a story.

Where this same type who was chairman and
say you are assigned to get lined up and

this was the C.E.O. or senior American
that makes communication satellites and

Jim if it was a senior home
Home Box Office H.B.O. and

they got together and said look this is
pretty stupid what we're doing right now

is there a Bassett doing it just
takes around with the news.

About South as a sphere and

sometimes I get lost in the mail sometimes
it wouldn't get there on schedule and

say we said let's move a satellite cable
connection and so we said something

right we'll put it or station to receive
the satellite signal with every cable and

it's never said Rupert had the programming
and actually said we'll put the satellite

up for it and that was the satellite
cable connection that story was

within getting programming that
you couldn't get in the city and

then understand it with that.

This new U.S. premium Showtime did the
same sort of thing they would put their

signals up and then that was what
caused the growth of the kill industry.

I mean to tell you a couple
of states is a this time.

In the mid seventy's Ted Turner
came to us and said.

You a chance television station and
a radical channel seventeen and point I'm

going to do this I want to have a super
station I want you to make a satellite

uplink because it just as they see it JUST
LOOK AT IT companies to have uplinks and

you don't have to be kind and caring and
then I'm going to send it to I mean he's.

OK with that answer
tonight is has been for.

Me and that will be a super section.

We've been most of our working state you
know pre-show at this and back into we

have been with me and so we so we're going
to news we're going to news we're we're

prepared to spend to put together
a contract and do the details of this and

he said Now you make it
they will accept it.

And he said there's a down payment
check don't cash it the next week and.

That's to say that he then came to us
in the early one nine hundred eighty S.

I got to say right there about this little
progressive club of one tenth Street

which is this man a connector and
what I would do is I want

to have a satellite dish pointed it and
percent right in the sky so

that I can get news from
anywhere in the world any time.

And whether it's We'll have a twenty four
hour news station we say will tell you

that I think everybody watches news at six
and eleven they want to Cronkite into Let

me break through and whoever else is that
people are really going to write a story

for our news and that we're going to do
it with a way if you want to do it and

you want to pay for it that's great so
if you don't have to keep them and

you look at the rise you assume
good times many antennas there but

that was C.N.N. And so I guess when
you listen you could say From this

it was initially innovation
can trump everything and

it certainly did it because that
was what many of the cable industry

because if you look at Sam took a lot
of when I joined the company they will

say that's worth thirty billion dollars
when we were acquired by sand center and

I was acquired by Cisco thing assess
what three point one billion dollars and

they paid six point nine billion
dollars for scientific lab so

it was a pretty good run right Michel.

Some of them were bad hundreds was OK
change was you get on demand to you know

by the way we've got some
engineering going to use for and

building on the bit here on the bed and.

Yes we were the first couple going to have
a hard time about what the viewers and

the record Program gladsome meant to
megabit asked me to say we're doing that.

And then many other services optics and
even a picture of the home is rising.

And this is really a dramatic.

Change in technology so it looks so good
that at that time that's when it didn't

take time for missing got in the business
because I thought it was a another

market that they could come and
take so many less a minute lesson.

Competition catches up with you and can
punish you if you don't keep innovating.

And I have to tell you I was going to
the presentation to the Saturday Lavabit

about ID programming and

no one of the director said they were
saying who said well you keep doing this I

mean when are you going to finish the war
and I said you know unfortunately or

fortunately I don't think we'll ever
finish and so long as we're in business.

The solution that providing
man when I think this was

a time when I mean we were actually is
the families he come to that anywhere

to any device any time the feeling is so

you have a gateway really to the home when
you can put it on your piece and your T.V.

your smartphone your laptop precision.

But any kind to hit any
time to any device.

And I tell you this has gotten so
complicated man with that I mean several

things with Google and
Facebook and Twitter and when.

I said that for
like me who when I played it.

It was black and white television to have
joined with you when I played in the first

game there was clearly television
there with national T.V..

And.

That's OK back it was man with
you don't remember when you.

But to him I said I'm doing
kidney transplants are doing

liver transplants heart transplant I'm
going to go after your medical school and

see if I quit playing transplants and
keep up with all this is going on and

something we can't and I say.

Never think you can you know now we sent
by the pound I sent you say a better plan

to show it so here are some clips and
it's one hundred dollars a pound.

He was going to take that's happened and
I was a POW and

his University of Georgia goodness twenty
five hundred dollars a pound I said I can

surely soon find takers you know
fan of times Clemson but Georgia so

well it's almost like new
it's hardly ever been news.

And you know how many joint agreements
it takes to make a pound a boy.

Have.

Been checking to see if you know it's
a tradition and to mention by the trustees

December meeting Banderas
it was a huge huge joke.

From the clips and that was never
I mean I've been ever covered in

this.

Leaders and
masses of the various types ever truly.

Cartoons.

And it's the same for some academic
staff So you're saying Chairman.

And I have been a leader in
many of the same rooms and

said officer and director and
in business going up from the people

who are into this city there was sector
president and executive vice president for

the company and
even executive consulting for Cisco.

And M I kind of this person telling
me in my first good many years ago

if you're never going to work with
I'm going to say mission or company.

You're some.

Working for him every person.

In the family I mean to be
true in my six careers and

think about it a little bit I knew of
the times that you really Matt working for

a company that got me simpler
than in any sense and kind but

you personally when it was working for
another person.

And then suddenly this I mean well
I'll give you a few things and

I think it means you need to be
really careful in selecting your boss

if you've got to have a good relationship
with your boss and then the best

needs to be a good mentor for
you and a good one a metaphor you.

See a pencil in this and this and
the selection actually actually

I mean if you I'm in
one situation with you.

If you would don't have that kind
of relationship with your boss and

none of this help you just
some of your past looks good.

You pass a good promoted men leave
a place for you to move up and

so that's an important
thing to help people and

smart about says Take this sharp
performance up the ladder with them.

Then the men are in
the room in the Air Force

training your people say that you
have somebody who can take your job.

You're.

Going to position some of the people
are looking to say well we can't put

this person because there's
nobody to take his place and so

you want to have training
somebody to take your place.

And then there was just one family
thing here and that lesson not the same

intent on being promoted that you
forget to really do it at staying for

thing once and your present.

There are some specific things I room for
my basses my different rooms and

the first one was a coat stand and I have
to have to stay with roots in the room

with Michel sitting in the audience
because well it was the quarter back when

I was a pretty good night and then sat
ran back and there was this together.

I had to prove the truth for
playing for Coach and then you can

relax now that the stimulus knew for
whom and when I ran.

There isn't any kind of culture
that you're good for coach now.

I have great coaches.

Really great news I'll be.

Frank with you it's often said court and
they don't you may have heard from some of

the you know football is going to
Arkansas and we're going to Florida and

mirror and say I had a great come
to his teammates and that gave me.

Competitive opportunities to excel.

And again that's a.

Similar team mates carefully.

When does it take we were fortunate.

And as I say we have great coaches and
teammates and so

naturally right when I was there we
were in major battle games every year.

And that there weren't that many that at
that time it was you know it was a real.

Choice.

And that was about it and maybe the
Liberty Bell came in after that so when we

went to a better game it was and it was
a very significant thing and we went to.

The ship to the cotton and to the game.

And so that was the top of that time.

So.

I guess I should say this
to work on the other side.

We're also be joined if you
were here when I was here.

Including the Phantom I think
between the hedges my senior year.

And I think.

When you think of the things you and
I think it's clear that when you've

got these top division one
teams competing you've got

talented athletes you've got good coaches
they've got good happening to save.

And defensive systems good scanning and
so that's going to be

the difference between winning and losing
but here is the lesson that I learned and

I think it was really important to keep
it in every cool right hand it was saying

Give your best effort on every play
even the into the fourth quarter and

then the second is you've got to have
confidence in yourself your coaches and

your teammates So how do you do that
well here's what comes next and

I remember him saying this you know
we know which one of the player he's

going to be the best
player until it's over.

So you're going to get one hundred
percent on the play every time because

you want to make sure that you want to get
there with Mrs attack or misses the point.

And that gives you the room to
the fourth quarter when he was town

you still got to give one hundred percent
on every play because you know which one

is going to decide the game and
that the present business to.

Because I think this is a competition.

And then confidence you
can't fake confidence.

It's not some sort of.

A bit of a pep talk.

You do in the big problem is if you're not
confident you play tentative when you're

that half a step behind if you want to
exactly what to do I'm a guy passes you

you've got to be confident so that you
know exactly what to do it with time so.

That's a good confidence comes from
being prepared he prepared mentally and

physically so
that's again a big lesson in business

that being prepared has
a critical element of success.

We have the reasons you
want to take him a coach

who said he had a reputation that
he was sort of like a you know

thing a coach I have to start the season
you didn't scrimmage and like you say.

Yeah the place is a kind of going to all
going to Alabama Georgia and Florida.

You know a band of you know it looks like
sometimes what they're doing is a head

with this one arm themselves doing the
work of whoever survived that the play on

Saturday and and that song that
was constant That's approach and

I like that little bit where
you never can use to describe.

It with a group or sometimes and not
really being tough but he was really you

know conditioning and
reaction to those big Quick be fast.

To react and be in shape something
that you would in the fourth quarter.

And then he was very much on.

The route.

With the scouting reports he has written
exams that we had to make a hundred

on what to expect and
who was going to block us and

what they were doing every
play it was an example and

when you remember this on the day before
the game I don't think you have any you

know I'm saying look at the coolest
on thirty year old man and it's.

When you expect a man to think OK I've
got another screen to the next number or

a trap to the mast and.

I've taken the best of the three
tendencies and he's going to

back you were met by who's going to try
to block you on that like you have and

never let him blame you don't want to
be embarrassed and have not written.

As a scouting report so that but the game
has been prepared to make what you

were going to expect and
he also had another thing he

he told us that because we went to Georgia
Tech we were smarter than the other guy so

he has a team and then he I don't
know if you were writing top but

he had a little bit of
an east Tennessee twining and

that was Georgia Tech it was
Georgia Tech you're smaller than.

You are from Georgia Tech and
he was convinced of that and

I think that was another thing for
a confident.

That was Football and then we can have
some further questions about it and

some other events and
where we can help you answer them right or

second go in the Air Force and
just two things I want to highlight there.

Is the amount of the senior officers and

for leadership in a balance
between command responsibility and

humility that's I guess the the mess and
I'm living

then I'll tell you what I myself went when
I reported to Patterson Air Force Base and

largest air force base in the world and
certainly the U.S. Air Force.

And there was a second lieutenant and

of course there were generals and
colonels and.

And if you were major knew it.

That was pretty good I mean that
you want senior officers there and

it sorts of the senior officers.

So really matters and them.

Just got mad when made officers
quarters and one of the things that

you had to take care of the man yourself
and you had a good work to the but

was to the other equipment wasn't
from the list in check I remember and

come back and remember your grass and

I move next to a major who was a risk
Point graduate spending polish and

that everything no military.

And so.

You know we've been you know it's a really
big mess on the campus here I have to get

to know everybody I mean we play football
in there you and I was in there for

time to do and so forth and so
really I was man really look at it on that

level when there's a real and
in the Air Force that.

Had been running to where it grass and
so whenever I got there.

And most of my grass when I was through it
was just covered with grass inside out or

I put it in the back of the car
sort of out in the Major said.

You know I can take it back like that or
yeah I said well in that with the mist and

do this that's one thing he said what
kind of mom and what sort of example and

you setting for them and so
I would say we got the whole truth and

play with a laugh and take it back but I
learned a lesson that that you've got to.

You've got to be really mad when you
can appear that you're trying to take

advantage of getting somebody to do
things for you that you didn't want to do

yourself and then the as I was working for
Jim when you had this because

with a story on it it had a big office
at the corner of the building and.

You know and it went around and got
coffee for him and this sort of thing and

I said we're going to make you feel
really guilty about this you know when

he sent out a disk it was you know in
book something looking forward to.

But what he's really saying was that
he had command responsibility and

I think what your limits he had some perks
but he wanted to concentrate his time

on the responsibility that he hit
it was in the Vietnam War I was

there with him if I wasn't
with Cuban missile crisis and

there when we had my mates who were
well and B. fifty two sitting in

the planes twenty three twenty
four seven because there might be.

In a manner when we were ready.

And he had to concentrate on what was and
so this you go up don't feel guilty

about that you want to concentrate
on what's really important.

So and so much for
the force made a balance of humility and

command responsibility just two things.

The first one is that's the first time
I really had to make a play well.

I would say this that's a different
than a tenured professors a research

scientist and engineers they even sign
contracts if we don't get enough.

Research from outside of contracts
you know have a job right now.

And so that was a first time I mean I've
had to make the play with the men make

it what are you going to make business
to make the payroll and that's meant to

really listen then the business when
you've got to make the payroll and

the people that work for
you that job is dependent on that.

And that means you got to get up and
it's go out and get contracts and

later on obviously is getting bookings
when you're in the private sector.

And the second one is I have looked up and
I saw a bit most of the people above me

were being brought in from outside
that it was that time Georgia Tech

was time to the west didn't have
the prestige it is right now frankly and

they were trying to raise the really
miss And so they were going from very

high finance schools the people above and
I son of a hint.

I'm going to be promoted straight up and
so I was in the wind situation and

that's when I decided to go to Santa you
know I had to go the route from my friend

Jack Kemp who badly with I had worked with
as a graduate research assistant while

I was in graduate school and he would
go into scientific land and work that

to be the executive vice president
there I did tell the minister and

I had been to seven Cisco.

When I was just ten News at Georgia Tech
so my retirement at best it

now we've gotten such a small percentage
of US man salary I could move to the many

I couldn't even if I had retired
at sixty five or something but.

I was impressed and I did have
a vested retirement so when Jack was

interviewing me I asked him I said Tell me
about the retirement program here and so

forth he said What the hell are you
asking him about the retirement program

he said you have to be asking me.

Well step price right now where
can we do to make to stop

price going up and
how many options are you going to get.

So that I mean that I didn't beams
about business when I left or

when the Santa Clara force and I had
some great mentors like that Kevin so

when Robinson who was good and
I was willing student.

But that's one of the things you
know that in business thing.

I'm a Syquest and that's the primary
job of the C.E.O. in a business.

And when I want to answer
you know I mean when I

used to give I'm actually trying
to score so I have a ten.

Question pop quiz and I gave everybody
on own business to see if they knew

I had business really works anybody
know what's the number one job.

Well that's how does he do that.

I have.

Yeah but the woman thing is what they
call you're right shareholder value but

the way you do it that's a euphemism for
stock price you want the stock price to be

going up and you want to have a landscape
analyst doing a projection that

you regret sentence and
earnings booking specs to themselves but

that your stock price goes up so
that the memory and DAMN of the C.E.O.

is to create shareholder value which
means that the stock price to go up.

So that's that's one lesson you
remember right really that you got

a report that's true you know the company
that some of the New York Stock Exchange

every quarter you know your bookings
you're saying it was imagined and

your profits and your balance sheet and
they're going to do you've got

a breach of members OK we're going
to beat your numbers you're an.

There are managers live and die by
their financials and some some good and

some stay because they you know may
be defined in terms of they didn't.

See.

An interview or said probably some of
you do know sent it to reflect that and

it's nice to have time for them every one
to say he's still living in Boston and

still with actors and
he's in his sixth or two giving back and

working with a number turning on his
actions but some of the talk and

said was every meeting you went to
whether it was with a lot of us

whether it was with a child
whether it was with marketing or

that was said it was turned out to be a
bookings meet and his step to looking for

bookings bookings and nothing ever starts
in the company until your book you are and

so that's something you
really knowing that.

You know if you're going to go
to the top and you're going to.

Create shareholder value you've
got to beat the competition and

get bookings and
you're in the you're going

to find out who's the decision
maker Who's your competition.

It's going to take to.

Get to what price and have you got
guts to take it at that price and

then tell him he's got to get the cost out
of it because we took a bit of action but

a couple that was with me it's time to get
mad and heading up the engineering group

and so when the things you do have to do
is when a second pair of good you have to

have a plan to take the cost that
because you have to sometimes go with.

My sister when competitively and so

you have to give a new chip
you know when you do Sam and

that whatever else we could come up
with manufacturing in particular and

I've been engineering and to take that
kind of step but we always have plans to

take the cost of every six to nine months
but that's what you're going to do.

But soon started with the bookings Yes I
had when everything I want to say was

he said he would say you
know get you have to

be from the organization chart to get
your authority and from knowledge and so

it was always that what you know about
we're going to get the details and

know about your thought it comes from
your knowledge not from there were.

The move to make me was.

German So you know when we were
acquired by Cisco he would use it so

naturally he played.

Basketball players often up to Kentucky so

he got some of his background
I'm sure from athletics as well.

But to have the same of two things I
have said from him he just would say I'm

a small business experience the best
people you can possibly have to work for

you Don't worry about it if they
remember about the new do they should

in there when they should and I want
him to then match your competitors so

you've got to make sure we're bosses
know that that they have to know

everything they want and
also make sure that they were.

Don't think that somehow you
are in competition with them.

And then the things that.

John was his prime directive to in this
was let me do something stupid and

that's a good thing to do to tell the
people that work on sometimes I mean that

would be to step up something you know but
there maybe do anything stupid.

Then John Chaney was to I think
that I don't know how many you know

who's the chairman C.E.O. of Cisco and.

He was.

Person to person contact and

push away ships he came
to scientific lab and

talk to each member of the executive
team personally one on one and

then when we actually had
the acquisition he came and

presentation himself to them and
the employees so for somebody.

You know remember your company
had to find a million man or

your company to take the time to come
in and talk to the executives and

talk to the employees that always
impressed me then the thing is done

to me and I wholeheartedly agree with him
when you're in the high tech business and

in the product dismissed.

You wouldn't.

You have to anticipate and be willing
to spend a lot of money on being

on something that you really are going to
bring in but there is some risk to it and

you can't get a new product in two or
three years it usually takes five years to

really get a new product by the time you
go from the initial concept design and

prototypes and testing and
then get it to the market place and so

you've got a plan your products in a five
year cycle we've been playing them out and

either through a cycle but
you really need to look up five years and

you have something I
mean I can second him but

he got out of the leadership team
together once a year for and

we go through the different strategies and
each one of the businesses it was kind of

the strategic leadership outside
the snow I think that's.

Point but I think it really is
what the acronym would be when

I think led to the strategic leadership
inside these great ideas it was funny

it was clear that the slow but
that was going to hit the five year plan

similar to distil ram.

Due to some closing advice limits and
my sixth and

going from what I like and
White Paper to what we have today and.

I.
Want to remind you that you need to find

and.

Competitive opportunities that's
going to be there with your career

that's where you will have success
a man do that successfully leaders.

Chip is a critical part of
having a successful career and

getting the skills to do
that a man who's close to.

Presentations at MIT to add new employees
orientation session at signing line up

with going back to a family and family is
in the Declaration of Independence which

really is one of our senses of
what we do about it compared to

the opportunities in the U.S. because
it says with a creator with certain and

then human rights that among these
are removed liberty and the pursuit of

happiness when something happened this
it says the pursuit of happiness.

So I said well higher in
the world to pursue happiness and.

The first thing I think is
you've got to be honest

if you have missed in the people you're
working for and I miss you don't have any

trust you have it as a leader you
have the trust of your people and.

You have to trust them and
they have to trust you and I missed and

that's where it all starts
you've got to be assertive.

And I have my own definition for
sitting here

I said if a person's aggressive they want
to have a certain way because it's the way

if you're sued if you're really trying
to do what you believe is best for

the organization and you're speaking
up what's best for the organization but

it's not just because it's your thing
that's mean aggressive so be assertive be

positive it was saying a good cause to
a good leader who is negative I mean you

have good women so you can have a booming
when this game is going to get bigger and

harder and when you have a chance
you know you got to be positive and

that set that came with with
you with your company and

with your team that you're moving then
you have people system they're going to

be times when you let them get
me times when it's tough and

I've seen so many people with talent who
don't make it because they don't have

persistence you're going to be persistent
and then you've got to be yourself.

Because you can't do nobody wants and
you've got to embarrass your own talents

and you've got to find that but
those are and exploit their words but

you can't be somebody that
you've got to be yourself so

I missed a setting I say
persistent in yourself.

So that means remember to look out for
your competitive opportunities and

when you find the best Tibetans
to make them your success.

So that's where the same point
there's a point to statements and

they say would you like to have some Q.
and A here so if anybody has any questions

I'd be happy to address them if I can find
the answer I remember people in the front

row to come to retirement to.

I've

thought.

OK Stephen So there's a.

DOCTOR I could I ask you what you
think the direction the cable

industry is going in the near future.

Well look I'm not in the right man so
I didn't give you a.

Sad look at where I think
it's going I think the.

The two big types of competitors
that they've got to look out for and

like I said you've got to
continue to innovate and

if you don't continue to
innovate You're lose.

Whenever there's like Netflix or
whatever that they're going to ask for and

do it for services like
they're in the past the cable

guys have been able to pay them because
they control the network to the home and

it depends on the regulations
it depends on what they do but

they are made to.

Look at for better.

Likes them so the people who like
a Google like who want to have it.

Into the home as well Apple's already
got it in there in your smartphone and

Google sometime if I decide
I'm sure you've got them but

then they still would like to maybe be
the leader on the gateway to the home so

I think those are the two that got
a look at for my personal belief is what

the cable industry needs to do and
I know they're looking at this as look for

additional applications
that you can put in and

I think one of the ones that
this could be the most.

Starts a stickiness a constant people
to keep with you is health care

we're doing something you
said Marcus Right now I'm.

Telling help where you can remember the
magnificent trait of using that to a high

speed network definition.

To control the camera on the other end and
so

the put the nation it cuts down the cost
and it can send the time for clinicians so

I think the places they could start with
pediatrics where people don't like to

take their kids to the doctor anyway and
the like and you can.

Cisco make a little plug here that has
what they call tele health and they

have a system map where you can get the
violence over the system when you're even

have a camera and look at me as to see the
revenue we're going to look at the numbers

and say I think the cable industry is good
if they would get the right things and

have something new in the health care
which is going to be critical because so

we've got to do something about the cost
and we've got it so about the number of

clinicians they're finding relative
to the number of people who need.

Staying.

And thanks for being here.

In the Senate Mitch McConnell.

Six.

It's products.

And so forth.

But you got something.

You know something you talk
about turning up on time or on.

Something about nineteen to me.

What a guy by N.B.C.
You have happened since go.

Some of them is creating these
great companies but thinking about.

To be a branch office to do something for
Smith or to.

Let Mr Christensen because
you can imagine a little bit

of both business and personal.

Thoughts about that.

It has to do it again with
should have equity and

when the C.E.O. in the back.

Say that.

The opportunities you have for
international business have to

be significantly increased because
everything is going international and

when they look at their competition and
look at what someone

like Cisco is willing to pay
that's probably the best.

You can give your shareholders so he has
a son with a number one job of the C.E.O.

is shareholder value you can't write and
say you are giving their shareholders

that value and
I wish it could be another way.

One of the problems is that things
have become so complicated that.

Only being is really expensive now and
as I say it takes five years to

get a new product you spent all that
money I think I had the largest.

Scientific lab that when we switch
from analog to digital television.

And we started in my ninety two and

didn't get my first several
until my TONIGHT he was eight.

And I was worried about my job.

But of course we.

When from sex I mean the three point
one billion really on the digital

television and
the two way digital network I think it's

you're back to being innovators but
at the same time you've got to

figure out how to do the I'm doing and
get the new products.

And.

You know.

So what do you think in your opinion
was that most interesting product or

product line that you worked on and

trying to get me into the most
interesting point in the network.

Well I think maybe it's.

The remember and maybe I missed much of
what he thinks I think maybe it was that

the viewer because this is the first time
you put a hologram have been to a set

you have you know a digital set top and
so what we have to do today to do D.V.R.

We had to put a hard drive in that we had
ever picked processor we had to have a lot

of memory we had to have
an operating system remember.

And then it turned out that
you couldn't use a hard drive

exactly the same as the hard drive
it was in a computer if you were

right where the computer has a fan in it
you can use a fan in the set that because

that good smell is in there attainment
center and you can have a flare and so

that meant it was operating about ten
degrees hotter than it would in the.

In a computer and.

When it gets sent home the head
goes down on the the plane and

balances and you get hits and
you remember when it was to where

you have fifteen percent returns and
I get a call from the city or Time Warner.

And I have to give it a name and
everything like that and

what we're going to do to us to get
through a lot better with the back but

with I mean a lot of
things we had to do but.

I think that was probably the challenging
but also mostly reading because once you

did it and you got the hard
drive there's so many more.

Things you can do then because
essentially you've got a computer.

With your two really high speed
digital network going to it.

You know whether we have a good D.V.R.
and cable box to use before anybody else.

Right yes my question really
sick into this coming arms

someone's job in terms of
maximizing shareholder value.

And you have a system stock prices and
what that means for

manipulation standpoint I'd be curious
as to your reaction to this but

this is your belief that by focusing
on I'm sure have a value or

stock prices that you tend to put your R.
and D. investment into shorter term

projects are going to have more immediate
payback yet you talked about the need

in your industry to plan out at least five
years in terms of your future product of

element and I guess I'm asking you know
how do you balance that where you may have

a markets expecting more
immediate payback versus

the need to invest heavily in products
that will have a very different

if a payback at all how do you
bring that together in terms of.

Of evaluating short term projects
short term payback versus very long

term projects that have some risk
associated with the pipe that well

you didn't look carefully but I think the
thing that you have to do is you really

have to have several types of I
mean you have to have some more and

think that it hits is your existing
products and and takes a cost out so

that you can take the price down and it
was and still get your margins to it and

then you've got to have some great range
so so that really the balance is what you

can do to enhance and improve with taking
cost out because then you can make it

cheaper to the your customer and
things you can do with software to get

new apps and new features and
functions and so you have to her.

I've seen him doing that but
then you've got to have sandwiches or

long range plastics which are going to
be the innovation which will be the real

part of jobs and your and
your business going forward.

So yes.

Yes yes yes definitely I mean they're
going to be with but you have to have some

that are enhancing your core products and
taking the car stamp and

adding new features to these parts and
these are the short term ones and

then you have to have some of that if
you're going to grow the company well one

of the big bet you're going to have in
the future and then you also try to get.

Additional customers you
know as well if you.

Know.

The question.

How did you just dance different
organizational cultures when you change

jobs throughout your career I would adjust
the family going to nation a culture seem

like there was one thing
going to show cultures where.

I tell you a little bit of either
just a major neighborhood nice.

Lesson and the Air Force and

then there's the other things
that you learn when you report.

That of you know you are you do
everything that your security

clearance you do and
that they would never.

Check that passes and

you don't have an affair with OK base
commanders wife this is this is a bunch

of the three things i told me when
I reported the dude who I mean.

Right place and therefore Space Center so
you're more into it just like that but

when you think you have a situation
now and it is a difficult

adjustment to go from and
anyone who's been missing from a small or

medium sized company to
a very big company because.

There's a sort of the group bureaucracy
the big company that has to be one of

the most difficult challenges I think in
any company is that to centralize and

work that they centralize and

to how many battles ways on
the Web You know if you centralise

you're supposed to get efficiency back but
it gets to be one size fits all but

if you've got a business that one size
doesn't fit all it makes it really

tough for
people trying to do that business so.

The real challenge is to the sad
what you can do centralized.

Efficiency and what you have to
have the personal relationships and

the actual customers and the personal
manage that segment of the business

to do centralize.

There's a real challenge I'll
tell you right up thought it's.

Very well thank you Dr Hecker for
speaking with us on a second.

I had a question that can probably be
answered in a lot of different ways and

some of the other questions in your own
comments have touched on this industry

consolidation and even a recommendation
around the cable industry and

how it or the telecom companies
could be looking at expanding into

you know health care space
in this kind of thing and

just in light of kind of the Too Big
to Fail issues that we've seen and

just this ongoing consolidation and this
more globalized world that we're living in

how do you kind of I when I want to even
box you into a particular question but

I just love to hear some of your comments
on kind of balancing the pros in times

when I think of just you know kind of
monolithic monopoly situation and.

Kind of seems a little scary
a red one repository and

when you just take into consideration
you know cyber warfare.

And all of the personal information
being stored and all of these

infrastructure being centralized in
one place I don't know any of your

comments around that stuff would be really
interesting right now it's a challenging

question was several different parts
to it and well when it was things for

instance in the cable industry it was
initially you know thousands of mom and

pop operations and then they eventually
got bought up by the big guys

like that and Time Warner and
Comcast and Cox and so forth and

then the big bets about you
are right now and you know that

I think Comcast is trying to
buy Time Warner and and so and

then you have the best
system where it was split up

you know to the Baby Bells and
then move them back together and so

you discover as and
they tend to you know so.

I.
Think that the two things I think about is

even with that getting to
vote as an eighteen take and.

The many consider going after that
they have to compete with Comcast and

Time Warner and Cox and
he was Asian and so forth China.

So because their market is you can't
have a statement market you've got

to go to try to find new markets to grow
your business you'll get to a point but

Microsoft where you have to run out you
just make time sometimes the case but

you can't find anything
you took away with so so

you're trying to good to new markets with
the big guys so I think that's one thing

even when you know you do that the big
guys have to try to find you markets and

it's still you've got the competition I
think the second thing is you know that

it's time to really get to do
something innovative as far as.

Constantly doing.

Something if you can give something that
might be of service at a better cost

that then that's people who play for
convenience in their play for low cost and

so you have to you have to look at
that how do you get the cost and

then ever since the things you've got to
look innovation What's something entirely

new and been fortunate to have people who.

Primarily in the Senate side have new
things I wish we could find some new

things in the Old World.

As someone that's about to enter the
workplace and graduate from Georgia Tech

what did Vice you do you give on and
if you end up having a I

guess considered a bad boss image isn't
trying to train people under them or

doesn't really want to be a mentor to you
how do you make the best of that situation

well unfortunately I think
the only solution is you

you gotta go somewhere good different boss
you're have to go get a different job or

you have to take a different course or
something because.

I think once that if you.

I don't think you can expect people to
change when you say been doing it for

some time and if they fail if the person
you're working for is doesn't have

the leadership skills and it's not giving
you the opportunity for you to grow is not

showing you this kind of leadership
that you want to emulate then.

My opinion is in every case
I've been that way I would.

Go and find a new boss.

Well I would move the job to look up to
you and I didn't tell you to give me to be

the V.P. or into that side of the letter
before I left the other one and then

I got to ask you to comment on two things
as the last question or the first one.

To have you.

Comment about what you
think about venture time.

Dancing fashions of
the rounds of financing.

Venture we have lots of students who
want to be techno want to introduce

the commission last
night in the past month.

Yet and take some amount of money and
strike out thinking about it and

I don't know how much that's going on but
I think.

I'm going to.

Talk about the time it's
time to forget that and.

Potential entrepreneurs about financing
we were trying to mislead anyone and

tell us that there's this.

Interesting enough that a whipped
them when I was giving a lecture and

lecturing tense course remember he
was I don't say this to students but

that they would have been and
what they want their job when they

graduate from tech when
they get out of tech.

And many of them may be good for a big
company and you want to be consultants or

start their own company and I think
it's great I think we've got to have

people who will work with other companies
and work up the ladder saying we've had

some great examples of people
that your tech but I think that

you're probably going to have to
find an angel to begin with and

then when you've got a product and
maybe it's

a very good sustainable business
model then maybe you can go to

sleep in the and
get this and they say money.

But usually that Chapman can
comment on that for the student.

But.

The way as I've seen it is that
people usually start with planning

someone that they can get a little
start with and maybe even go to the.

Because they were hit with a T D C And
then if they can come up with

a sustainable business plan that they can
sit through it and they're mostly that

then they can get venture capital money I
think we've grown some in this area that

obviously with everything you
said take has been behind and to.

Stimulate.

Will start ups and one of my.

Former colleagues and friends and people
when it's time to declare a state of China

can do a strategist and Baker and
all that scientific lab and so

they've all got out into it and
then very well.

I meant I'd rather win that and
just another sad comment when that

Charlie was at Robinson Humphrey if I
did knew about it would I be where was

that for that side of it when it's
going to go way back when Charlie.

You have been recognized by the state
legislature when he come here and

here corporate entrepreneurship and
without that you have created him I try

to and beyond have my own I wrote
about you they also commented

about the sense of value that you
have created beyond the technological

innovation of five twenty I'm
sure most of the National Times

women sometimes our students.

And to my six crew I did I mean
right now so in the six years we're

fortunate to be able to accumulate
some assets and it has really

two features when it was
given back to places like

the Marcus Autism Center or its duffel
bag foundation action ministries and

to Georgia Tech and whether it was to
working with my children like Mike and

some family business is a U.P.I. story.

And some commercial real estate so
I think that the really.

Important thing is that if you
are successful in doing this that

intersects who I think you have an
obligation to find ways to give back and

you'll find it much more rewarding
than anything you've ever imagined.

I can or.