Customers / Users / Payers
Author(s)
Freet, Paul
Advisor(s)
Editor(s)
Collections
Supplementary to:
Permanent Link
Abstract
Who's the customer? User? Payer? How are they different? Why do they buy? How can you reach them? How is a business customer different from a consumer? What's a multi-sided market? What's segmentation? What's an archetype?
Sponsor
Date
2016-01-27
Extent
48:30 minutes
Resource Type
Moving Image
Resource Subtype
Lecture