Revenue Management and the Analytics Explosion: Perspectives from Industry Experts

Ferguson, Mark E.; Garrow, Laurie A.

Title:

Revenue Management and the Analytics Explosion: Perspectives from Industry Experts

dc.contributor.author	Ferguson, Mark E.
dc.contributor.author	Garrow, Laurie A.
dc.date.accessioned	2008-02-24T22:14:36Z
dc.date.available	2008-02-24T22:14:36Z
dc.date.issued	2008-01-11
dc.description.abstract	On October 2-3, 2007, the third annual Revenue Management and Price Optimization conference was held at the Georgia Institute of Technology. The conference explored how multiple factors, including fragmentation of customer markets, transparency in markets, and globalization have spurred a transformation from intuition-based to analytical-based decision making across many industries. Panelists included representatives from industries spanning airline, hotel, gaming, grocery, jewelry, package delivery, consumer goods, manufacturing, and consulting. This paper summarizes key discussions that emerged from the conference and highlights success stories portrayed in keynote addresses given by James Whitehurst, former chief operating office of Delta Air Lines; Rick Campana, Vice President of Corporate Marketing of the United Parcel Service; and, Chuck Neville, Executive Director of Finance of General Motors Service and Parts Operations.	en_US
dc.identifier.uri	http://hdl.handle.net/1853/20074
dc.language.iso	en_US	en_US
dc.publisher	Georgia Institute of Technology	en_US
dc.subject	Pricing	en_US
dc.subject	Revenue management	en_US
dc.title	Revenue Management and the Analytics Explosion: Perspectives from Industry Experts	en_US
dc.type	Text
dc.type.genre	Working Paper
dspace.entity.type	Publication
local.contributor.author	Garrow, Laurie A.
local.contributor.corporatename	Scheller College of Business
relation.isAuthorOfPublication	dc43ce4c-52b5-4b0a-b83b-53cd94c345ff
relation.isOrgUnitOfPublication	a2f83831-ae41-4d65-82ff-c8bf95db4ffb