Let’s Start From the Very Beginning: How to Market a New Library Service
Author(s)
Thompson, Hilary H.
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Abstract
Using the 2014 launch of UBorrow at the UMD Libraries as an example, this presentation will cover how to plan, execute, and evaluate a marketing campaign for a new library service. Discover the benefits of planning ahead, utilizing partners, setting specific goals, conducting ongoing assessment, and more!
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Date
2014-11
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Text
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Proceedings