To Sell is Human
Author(s)
Pink, Daniel H.
Advisor(s)
Editor(s)
Collections
Supplementary to:
Permanent Link
Abstract
Daniel H. Pink is the author of several provocative, bestselling books about the changing world of work.His latest is To Sell is Human: The Surprising Truth About Moving Others, which offers a fresh look at the art and science of sales. Using a mix of social science, survey research, and rich stories, the book shows that white-collar workers now spend an enormous portion of their time persuading, influencing, and moving others. Then it reveals the 3 personal qualities and 3 specific skills necessary for doing it better.
Sponsor
Date
2013-02-14
Extent
60:59 minutes
Resource Type
Moving Image
Resource Subtype
Lecture