Title:
Customers / Users / Payers

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freet.mp4 (390.14 MB)
freet_videostream.html (985 B)
Transcription.txt (39.39 KB)
Author(s)
Freet, Paul
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Permanent Link
http://hdl.handle.net/1853/54513
Abstract
Who's the customer? User? Payer? How are they different? Why do they buy? How can you reach them? How is a business customer different from a consumer? What's a multi-sided market? What's segmentation? What's an archetype?
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Date Issued
2016-01-27
Extent
48:30 minutes
Resource Type
Moving Image
Resource Subtype
Lecture
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