Consumers' perspective on automized circular packaging for e-grocery deliveries
Author(s)
Pfoser, Sarah
Brandner, Manuela
Achatz, Alexander
Schauer, Oliver
Ponweiser, Wolfgang
Prandtstetter, Matthias
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Abstract
In recent years, the continuous rise in packaging waste has been primarily attributed to the growing popularity of e-commerce. Currently hardly any reusable or circular packaging schemes have been implemented in Austrian e-commerce operations. The reason is mostly because there is no cost-effective way to realize reusable packaging as handling are critical to the profitability of the packaging scheme. To address this circumstance and potentially promote the further implementation of circular packaging, the aim of this Paper is to present a new circular packaging technology which is based on automized and modular packaging units. For the success of such a new packaging technology, consumers have a critical influence. Therefore, a survey is conducted to evaluate consumers’ perceptions on circular packaging for e-grocery deliveries. The delivery of deep-frozen bakery products will be taken as a use case to study the acceptance of circular packaging. Consumers are aware of the sustainability problems bound up with packaging waste. Consumers attach a very high importance to sustainable packaging. However, the survey results also show that consumers are rather convenient. They appreciate personal delivery service and only a small number of survey participants are open to using new delivery concepts.
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Date
2023-06
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Text
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Paper