Behavioral and theoretical considerations of physical internet adoption
Author(s)
Pournader, Mehrdokht
Thompson, Russell G.
Foliente, Greg
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Abstract
Physical internet (PI) is an ambitious project spanning across firms, supply chains and countries to make a consolidated and interconnected network of logistics for handling goods. Alliance for Logistics Innovation through Collaboration in Europe (ALICE) proposes five areas of development as the roadmap for PI which include technical/operational aspects of PI (i.e., “From Logistics Nodes to PI Nodes”, “From Logistics Networks to Physical Internet Networks”, and “Developing the System of Logistics Networks towards the Physical Internet”) as well as human aspects of PI (i.e., “Access and Adoption” and “Governance”). While most scientific literature on PI has been primarily focused on the technical/operational aspects of PI, very few studies have so far looked into the human aspects of PI. Issues such as trust in PI networks or simply adoption and acceptance of PI require an understanding of human behavior on individual and firm/socials levels, to say the least.
To this end we have investigated a number of major behavioral and technology-adoption theories to explore some future topics for research in the PI domain with respect to “Access and Adoption” and “Governance”. The theoretical frameworks investigated in this manuscript are on individual level (e.g., Theory of Reasoned Action and Technology Acceptance Model) and firm/social level (e.g., Technology-Organization-Environment Theory and Diffusion of Innovation Theory) with each having novel propositions for future research in PI in better understanding of access and adoption of PI by individuals and across supply networks. Following our discussions of these theories, we highlight a few major topics for future research and their implications to contribute to the PI roadmap.
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Date
2023-06
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