Cooper Lighting: Sales Forecasting

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cooperlighting.mp4 (53.69 MB)
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Author(s)
Gegenheimer, Melissa
Hilterbrandt, Tessa
Kohler, Russell
Nelson, Matthew
Robbins, Stephanie
Sheffield, Matthew
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Undergraduate Scholarship
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http://hdl.handle.net/1853/28813
Abstract
In 2008 Cooper Lighting experienced a 28% sales forecasting error in one of their largest brands. The fact that Cooper Lighting has no reliable sales forecasting method has proved to be problematic in various areas of their business. To address this problem, sales forecasting models were developed using internal company data and economic factors. These models were compiled into a user friendly software package.
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Date
2009-04-29
Extent
17:45 minutes
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Poster
Presentation
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