Title:
Three essays on the role of information structures on new product development strategies

dc.contributor.advisor Kavadias, Stylianos
dc.contributor.advisor Toktay, L. Beril
dc.contributor.author Oraiopoulos, Nektarios en_US
dc.contributor.committeeMember Ferguson, Mark
dc.contributor.committeeMember Gaimon, Cheryl
dc.contributor.committeeMember Saleh, Joseph
dc.contributor.department Management en_US
dc.date.accessioned 2009-08-26T17:46:46Z
dc.date.available 2009-08-26T17:46:46Z
dc.date.issued 2009-06-12 en_US
dc.description.abstract The new product development (NPD) process has been long conceptualized as an intense information processing task, yet several questions about the role of information in shaping NPD decisions remain open. For instance, the persistent representation of NPD decisions as a single decision-maker outcome in existing theory; it limits our understanding of decisions that involve multiple and heterogeneous organizational stakeholders, and it appears distant from the managerial realities. This dissertation focuses on managerial decisions where information acquisition, ownership and interpretation exhibit heterogeneity. The first essay (Chapter 2) examines the role of informational asymmetries that competing firms face when investing in R&D. The second essay (Chapter 3) reveals the detrimental effects of interpretive diversity (i.e., different people may interpret differently the same information) on project termination decisions. The third essay (Chapter 4) examines how consumers' information regarding future market conditions can affect a firm's strategy on striking a balance between its primary and secondary markets. en_US
dc.description.degree Ph.D. en_US
dc.identifier.uri http://hdl.handle.net/1853/29670
dc.publisher Georgia Institute of Technology en_US
dc.subject Project management en_US
dc.subject R&D search en_US
dc.subject New product development en_US
dc.subject.lcsh New products
dc.subject.lcsh Decision making
dc.title Three essays on the role of information structures on new product development strategies en_US
dc.type Text
dc.type.genre Dissertation
dspace.entity.type Publication
local.contributor.corporatename Scheller College of Business
relation.isOrgUnitOfPublication a2f83831-ae41-4d65-82ff-c8bf95db4ffb
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