A Survey to Model Demand for an Air Taxi Airport Shuttle
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Leonard, Caroline Elizabeth
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Abstract
In this paper, I present details of a survey designed to estimate air travelers’ willingness to pay for electric vertical take-off and landing (eVTOL) flights in urban areas in the United States for the purpose of traveling from home to a commercial airport. The survey will be administered in January 2021 and responses will be obtained from 2,800 individuals who had taken at least two roundtrips by air in 2019 (before the COVID-19 pandemic), who had annual household incomes of at least $75K, and who resided in the Atlanta, Boston, Chicago, Dallas-Ft. Worth, New York City, San Francisco Bay Area, or Los Angeles Combined Statistical Areas (CSAs). A stratified sample will be used to ensure a minimum number of responses for different household income brackets, pre-COVID air travel frequencies, and trip purposes (reimbursed business trips and self-paid leisure trips).
Respondents will answer questions related to their opinions about travel and air travel, their current travel behavior, their most recent air trip, and their opinions about self-driving cars and air taxis. Respondents will then answer a series of trade-off questions. For these questions, respondents are presented with scenarios in which they must choose between three travel mode options for a hypothetical airport trip based on characteristics like cost and travel time. The survey concludes with questions related to the respondent’s lifestyle and attitudes, his or her use of technology, and his or her socio-economic characteristics.
This thesis complements the other contributions I have made during my master’s degree program and serves as the only known survey instrument used to study demand for an air taxi airport shuttle service.
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2020-12-06
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