Title:
Auditory notification of customer actions in a virtual retail environment: Sound design, awareness and attention

dc.contributor.author Falkenberg, Kjetil
dc.contributor.author Frid, Emma
dc.contributor.author Eriksson, Martin Ljungdahl
dc.contributor.author Otterbring, Tobias
dc.contributor.author Daunfeldt, Sven-Olov
dc.contributor.corporatename International Community for Auditory Display
dc.date.accessioned 2022-03-21T16:18:31Z
dc.date.available 2022-03-21T16:18:31Z
dc.date.issued 2021-06
dc.description Presented at the 26th International Conference on Auditory Display (ICAD 2021) 25-28 June 2021, Virtual conference.
dc.description Presented at the 26th International Conference on Auditory Display (ICAD 2021) 25-28 June 2021, Virtual conference.
dc.description.abstract In this paper, we introduce sonification as a less intrusive method for preventing shoplifting. Music and audible alerts are common in retail, and auditory monitoring of a store can aid clerks and reduce losses. Despite these potential advantages, sonification of interaction with goods in retail is an undeveloped field. We conducted an experiment focusing on peripheral auditory notifications in a virtual retail environment, evaluating aspects such as awareness and attention, sound design and noticeability, and localization of event sounds. Results highlighted behavioral differences depending on whether users were informed about the presence of auditory notification sounds or not. The alerts did not cause distraction or annoyance and we suggest that the findings give a promising starting point for future studies and investigations focused on improving the auditory environments in retail.
dc.identifier.doi https://doi.org/10.21785/icad2021.002
dc.identifier.uri http://hdl.handle.net/1853/66330
dc.publisher Georgia Institute of Technology
dc.publisher Georgia Institute of Technology
dc.publisher.original International Community on Auditory Display
dc.publisher.original International Community for Auditory Display (ICAD)
dc.relation.ispartofseries International Conference on Auditory Display (ICAD)
dc.rights Licensed under Creative Commons Attribution Non-Commercial 4.0 International License.
dc.rights.uri http://creativecommons.org/licenses/by-nc/4.0/
dc.subject Auditory display
dc.title Auditory notification of customer actions in a virtual retail environment: Sound design, awareness and attention
dc.type Text
dc.type.genre Proceedings
dspace.entity.type Publication
local.contributor.corporatename Sonification Lab
local.relation.ispartofseries International Conference on Auditory Display (ICAD)
relation.isOrgUnitOfPublication 2727c3e6-abb7-4df0-877f-9f218987b22a
relation.isSeriesOfPublication 6cb90d00-3311-4767-954d-415c9341a358
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