So please give a warm George that welcome
to our special guest Ms Leslie zen

thank you.

Hi Good afternoon.

My name is Los Liza and I'm the chief
bottle washer at Arden's garden.

I've told my story a number of times but
usually it's in a different venue and

the audience is somewhat different from
y'all recently I've had a few family

members and friends weigh in on
what I should talk about today.

But despite their well meaning suggestions
I'll be telling my story as I lived it and

as I know it and I hope at the end of the
session we will all still love each other.

There are some significant events in
lessons that I've learned on my journey

and they have definitely shaped the person
that I am today the one thing that defines

me the most and changed my life completely
occurred in one nine hundred eighty six

and I'll call it my way didn't work.

So in the summer of one nine hundred
eighty six I found myself in

Blair's Hell New Jersey and a long term
inpatient drug rehab called Alina lodge

now just in case you don't think this
is odd or maybe you believe that I was

destined to be there because I come from a
long line of alcoholics let me share just

a little bit about my background and
clarify that this is not true.

My dad grew up in Israel he was fairly
poor but he was an exceptional athlete and

he ended up playing soccer for
the Israeli national soccer team.

After he emigrated to the US in one nine
hundred fifty seven he played soccer for

the U.S. national soccer team while
he attended undergrad at N.Y.U..

He.
Don to get his master's at Stanford and

it's Ph D. at Princeton he joined Tech
faculty in one nine hundred sixty five and

today there's a state of the art
combustion lab on Tech's campus named in

his honor the band he's
in combustion laboratory.

Likewise my mom was no underachiever
either she skipped for

grades in school and graduated from
college at eighteen she had her first T.V.

show in the early seventy's the new
fit kind of ahead of its time.

She opened her first exercise studio
in one nine hundred seventy one.

And it was one of a kind my mom was
a real trailblazer in so many ways but

especially in the arena of Health and
Wellness she became the stretch coach for

the Atlanta Hawks the Atlanta Falcons and

Georgia Tech football way before
flexibility was a regular part of

professional athletics there was
one montra and our house and

that was be the best.

My parents had high hopes and dreams for
me and they didn't include drug rehab.

I showed promise early on I
excelled in school I skipped second

grade I was also very good athlete I was
the number one gym listen Georgia and

number two in the cell but
despite these early successes my life

slowly spiraled out of control
during high school and college.

Pot now Kohol led me to cocaine and

freebasing and drugs started controlling
me rather than me controlling them

by my junior year in college I had
used all my tuition money to pay for

drugs I would stay up for
three days at a time and I hallucinated on

the third day despite knowing that
what I was seeing wasn't there.

I would spend hours staring out the window
at policemen that were sitting in trees

but there was nothing wrong
I didn't have a problem

I developed an allergy to the coke or
my body dehydrated really badly and

my skin would crack and bleed but
again nothing was wrong.

I ordered white gloves and Neosporin from
C.B.S. and I just want about my business

I lived on the fourth floor of my
building and I never went out I had a dog

if I didn't go out that dog never went out
you can imagine what that apartment was

like I wasn't raised to live like this but
this was the way I was living and

again I still didn't think
that anything was wrong.

So just take a quick step back and
do a self assessment

if you find yourself in drug rehab at
any point in your life pay attention

this is not normal and
you didn't get there by mistake but

if you find yourself in a long
term inpatient drug rehab and

you have never relapsed you need to
pay especially close attention because

this might mean that you're an egomaniac
with a bunch of grandiosity that is

at an all time high and that you believe
that you know more than everyone else and

that idea might just kill you so this is
exactly where I found myself in one nine

hundred eighty six I'm in this treatment
center where the most basic privileges

have been taken away I can't leave the
grounds I don't have a car I can't have

any money I can't use the phone
I don't get to listen to music

read any books or have visitors except for
on Sundays for three hours but

coming from Atlanta that basically
meant that I didn't have any visitors

I could only shower three times a week and
I had to wear a dress to dinner and

all day on Sundays and I still serious.

We thought that my being
there was a mistake.

Luckily the rehab was run by with
an iron fist by an eighty year old woman

named Mrs Delaney Geraldine the Laney.

She was forty years sober and far more
stubborn than I was her initials were God

and she acted as such whether you
believed in God a higher power or

just Good Orderly Direction Mrs D.
had time and

experience on her side and
eventually I got it.

My way didn't work my best thinking had
gotten me there it wasn't my dad or

the counselors or
anybody else it was me and

when I finally realized that my way wasn't
working that I needed to try things

someone else's way that's when my life
started to change for the better and

things began to happen it
didn't happen overnight but

it did happen I followed every
single suggestion that was made no

matter how stupid it seemed and
guess what life got better so

if you're in a situation where you're
beating your head against the wall and

you're trying everything that you
can think of to make things work and

they're just not working out take
a step back and ask someone else for

help no matter how smart you are and
the smarter you are the harder it is

to do this there are always
others with more experience or

expertise to components
in the right direction.

Even today there are times
when my way doesn't work and

the sooner that I realize this the better
because then I can look elsewhere for

guidance and begin to move forward knowing
that my way doesn't always work has turned

a huge weakness into
a monumental strength.

The next part of my story that I want to
talk about is about Find your passion and

I know that a.

People have talked about this and
we've heard it over and over but

I really can't stress how important it
is to find out what you love to do.

Finding your passion can be the difference
between a beloved career and

indentured servitude I don't think for
a moment when I was sitting where you guys

are right now that I knew what
my passion was I had no idea but

I paid attention to what I was feeling and
I made changes when I had new realizations

here's my story of how I found my
passion after graduating from Tet I

got a job at a small marketing company
where I made pretty good money and

I had a lot of opportunity I
learned a lot in that position but

at the end of the year I wasn't happy and
I knew that I needed to do something

different that would involve helping
others and give me more purpose in life

I quit my job and
decided to apply to med school.

I had to beef up my sciences so
I returned a tat and I took the M.

Katz right before applications were
submitted at the same time Arden's garden

was just beginning and my mom needed
a lot of help so whenever I had free time

available way from school I would
help her with the business.

I struggled through med school interviews
because I am uncomfortable with authority

and I detested the process of ingratiating
myself to people in power I realized

that med school would be ten years of
playing the game and I had serious

second thoughts about my ability to thrive
in that environment when I didn't get into

med school I was faced with the choice to
join my mom in her fledgling business or

get a master's degree I would never
use why I reapplied to schools.

For me it was an easy
decision my strength.

Was my interest in health and willingness
to do whatever was necessary to make

the company thrive My weakness
was my fear of authority and

of the inability to thrive in that kind
of environment my passion was promoting

health and helping others which
could be done in either venue so

I chose Arden's garden and
it has made all the difference for

me I needed the freedom of a small
business and I was willing to sacrifice

a guaranteed paycheck twenty years
later I still love what I do and

I'm blessed that I enjoy my work
because it's a huge part of my life so

I urge you to pay attention to what
inspires you what makes you jump out of

bed in the morning also pay attention
to the things that make it easier for

you to sleep at night you're not a winner
if you choose to be an entrepreneur or

a loser if you go into corporate America
the most important thing is just to know

which situation will make you happy.

And you know just on a side note I really
been blessed because both of my parents

have loved what they've what
they did as work and so

it was an unbelievable model to have I see
so many people that hate what they do and

you're going to be working for super long
time so if you can find something that you

can enjoy it really makes work so
much easier to be to participate in.

The third thing that I want to talk about
is kind of a montra at our company and

it's called suit up and
show up no matter what

I say it all the time because it's
something I really believe in and

I really learned it when I was
going through the trials and

tribulations of trying to grow a business.

So Arden's garden began in my mom's
kitchen she had bought an expensive home

juicer and make yourself feel better
she called all her friends and

offered to make them juice.

To help.
Food Store opened up in her

neighborhood and they heard about her and

they asked her to come there and make the
juice and that and they would sell it so

my brother joined my mom to try
to turn this into a business.

He became C.E.O. in one thousand nine
hundred four I joined the team officially

in ninety five and for the next three
years we enjoyed a lot of exciting grow

we opened to retail stores and
a manufacturing plant on how mill I

was thrilled with our progress and
I thought we were the perfect team.

At the end in one nine hundred ninety
eight my brother came to me and

told me that he didn't like working with
me and he didn't want to work with me

anymore and either he was going to go or
I was going to go.

I was devastated I did not see this
coming he was the majority partner so

he really had all the power but
I knew that I wasn't going to go and so

I did whatever I could facilitate the
buyout it was not at all what I wanted.

But I knew if the break up was inevitable
I would be the one staying and I would

figure out the rest later as the buyout
proceeded I became wracked with fear.

I truly believe that I might not be able
to run the company without him I knew

about sales and operations but I had no
idea about systems and manufacturing.

I would wake up every morning
overwhelmed with things I had.

I want to pull the covers up
over my head and just stay and.

The fear was overwhelming but

every single day I got up I put my feet
on the four floor I got dressed and

I went to work and no matter how I
felt I did the next right thing.

Over time and
it took time the business survived and

it eventually thrived and slowly but
surely my terror subsided and

I started to feel at ease and
that's when I learned in.

Realize that I sit up and I show up no
matter what over the years there have been

so many opportunities for me to practice
this principle more than I would like.

But every single time I come out better
and stronger and has never failed.

In two thousand and
twelve Yahoo News called me and

said they wanted to do a video
of my story and really and

truly this video highlights sit up and
show up no matter

what.

We.

Believe.

Me.

Through.

The floor this far from
home with you from.

I don't know if the plan was going
to work but it was taking X..

Having had five years prior I know they

were.

Basically a real.

Garden.

Right.

And.

Three weeks.

Back.

Put it back.

To her.

Experience being a single
mom has made me stronger and

more confident as a business person.

And it's helped me understand.

I don't.

Feel like.

My free.

Forty forty two.

Fire.

Me.

Her her her murder her
groom of the house we were.

Once with.

That video thank

that video got over a million hits
the first day that it came out it caused

our website to crash three times in the
first twenty four hours and we received

over fourteen hundred orders on line and
I would love to say that we were ready for

the onslaught and
we handled it with grace but we did not.

We did however do the best
that we could and we know for

next time when there is a next
time that we'll be ready for

the huge boost in sales it gave us
unparalleled national exposure and

all because I had a juicy story.

You never know when your blunders
might turn into blessings or

your challenges will make you a champion
you just do the best you can use it up and

show up no matter what.

Over the past four years we have
grown significantly two thousand and

twelve to two thousand and

thirteen we doubled our sales and from two
thousand and fourteen to two thousand and

fifteen we doubled our retail stores
we opened six stores last year and

we have our first store outside of
Atlanta I just cringe to say this but

it's in Athens.

It's been a very exciting time for

us we're going to open our fourteenth
store in about two months and

it will be the first time that
we have a drive through window.

So there's a lot of stuff it's a very
exciting time to be in the juice business

and it's very exciting time
to be an entrepreneur.

I have really enjoyed go
all the struggles and all.

The triumph of being an entrepreneur and
doing something that I really feel

passionate about I'm very grateful that
I have the opportunity to come and

speak with you guys and you know
sharing my experience strength and

hope is a benefit for me and I hope it's
been a benefit for you thank you so much.

Q.

We're just going to open up for questions.

I'm wondering name of a book that
you've most gifted people friends and

family and
how they spoke out an impact on your life

I'm sorry say that again the name of
the book that you've gifted friends and

family the most and
how it's had an impact on you.

The name of a book that I've
gifted to friends and family.

You can think of one just a book that
you think would be useful to college

students about to graduate looking for
a career.

So I recently read the book by Tony so
that's the head of

I think that there's a lot of
really good ideas in that book.

I don't agree with all of them but it's an
interesting I think he's very innovative

in the way that he handles business.

You know just just a follow up on that so
do you do you buy into this idea of whole

ocracy No I don't know so you know you
could make he didn't write that it that

came after the book but what I do like
about his book is about the mission and

about where he's very defining of what
his company is trying to accomplish and

I think that that's as far as
creating creating direction and

sort of enthusiasm and
passion in your company.

It was a question over here.

Thank you How do you inspire
passion in your employees

especially with all the success a group
with are discarded throughout the years so

a lot of our employees have mil of us for
a long time and so

they've been part of the growth
because we're not such a huge company

you can have a major effect on our
company by having good ideas and

expressing them I mean anybody can
come up with a recipe we listen and

we try it you can have an influence by
naming juices it's you know there's a lot

of dynamic things that people that work
for us have the opportunity to do.

So we constantly hear when ever we have
a speaker to find your passion if you find

your passion you're going to
succeed in your career so

what route did you go to find
an establish what your passion was so

I paid attention when I did
things about how I felt OK So

when I had that first job it was a good
job it was really fun and because it was

a small company and a lot of opportunity
and I was getting paid well but

at the end of the year I was not proud of
what I was doing so that was the first

clue that I needed to do something that I
felt proud of I didn't know what that was

I thought it was medical school so I went
the route of medical school Believe me my

dad was totally against it you know then
I went into the application process and

I started interviewing at med schools and
I realized how.

I don't want to say this but.

Well nosing you know how much you need to
suck up to people I'm not good at that and

I really it's like fingernails
on a chalkboard and so

I needed to say to myself do I don't
really want to do this for ten years now I

was lucky I had the opportunity to
you know join Arden's garden but

I am a big believer that make yourself
available and good things will happen so

try new things you you will get more and
more information and when the right.

Thing is there you'll know it.

Hey you talked about
a number of kind of make or

break moments in your life in your career
which one would you say is most impactful.

Well definitely me getting sober without
a doubt that was the hardest thing that I

ever did and it has changed me so
completely I use all the things that I

learned in everyday life you know so
that would be number one but

I really highlighted on my brother
leaving because that was the first time

that I was really really terrified and
I thought I couldn't do it and so

when you make up less you when you make it
through you know to the other side then

you get a little bit of confidence and
then the next time something happened

like when I found out I was going to be
a single mom it was pretty devastating but

I made it through the next you know so
every of that had an effect but

you get stronger and stronger.

I I think I know you had a lot of
obstacles throughout your whole career but

how do you maintain your and your teen's
daily motivation for success despite those

setbacks So I mean we we have it's a very

exciting business you know the really cool
thing that I love about our business is

because we have retail stores we have
direct contact with our customers so

there is nothing more inspiring than
seeing people change their lives.

The store is right off my office
I can hear people come in

every single day everyone that works
in our company has to come in and

out of a store so you're automatically
getting the energy there but

kind of a segue on that I'll show you
something really cool that happen.

Just maybe eight weeks
ago I got a call that.

That some rapper had featured are Jews.

I don't even know about this and

so off I went and I miss him play
a little bit but I mean who gets

this.

I

am.

Twenty dollars it's only twenty

dollars.

Yeah.

Yeah yeah yeah yeah.

Yeah.

Yeah.

Yeah

yeah.

OK.
So if I can inspire them.

I got a little god

old.

Well it's kind of hard to follow up.

Come on you can come up with something.

I was just wondering if you could
touch on more when you took over for

your brother the company how you
decided to do that and how you knew.

Part of our garden was really something
that you didn't want to give.

Where you got that courage from.

Us OK So you know you see the glamorous
part of art is Garden right now but

the first three years honestly my brother
and I barely got paid for two years

my mother didn't get paid much we killed
ourselves I mean I put my heart and

soul into that company I sold every
single account that we got so

it was me you know it didn't matter that
my brother was majority and or I couldn't

fathom fathom that I would leave I
couldn't fathom doing it without him

but there was it was not
the chance that I was going to go.

How did I get through it so I think part
of I think it's really important to know

your strengths and what your weaknesses
are so one of my weaknesses is that

I have to have someone right
behind me like back in me

they don't even have to be doing anything
I just have to know they're there and

that makes me really strong so I had
a production manager that I was close to

that I think that he could run it like my
brother no but he was good enough to be

there next to me to help me
make it to the next phase and

then maybe a year year and a half I had
a very close friend who was helping me and

he ended up joining me in the company and
so he was

like he brought everything that I didn't
have so you know you just do it when.

At a time.

So my question is over here.

What do you think is the biggest
struggle being a female and

running your own company obviously
it's very difficult to strike a work

life balance is that your biggest struggle
or are there other difficulties so

now that's my biggest struggle having
kids you now I have four children and

you know I want to be there for
them and so you know when your company

is growing and there's a lot going on
it's very easy I could spend sixty eighty

hours a week at the plant you know so
work life balance with children is

very challenging I actually have never
found being a woman in business to be

a weakness it's been a strength for
me because you get a lot done and

a man's world.

How are you able to be so successful
with gymnastics if you have this

problem with authority and
do you think you.

Just from a coaching perspective but
do you think you gained any skills

there that could translate into you
being successful in your business and

I think definitely being an athlete.

You learn a lot of things and
even like after I got sober I became

a marathon runner and so you know
there's sort of the discipline there but

I think as a kid I didn't have quite
the problem with authority that

I did you know as I got older I mean
I'm definitely a rebel at heart

so.

OK So a lot of people tend to think of
like like these health things are a health

kicks is like trends Yeah so how do you
think moving forward like how do you plan

on keeping our garden as like a staple of
people's life and is that like is that

something that you fear becoming
a trend I don't fear it because

we've been in business for twenty years
and it's always grown so if you make a.

Product that you know works and

I know it works because I drink it on
a regular basis so it's not a trend

it happens to be very hot right now but
if you incorporate fresh juice and

healthy foods into your diet on
a regular basis you will feel better and

so it's based it's solid it's
got a good foundation so

I think they'll be a lot of players
that will flush themselves out I do but

I don't think that it will be us.

High.

So we have always been
committed to the community and

as we grew we we would always support
different initiatives usually

by donating juice we never had a whole
lot of money truthfully to go around but

we were always supporting with product
there are a few initiatives that we

specifically target we always
promote teaching healthy kids so

like the only tours that we give of our
facility are to children we want kids to

learn that you can have something that's
helping and there's no sugar in it

it's a huge initiative for us as a company
and also educating people on health so

there's going to be actually a seminar
sponsored by Kaiser over Emory

that's called food as medicine and we're
one of the major sponsors of that to try

to help people understand that
you know it's not all about.

Pharmaceuticals and all that that it's
really important what we put in our mouths

to help keep us healthy so there's
other things like we support a lot of

Alzheimer's and Parkinson's because in
our family we have a lot of that so

we do our part to try to you know make
to progress the the issues forward.

I was wondering if you could touch on I
just for a little bit I know you mentioned

that you've opened six stores in the past
year that you're about to open your

fourteenth so is wondering with the recent
expansion I wonder if you could touch

on how you keep orders garden consistent
despite whether customer goes into

a Publix where they go into a store
where they're not Lana or Athens and

how do you make sure that your
brand is remains consistent.

So that's a progress that's a work in
progress right now I mean I know that

we manufacture everything in one location
so we know that the consistency in

the product is there what we haven't quite
mastered is whether you go to a store at

Monroe and you order a smoothie how
they're going to charge you for it as

opposed to going because like I told our
managers I can't even might bring somebody

up it's gotten so complex now but it's one
of the things we're trying to systematize

you know our our mission is to
make healthy items affordable and

convenient and so that is a huge part of
what we do everything that we do we're not

trying to make a million dollars We
just want to cover our costs and

say in business but there we have
we've had a huge growth curve and

so right now we are we're trying to do
a little bit better in the training and so

that when you go into an artist's garden
and well one thing I do want to say

is every artist garden has its own
personality and I want it to have its

own personality when you go in a little
five it's different than when you go in to

see any springs you know but I want people
to know that you know when they go there

they're going to get the same quality
product and I know that that will happen

because we're making it all ourselves.

Yeah.

Yeah.

OK.

So you know what the cool thing about
recovery is you can be just like someone

else in your family and you can realize
that it's not the way you want to be and

you can change so I would say that my
innate thing is that in my family I want

them to be the best but I know that
that is not the best thing to do so

I work steadily to be different in my
family than it was growing up for me.

I am not perfect.

So you talked about

showing up no matter what yeah what would
you say is the key to getting up and

showing up even on those days where
you really just want to give up.

You put your feet on the ground.

You stand up you get your pants
you put one leg at a time and

you do the next right thing it's not
an option if you give yourself the option

of pull that cover up over your head then
the next time it's going to be that much

harder to get up and go in you know
every time that I've suited up and

showed up it has built my
confidence in measurably And

now it's not that hard to do it when it's
challenging as it was the first time.

Yeah.

Hi OK I have a question about
the nutrients I've been a juicer

forever my you know I grew up with
a very healthy food oriented mom always

frequenting health food stores and we know
that you know when juice is initially

juice that's going to be your highest
quality most nutrients right there and

then every you know our it's going
to degradation nutrient value so

I guess I'm just curious.

What your take is on that and several days
later drinking it versus that initial

juice so the four things that hurt
juices nutrients are he light air and

electricity the number one being he
a case so when you use a central

centrifugal juicer which is what most
home users are they spin it really fast

it gets really hot it's easy to use and
that those are the juices that you really

ideally need to drink right away when
you use a cold press it's a completely

different process there's no heat that's
ever involved you take a blade and

you basically cut the fruit or
vegetable into mush like apple sauce or

care at lowish and then you have
a hydraulic press with filter bags and

you press it so it's called
a cold press so the nutrient so

the juice is not affected the same way
that it's affected a central focal Jews

obviously there's somewhat of a trade off
you know you want to drink fresh juice but

you don't want to get five pounds of
produce and spend an hour in your kitchen

and you come to Ardennes garden and
you can buy it for three dollars.

Do you would you say that there's
a certain percentage of nutrients

laws do like a day two days three days or
have you ever

looked into the oxidation you know
oxygen coming through the bottle or

being at the top obviously affects some of
the nutrients but I think the trade off is

worth the benefit by a mile Thank you.

Yes Hi So first off I totally buy the fact
that you're not just a working mom but

you're a C.E.O.
mom that really freaking cool.

And so this is going back to first off
kind of to what you commented on before

what is your philosophy on being a working
mom in the fact that like do you

integrate your family
with your business or

is it one of those like we leave the
business at like at the business sort of

things I guess when it's a well
there's my youngest kid right there.

You know my kids are my.

Well look the you cannot separate from
me the business of my family I mean

first of all everyone in my
family drinks the product and

I'm talking the green juices and
now we live the life because that is

that's what I believe in you know it's
what has I mean I had four children at

thirty five forty forty two and forty six
and that was with no medical intervention

OK that is simply from taking care of my
body and drinking a lot of fresh juice so

if that doesn't tell you that you know the
product keeps you healthy it really does

so my my family's definitely a part of
the business they regularly come that I

have to tell you I grew up in my mother's
business and she would say we'll just

stop for a minute and then like five hours
later we would leave and I hated that and

so I try really hard not
to do that with my kids.

And I can hear me OK fine you know
the the story was mindblowing and

thanks a lot for being so damn Frank.

Yeah my question is I just before that
there's one thing we both have in

common something very important happened
to me in one thousand nine hundred six and

I was born bored yeah thanks a lot right.

Again to anyone OK so yeah back to
the question I'm a business student so

yeah I understand Arden gardens
Garden just a funny story so

has had lots of ups and downs and it's in
its time so what sort of impact you did.

During the time of global slowdown
like two thousand and ten.

The Vietnam he was in but
because of the slowdown so

right you do out something out of
the box to really boost your sales

improve profits like how was it for you
you know it's it's very interesting but

our sales went up now maybe they would
have gone up a lot more I don't know or

maybe because the economy was so poor
people wanted to take better care of them.

Selves and it was a lot cheaper to buy
a three dollar juice than a pay for

a surgery I don't know but we really
did not feel the impact of the economy.

Slowing down at our business screw.

Over here every where OK so
I actually say thank you again for

sharing the story I mean I love Arden's
garden and I mean I really don't know to

expect my candid to talk so it's great to
have such an impactful leader at the home

had a few questions though being so
familiar with the actual Just the store

fronts themselves I'm really
ignorant to like the online face and

then even the public so in general with
you opening a new store in Athens I would

you say the breakdown kind in revenue is
from your major accounts versus the stores

for his online like or the stores just for
like a culture development or

how do you see the money flow
in order to garner basically So

prior to us opening six stores
last year it was about half and

half whole say OK so on lines like this.

It's not it's not a huge part of our
business but it it is it is growing and it

has a lot of potential but truthfully our
focus is way more on our retail stores and

our wholesale accounts mostly retail my
heart lies in retail because we don't have

to process those juices I didn't even
touch on the old wall incident but

there was an outbreak in nineteen
ninety six with the old Wawa and

it changed the entire fresh juice industry
it didn't matter that I would wallow was

criminally indicted and they got a one
point five million dollar fine for

negligence they managed to spin the
outbreak making in an industry problem as

opposed to a company problem and so
in two thousand and two the F.D.A.

mandated that if you wholesale your
product you have to process it so

we process at the very minimum
that the government allows most.

People process at the maximum because
you get a lot longer shelf life OK.

So back to your question after the six
retail stores retail far dominates

wholesale at this point so that's probably
going to be the avenue that we grow

we focus on more Thank you.

I've got two questions OK all
the stores you have right now are they.

On your own or
any franchises they're all company and

any plans on franchisee I
guess the second question.

The second question I have is that do you
truly believe that following the passion

is definitely and
always going to bring success.

If you find it yes is that possible
depends how you define success but

I think it's paramount I think it's
paramount to happiness because work is

become such a huge part of your
life no matter what you do yeah

I think it's super important.

I was wondering if you could
talk a little bit about

how you sourced through things like
manufacturing distribution packaging

kind of what that process
was like finding.

OK So sourcing are you talking about for
like raw products like fruit and

vegetables or I guess mainly sourcing
your produce that you're using for

the juices and then how you're
distributing them and how you found.

OK that was doing it the packaging OK So
when you talk about packaging remember

that guy I said that came in
about two years after my brother

that's him I don't do
anything with packaging.

And I don't really do a lot with
purchasing any more but we so

there's a saying that I say all the time
it's on one of these slides but is that

the universe takes care of everything
I really really believe in that.

And I do the right thing because it's
the right thing because if you don't it's

going to come back and buy chin the butt
so most of our suppliers have been

supplying us for years we have very
very strong relationships with the raw

the good people the oranges the carrots
those types of people that the frozen for

its packaging and
system is a new equipment that is Victor

that is not me.

Thank you again for
the wonderfully honest talk I want to know

how do you guys seek to
distinguish your products in.

You know in a field where there
are nationwide players and

also you know many families with
their own juicers as well and

then I guess on a related question
know what is your favorite juice or

cleanse that you guys make
one of my favorite G.'s S.

like saying what's my favorite kid.

My favorite is at the moment
it's ph solution and

it is spinach kale spit
celery cucumber lemon and

water it's really really good.

All right wait what was the first
question how do you think this is or

something about your products that stiff
OK so how do we the other cells so

we don't do any marketing we have this
conversation in the mean great before but

so price you know you look at
what other people are charging so

there's a big difference in price
the other thing is if you read our label

you'll know every ingredient OK if it
says on Apple Apple gender's the name

the ingredients will be
pineapples apples and ginger.

You know there's no so you know like
when you come into one of our stores

we purposely have our counters low
we want you to see what's going into

the product you know we put in whole
fruit in the smoothies no ice we want.

I know that you come into a different
smoothie place the counters are up here

because they don't want you to see what
they're blending in so we are HUGE about

transparency we really want people
to know what they're getting.

Yes.

Hi honey yeah.

Well someone like myself I have never
really purchased our garden before

because I have a lot of allergies to raw.

But after hearing your story I would love
to be more supportive of a company like

yours because it's very passionate and
I was loved is everything that's behind it

and what ways would you say someone like
myself who consume your product could help

or contribute to it in some way so
for a lot of people when they

drink when they take a food in juice form
that they normally might not be able to

handle especially like citrus they have
a very different reaction because juice

is absorbed to your abdominal wall right
into your blood supply so you might be

surprised that you may not have
the reaction that that you're expecting.

But I would urge you to try it I
really have known very very very very

few people that have had bad reactions
to fresh juice especially Green

says.

OK.

You mentioned that art is going to really
market March what is the reasoning behind

that one the beginning it was no money.

Really you know what I said earlier that
you should like pay attention to what

helps you sleep at night like for me I
hate to I don't like to people money you

know so we never taken alone except to buy
that one building and we're debt free so

that's the way it started
because we were able to grow and

we had like this grassroots
campaign it never really economy

came like our culture so
you know if it's not broken don't fix it.

Leslie I wanted to say that that
your juice is the only way we

can get our two year old to eat spinach.

Apple mango and some spinach it's with so
thank you very much and thank you for

coming to attack absolutely thank.