Why 'Good Ideas' Are 'Bad Advice'
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Schrage, Michael
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Abstract
Why 'Good Ideas' Are 'Bad Advice; an idiosyncratic look at the economics of technical
expertise and influence, drawing upon the speaker's experiences as an MIT
research fellow, executive education lecturer and corporate adviser, this talk explore the
behavioral pathologies of providing technical consulting to innovative organizations. The goal
of the talk is to share painful - but useful - economic insights into why 'good ideas' usually
aren't and how serious consultants revisit both their clients' 'measures of effectiveness' and
their own. Attendees may expect to come away with helpful heuristics for avoiding foolish
traps as well as credibly exerting expertise-based influence. In addition, the talk will identify
simple - but all-too-frequently unasked -questions essential to managing 'engagement risk.'
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Date
2012-03-07
Extent
49:03 minutes
Resource Type
Moving Image
Resource Subtype
Lecture