Title:
Trademark Basics: What Every Small Business Should Know Now, Not Later
Trademark Basics: What Every Small Business Should Know Now, Not Later
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Author(s)
Morris, Craig
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Abstract
This session is led by Mr. Craig Morris, Managing Attorney for Trademark Educational Outreach. He will discuss the following topics:
•How trademarks, copyrights, patents, domain names, and business name registrations all differ.
•Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
•The importance of doing a complete search and whether an attorney should be used.
•What if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter?
•Information on applying to seek federal registration and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
•What happens after registration?
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Date Issued
2017-03-30
Extent
75:26 minutes
Resource Type
Moving Image
Resource Subtype
Lecture