Title:
The Cultural Context of Web Genres: Content vs. Style

dc.contributor.author Badre, Albert N.
dc.contributor.author Laskowski, Sharon
dc.date.accessioned 2004-09-30T19:09:08Z
dc.date.available 2004-09-30T19:09:08Z
dc.date.issued 2001
dc.description.abstract The question we raise here is whether what is culturally established for a given genre in the brick and mortar world applies equally on the World Wide Web. Can we effectively use the styles of one genre to design the site of another genre? Are we wedded to the culturally established attributes of the real world when designing for the Web? We compared users' performance and preference for shopping-vs.-news-styled sites. We found that on the whole users liked the "shopping" layout better than the news layout, even when viewing news content. This was especially surprising in light of the fact that our users had so much more experience with news sites over shopping sites. This perhaps shows how popluar the shopping style is in our culture. People chose News as Shopping as their favorite site, even though it was difficult to use. People who preferred News as Shopping did better on both News as Shopping and News as News that those who preferred News as News. This suggests a potential relationship between performance on the World Wide Web and preference for the shopping style. en
dc.format.extent 136941 bytes
dc.format.extent 136941 bytes
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.identifier.uri http://hdl.handle.net/1853/3275
dc.language.iso en_US
dc.publisher Georgia Institute of Technology en
dc.relation.ispartofseries GVU Technical Report;GIT-GVU-01-01
dc.subject Web Usability en
dc.subject Web Genres en
dc.subject Culture en
dc.subject News en
dc.subject Shopping en
dc.title The Cultural Context of Web Genres: Content vs. Style en
dc.type Text
dc.type.genre Technical Report
dspace.entity.type Publication
local.contributor.corporatename GVU Center
local.relation.ispartofseries GVU Technical Report Series
relation.isOrgUnitOfPublication d5666874-cf8d-45f6-8017-3781c955500f
relation.isSeriesOfPublication a13d1649-8f8b-4a59-9dec-d602fa26bc32
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