Evaluating the Costs and Benefits of Implementing a MARTA Youth Fare

dc.contributor.advisor Mokhtarian, Patricia L.
dc.contributor.author Todd, Kara Grace
dc.contributor.committeeMember Ross, Catherine L
dc.contributor.committeeMember Watkins, Kari E
dc.contributor.committeeMember Circella, Giovanni
dc.contributor.department City and Regional Planning/Civil & Environmental Engineering (Dual Degree)
dc.date.accessioned 2021-01-11T17:14:47Z
dc.date.available 2021-01-11T17:14:47Z
dc.date.created 2020-12
dc.date.issued 2020-12-10
dc.date.submitted December 2020
dc.date.updated 2021-01-11T17:14:47Z
dc.description.abstract Unlike many transit systems in the United States, the Metropolitan Atlanta Rapid Transit Authority (MARTA) does not offer a discounted youth fare. Such a fare policy creates a financial disincentive to choosing transit for many families traveling with children or youth traveling independently. Instead, most parents chauffeur their children by car, adding to the well-known traffic congestion in the Atlanta region. Encouraging the use of more sustainable travel modes, including public transit, has benefits for the physical health of travelers as well as the economic and environmental well-being of the region. The purpose of this research is to evaluate the costs and benefits, financial and otherwise, that might result if MARTA were to offer a reduced or even free youth fare. Using data from the 2011 Regional Household Travel Survey conducted by the Atlanta Regional Commission, a multinomial logit model of youth mode choice for non-school trips is developed. Various youth fare policies are then tested, including reduced and free fares for all youth as well as reduced and free fares available to only low-income youth, to estimate their potential to attract additional young riders. The policies are evaluated based on their estimated impacts on ridership and farebox revenue, as well as the socioeconomic characteristics of the individuals predicted to choose public transit in each scenario. Although offering a discounted youth fare may not be profitable to MARTA in the short-term, the positive impacts it could have on the community as a whole could outweigh the financial costs, making it worth further consideration by city and regional officials.
dc.description.degree M.S.
dc.format.mimetype application/pdf
dc.identifier.uri http://hdl.handle.net/1853/64221
dc.language.iso en_US
dc.publisher Georgia Institute of Technology
dc.subject fare policy
dc.subject multinomial logit
dc.subject youth travel
dc.subject transit
dc.title Evaluating the Costs and Benefits of Implementing a MARTA Youth Fare
dc.type Text
dc.type.genre Thesis
dspace.entity.type Publication
local.contributor.advisor Mokhtarian, Patricia L.
local.contributor.corporatename College of Design
local.contributor.corporatename School of City and Regional Planning
local.contributor.corporatename School of Civil and Environmental Engineering
local.contributor.corporatename College of Engineering
local.relation.ispartofseries City and Regional Planning Graduate Program
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thesis.degree.level Masters
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