So thank you very much for
the introduction and thank you for

having me I'm absolutely excited
to be here and to see the second

reporter conference actually
happening because it's so

important what's going on here and I'm
really grateful and happy to be here and

to share a little bit from our perspective
a few work because so much is changing and

in the broadcast industry
I think we we see changes.

Yeah changes have been there all
the time but this time the pace is quite

different and for big institutions
the pace is a challenge and

the needs of a vibrant research
community to keep up with this pace and

yeah that's good to see
this actually happening and

I was thinking you know just to
illustrate this pace a little bit and

look at the B.B.C. Internet offer
if you look at this number so

in one thousand nine hundred four there
were about thousand website of the B.B.C.

networking Clapp that's where this comes
from was one of the first thousand and

about two thousand members and seven
hundred fifty thousand hits per week so

that changed quite drastically
when we look at the numbers for.

The Olympics for example so
in two thousand and

twelve the year of the London
opulent Olympics we had

one hundred six million requests for
video just across the B.B.C.

online portal and we had sort of seven
million rows of access to the sport B.B.C.

Sport of on the Web during the games so

this gives an indication
of the pace of change and

that is also one of the reasons looking
at those numbers why the B.B.C.

are actually Sterling into an organisation
which Mabel put internet first going

forward at least this is a perspective
really from R. and D. have to this and

to start with I would like to
let my colleague Alex Rock live

if you a little bit of
perspective on what we are doing

to actually make this happen.

In the twenty first century we live in
a truly interconnected world with Internet

protocol at its heart and this world has
emerged it's impacting on everything

including broadcast Internet protocol or
as it's commonly known IP is

now at the center of discussions about the
future of broadcast the potential impact

on how audiences interact with content
will be revolutionary and eyepiece it's at

the heart of it four years ago motivated
by the question what does broadcasting

mean in the Internet age B.B.C. research
in development began building a new

broadcasting system with IP at the core
of content production today I'm

standing in the IP studio gallery which
we've built to enable the new broadcasting

system we treat production as a set of
objects of content which we can adapt

to fit any environment we can deliver
these objects along with a recipe for

assembling them over the Internet
tailored to our audiences requirements.

And we can scale this for
millions of users.

Like the studio is Operation flexible and
efficient allowing a gallery to be set up

wherever it's most convenient for
the production.

But it's not just the production that
is affected by this new broadcasting

environment our audiences
will also benefit.

And I think this is one of the key
elements really it's for us of course it's

all about the audience and what we can
deliver them as a new form of content.

Experiences for them so this is the heart
of all this kind of discussions

of course there's a lot of technology
change going on underneath and so on but

it's all driven by actually
proposition for your audience and

that will be one main area which are like
to share what we have done so far but

if you to show you how important
actually the audio work really is for

us because ultimately it might be that
the rep rose up will be the telly or

the radio of the future or it may already
S. So therefore it's absolutely important

but before we go there I want to give
a little bit more perspective on what

Alex set about the thing called IP studio.

And the basic idea behind this really is
that we get rid of all these specific

infrastructure because you can imagine
as a broadcaster we have you know a very

specific set up and a lot of specific
hardware software cabling and so on and

that makes us very inflexible or very slow
in adopting the trying out new things and

so on and also there's a big cost
factor involved in this as well so

the first thing you could think of is
bring this all to a network based world.

To the point where you
get the microphone and

have the network connect at
the end of the microphone and.

Camera and go directly into the net.

So this is very beneficial in terms
of infrastructure costs maybe

simplifies things to a certain degree
on the other side and that is you

know to be honest that is hope happening
in the industry in the moment anyway there

are a lot of efforts going in this
direction replacing the infrastructure but

there's a key point here where we may have
a slightly different perspective than

what you already can buy off the shelf and
that is what can you

actually do if you get
rid of the concept of.

The traditional broadcasting
infrastructure of centralized routing

systems of this kind of things what can
you do if you think about a broadcast

planned as a network and
I think this is this is the key aspect for

us and this is again where we
can unlock new experience for

the audience using this new technology and
the most important thing for

us here is the concept of object
based broadcasting object based or

you so as Alex said The idea is that

if you're in a network you can
have few assets and your single

elements of the content floating around
in the network together with the recipe

of the metadata which disquiet how you
put them together into a program and

that unlocks a massive potential for a new
experience for the audience of course you

can still produce a kind of single linear
output and I'm not saying that this will

go away in the near future we still will
have live television radio and T.V. B.

and B. and so on and so forth but
the integration will happen elsewhere

the integration will happen in the browser
I guess and what we could do there is

we can make the content much more
dynamic much more responsive and

what I mean by this is
really taking into account.

It's the Listener we asked rather our
audience what are they doing what they're

using to consume our content what are
their interests what is and why amend in

this particular moment and how can we
make the best possible experience for

them in this particular moment and
how can we adapt the content that it

stays the best possible experience if they
move elsewhere if they change a device or

if you just turn the screen upside down.

So this is.

What is behind responsive
ordinary continuity for

examples of this to illustrate it a little
bit the other route which possibly is that

we give our audience a possibility to
explore the content in a different way so

other than just consuming what is
there what has been produced for

them give them the opportunity to let
their kind of interest their career

city guide them through the offer for
them and

let them explore give them
interactive features and maybe also

let them become co-create to us by taking
their content their production into

the process as well so this is what we
see under object based broadcasting and

now I want to dive a little bit into this
and give few examples we have to earn and

that is mainly really to encourage and to
show because all of these example I will

demonstrate running in a retro and
I think this is the key thing here.

And the very first one maybe some
of you have been in the process or

in this kind of research community
since the times of MPEG four and

they may will get this kind of
thing of the better PRESENTER So

what this is is a demonstrator for

object based broadcasting as we did it and
this is a website and

the reps I have the weather forecast but
of course every single element of this

forecast is delivered independently so
we have the presenter.

With the green screen the king is
done in the process and then B.

of course can change the presenter for
example to sign language for center.

Depending on the preference on
the needs of all audience or

we can introduce subtitles on top of it or
we can modify the background image for

that it's you know the area of
interest comes in there and

imagine this running on
your mobile phone and

there's no need to you know the radio and
have a radio just as

if somebody turns a mobile phone from this
perspective from that perspective you can

adopt the whole content that it still
fits and gives you a great experience and

this is maybe also one of
the key driving forces for for

our effort here and that is
accessibility so make stuff available

to all of all the audience to
the best in the best possible way so

that they all can really get
the best possible experience and

another simple example a similar alliance
and all your own your example in this case

something we did a while back
is a football broadcast.

And this was delivered on a website
with a couple of screens streams and

the idea essentially is that you give
the audience the choice of the crowd so

they can move this with your
microphone there to the home or

the eighth fence depending on what
they like who they want to be with and

then more importantly they can change the
level of the background the foreground and

this thing was highly successful so

we tried it with about three
to four thousand listeners and

we got extreme positive response and
we could also see that people really were

engaging with this website as we were
tracking what they were doing there and

interestingly regarding
the balance between foreground and

background about one third was
really happy with our broadcast mix.

So the kind of the neutral position which
is good news but about one third put it

all the way up to you know more
commentary and another thought about

put it all the way down to have less
come into it which is a bit interesting

we weren't expecting quite that but
you know this is what our audience like so

we're not giving them the opportunity
to adjust things as they want and

of course you can also this is
still quite techie would say so

you may just have a setting in the future
where you say OK I want to have

an increased speed intelligibility and
this is just happening in the background

for every piece of content which is
coming to your device you know no

need to bother with any slight of thought
and you broadcast of things like this so

it's really and that is there's
an interesting aspect it's really

understanding what the audience like and
how far you would would go with this and

if you go one step further and
introduce interaction.

Then again you can apply the different
thinking to developments

in the industry as they
happen in the moment and

interaction here a man it not
necessarily has to go all the way

to game like experience was to promote
casting we're still telling stories and

creating stories so there is an area in
between where interaction is there but

it's maybe not a game what we have so
an example for

this is a thing called
when you explore and

the concept behind this is that
we have all these wonderful.

Video streams becoming available now and

now you can think OK everybody
should go and buy and

you tell you get the more pixels at home
so this is one perspective of things and

having a network based system may be
helpful to do with scale ability but

you can think about this also a little bit
different you can think about this and

imagine people still
have normal resolution or

consuming content over the top
let all the mobile device.

So what can you do with this kind of
fire it is a high resolution picture

what you can do is we can give the
audience the possibility to navigate in

this picture and if you do this in
this kind of stadium setting here for

example then you can also explain what
is going on where in the stadium so

you can have some overlays telling
you what is happening where

present you maybe also has some results
for this specific And this all works with

audio as well of course on top of it so
what actually is happening in this example

is if you zoom into the tracks then you
get the commentary for the trek and you

get to see what is actually going on there
and get to hear what's going on there and

if you zoom into the long jump then you
get this perspective for you zoom out and

you get just the stadium atmosphere and it
gives you an idea how that actually works

in a let it stay in the I'm
doing the games for example.

We also try this for
other forms of content so

what we did is we used didn't see it
a setting where we had to trekked

actors on the stage so we could have
this virtual cameras following.

The different actors and

also we will try this in a in
a more musical setting as well so

this is an idea how interaction can
look like without playing a game

of the stories we want to tell.

So this was all kind of playing
around with the different streams or

kind of a layer of thinking or playing
around with the resolution which is

available but
if you truly think object based.

You can go even one step further because
you can start to take the time dimension

apart and that might lead to even for
the new experience for the audience and

it's important to keep in mind that of
course there is still live television and

people watching certain events live and
they will do in the future but

there's also a massive chunk of
the audience who really are.

Once you Mark content on demand they
decide when they want to watch it and

they decide how much time
is available to them and

that unlocks the old
concept of the schedule and

therefore you can try to start to
break the kind of the bone degrees of

the content so there are reasons why there
is a certain documentary format which must

have half an hour because it fits into so
point in the schedule it'll come there

every week but
if you produce this content then you may

have to throw away quite a bit of content
because you just have half an hour.

Or if you at home like for

example want to consume this
radio documentary we have here.

You get their Half Hour podcast but you
may just have twenty minutes to watch it

so why not introducing a simple simple
slider which gives you fifteen minutes or

thirty minutes of this program.

And I think the beauty of this is it
looks really simple from the audience

perspective and
it solves a real problem I'm commuting and

just have twenty two minutes I can
listen to the thirty minute prod cast so

do I loose the interesting bit in
the middle do it directly jump to the end

to apply it faster that all doesn't
make sense what makes sense is

have the content arranged in a graph and

offer a trajectory through this graph
which fits the time being available and

bringing in some details if you have more
time and taking away some details but

still it's keep the story arc if you
have less time available to you and

I think this is this is now
really comes into play and

of course underneath from our and
it's it's quite a challenge to be honest

however what it gives you for free
basically is due to the fact that we have

the different elements not only
layered but also junked up into.

Certain time fragments you get this
feature which I described earlier

almost for free you can adjust the level
of speech are going to last just the level

of the background of this
content of course but

then under nice that is where the really
interesting stuff happens and

that is very actually pull the information
out of very skilled editorial people

because they have to tell us what is
the most important part of a story and

what is the relationship between the story
elements and this is a graph is actually

underneath so the other thing was new or
only a visualisation for audience so

you have these themes and under the themes
you have the right never to objects and

that underneath those you have the audio
objects which actually other pieces

of content and the piece of recording and
then you have the dependencies and

that is the important bit you know if I
have introduced this bit here then I have

only these three options to go for
if I ask this question then I have

to provide at least one answer if I have
a lot of time I may have a long answer of

only a short amount of time and
just go with the short answer.

And I think this is really
where it needs to go and

this is where it gets
benefits to our audience and

as I said audience really at
the heart of what we're doing and.

Another element which is actually at my
heart as well because of it worked in this

field for quite a while is immersive or
do you ever beat the times do

you just take our audience and
make a little experiments with

them.

Someone.

Do something.

Creepy creepy do you believe the kind
of morally tenets of which no.

Enjoy prescheduled suddenly as you turn
around for most of the what this is

something gave me think it's not such
a sweet self in all this is that so

pleasantly unpleasant experience.

That's what we do we put our audience
in a Krypton and see what happens.

Not quite like that.

This.

Was actually a program which was
produced for Helloween last year and

this were two full length spinal radio
dramas which were available over the i

Player and
what you just saw were pictures from the.

Launch event of these
two programs actually so

we invited the audience to get
the full scariness sitting there and

listen in the dark over headphones so
it's my program.

And they left it and we have we have
quite some effort going into immersive

audio especially mostly for
your headphones and why this was produced

as a static by no one soundtrack which was
available as an alternative option and

I play we also very very much looking into
what we can to on the more dynamic side in

the representable give you some examples
of this in a minute but again it's about.

Our audience and our audience.

Listening quite a bit over our
radio content over headphones so

it's about one third of the other
populations who distanced.

Radio overhead phone and
that is a massive number and

that is how we actually
can get immersive for

you out there because we meet
our audience where they are and

we not think you have to buy this fancy
thing and that fancy thing and we have no

idea how that actually works and translate
from the production and women into.

The home and why I meant having
twenty speakers there they all

have already the headphones I
know it's not as easy as that.

And there's still quite a lot of
question how you do person is ation or

individual sation on that and we have you
know we doing quite a lot of research in

this field how to get audio into
uncontrolled environment but

we have to because that's
where our audience are.

And of course this was radio
drama this was a few audio.

But by now well all of us also beneficial
in other areas of course and for

example we're exploring you know
again the interactive it again and

very nicely it fits into what
you might can do in the field of

Natural History Unit programs so
we do to try are.

Looking into the combination of
interaction and true three sixty sound and

this is the introduction to it just to
give you an idea how that looks like for

the audience.

You are about to be a must in
the sounds of the rain forest.

With your headphones to experience true
three hundred sixty degree by normal audio

watch our guide to show
you how to interact.

You will be able to move
from left to right.

Press and hold.

Drag and drop.

And tap multiple items.

You can also share this
experience with your friends.

And post the footage at any time.

So this again was an experience also
present provided in the represent but

it leads to something else and what you
see here is a screenshot of an actual

three sixty We DO YOU which we also
combined with the by in order you and

I think that's where it's in the moment
is a lot of interest in the lot of us and

a lot of momentum so we almost get to be
clear request what can we do this kind of

trial for that kind of program and what
can we do about the audio and how can we

move this this forward away from stereo
and I have to say it's something for

some programs that you don't honestly have
to go there but for other programs like

sitting in the middle of the jungle and
things like this it's really beneficial to

have this company Realty S. And I think
we really really need more possibilities

there on the rendering side to
individualize the H.S. for example and

to really have more control of what's
going on on the rendering side but

the platform the browser This is
the key platform and of course

we're also taking it further and look into
what you can do with retro reality and.

Explore this space as well as quite
some momentum there as well but

we do not have to forget that we
cannot expect in the very near future

that a mass audience will have all
the devices necessary to experience us

I think there will be still a big audience
which have a different setting so

what we're interested in is how
can we create something which

scales itself all the way from LEGO
the latest high forklift rift or

whatever you have to it to
the rep roles I can and

one thing we are doing there is
actually based on a research project so

we did it we are still doing
research project into three D.

Audioboo three universities as part of the
B.B.C. already research partnership and

we have produced small scenes
which would demonstrate the three.

Already you're Because there's
also always a kind of or

some bounce if you really want to do
things in production you have limits and

budget and so on so we wanted to take away
this limits at least for one minute and

then see what we could do so
we have created those scenes and

then it developed some momentum internally
because people were sort of amazed by

the buying a world sound that they decided
OK Can we put a visualization on top so

it's almost the other way round and
can we do a buy now or we are experienced

on top of this and
has went quite quite a way and

I will play of the trailer but
I can tell you that this project or

this program will be premium at
the Tribeca Film Festival next

week.

It happened in the autumn forest with the
trees close to the shop because it leaves

there's always a.

It was heaven for a year old cells.

Miles and
miles of space to run around tree so

children going to be can chase
each other and never be found.

Except one

day.

So more to come on this one and
possibly also becoming available to

the audience at some point and I've been
talking quite a bit about the audience and

there's one more thing which
I want to hear before I

have a quick look at the production side
of things as well and that is a question

how do you get to actually get
stuff in front of the already.

Yes you have seen some examples
which we presented on the R.

and D. website for B.B.C.
already which is why don't we have seen

some examples which are all the way and
underneath the big runs of the B.B.C. So

for example the head of the Fright Night
stuff that was part of the Radio four for

saw quite a big thing and there's
an interesting space in between because

obviously we want to try these things out
we want to hear what the audience say and

what they like what they don't
like because that's our driver

if they don't like it or don't meet it why
should we do it and why should we take it

all the way to the big brands and
make it a standard of effort.

If you don't you know have
verified it before and

we need something in between which
is not all the way to the R.

and D. website which is you know very
interesting for you guys but not for

the majority of the audience looking into
this so we have created a platform for

this and here is a quick
introduction what this platform

does.

Take a peek at something new from the B.B.
thing.

Case there was a sample
the latest experiment so

I did see which one you enjoyed the most.

From interactive.

Story thank.

You control what you watch.

For light isn't taste that fresh and new.

Some might be a bit ahead of their time
but on this might be right on time.

Great ideas can come from anywhere.

Who knows why some fly well done
that's where you come in and

you try out new ideas and take that
you'll get a chance to write them.

Would love to know what you think and
feel free to share your favorite brand.

So that they can have the same.

You know you can be the first but
then I think the.

B.B.C. trying.

Something new.

So this idea there's
a landing page there and

that is where we put all the technology
innovations under this rant but

also program innovations or
new editorial forms or experiments or

little gimmicks and this kind of
stuff is all under this umbrella but

again it's a website what else should
it be and people can try things out and

can easily rate things and
by that we get an idea what they like and

also they can share things
on social media again

gives us direct feedback what they
like and what they don't like.

So as I said at the beginning everything
is driven from the audience side of things

however we also look into
the production side and

I have one example here which I would
like to share with you because again it's

a browser based tool and there quite a few
of those within the organization but

I think this is very interesting because
of two things because it shows how you can

improve the situation today by introducing
this new piece of technology but

also unlock the potential of the future
going forward so there's a project

called discourse and this is in the moment
in the process of becoming a B.B.C.

product what it means a product should be
available to all our editorial staff and

that might not do to you but
that was really exciting for

our editorial people because it's
essentially an editor on audio video

editor which is based on
the transcript of the.

Brown who are you to edit a political
magazine but suppose that a person is

being politely asked by untracked
a woman I don't know what the tip.

The criteria is.

So you can directly
added in the transcript.

Who are you to edit a political magazine I
don't know what the typical criteria is I

don't know how many people are at it.

And the way it works people
upload their content the.

Processing is done in the background and
then you have this editing interface and

then you can export it again so
that you can do some some tweaking and

fine tuning in your workstation or

Alternatively you may just get
the fire at the end and what is so

interesting about this is that
this mirrors the process which

actually use going on in the production in
the editing of interviews for example so

things are transcribed people
work documents to analyze how

they want to put together the program and
then they go back to the old editor and

try to find the bits and pieces they have
just decided that should go in the program

and that is quite a time consuming
process but they like to work though

because that gives them
the best possible quality.

So we took this into account and
thought OK how can we streamline this and

we did some user storage studies on
this as well and it turned out that

we can double the speed of the production
of a typical interview by this piece

of technology and that is why they are so
amazed about it as they like it and here

is the as a result just exported Russell
Brand new to it is a political magazine.

I don't know what the typical criteria is
I don't know how many people are at the.

Bar if you think so that could go in
an editor and can used for but there's

another element to it and I think that's
that's even more exciting and that is they

are happy producing the programs as they
are because we have introduced something

which speeds up the process and there's so
much pressure into the production.

It's really really helpful for them but at
the same time we now have a almost perfect

transcript of the program which just comes
on top of it which not much additional

effort from the from the user so they
they might correct a road here and there.

So and now start thinking what you can
do with this if this transcript is

flowing through your IP based production
plant all the way to the listener so

you can have a full text search
on your radio program or

you can go much further than that you
can cross-link things and so on and

so forth and that's why I'm quite excited
about this project because it shows

how you can do integration in a very very
nice way you can just introduce these

new piece of technology help
the people in the process right now but

then unlock something for the future I
think that's that's quite important and

as I said this is
becoming a product now so

it's taken from our indeed to
the support side within the B.B.C.

in engineering to make this available to
scale this up essentially to our editorial

stuff but of course we're already
thinking about the next generation and

I have a fresh out of the radio
here from my colleague Chris who

gives you a preview of the next
generation of this tool.

What I'm going to do.

With the paper system record every
year and for their context for.

This is screen which is
an online interface where.

You're recording or like to transcribe.

In.

This public.

So what I'm going to do is press print.

PRESS.

Very shortly it will come
out of this printing.

So here we haven't found scripts
recording I'll just show it to you and

if you come over here
what we're going to do.

When you see this digital
character we trust our enemies.

Are going to do cross errands
to summertime right now.

Quarterbacks and
I'm going to underline the word Christmas.

Sad now I'm going to talk to
a parent gets older over here.

I want time to answer changes to.

What are you going to open.

Up here.

Has already been.

Transferred.

Into You can see that it's
really December tour I'm sure.

Chris Farley.

So.

That's Chris and that is actually
his P.H.D. project as well.

So this is really being inspired by what
we got as a feedback because this reflects

a process which is actually happening
people would like to sit there and

just do the edits on paper
mock the things they like

cross all the things they don't like and
by not taking them from there well then

in forcing something on top of them so
this is and we will see how it goes so

this is very early stages now for the next
generation and that is again in the R.

and D. space and the product space
however I think it also shows nicely

what inspirations if you get if you
talk to the users of your tools and

of course on the production side
there's a lot of more to do and

there's already a lot of more stuff
available Alex was mentioned that

at the beginning standing in this
gallery actually means there are kind

of vision mix of things functionalities
all your mix functionalities and fail.

As part of the IP studio and essentially
all what we're doing in R. and D.

will more or less use IP studio as
a platform to demonstrate whole this works

and how a new end to end IP based
broadcasting system would look like and

what we expect to be
a thought from the industry.

To us to use such a system and

I hope I also have given you a little
bit of an idea what is already there and

as I can't repeat it often enough it's so
great what is coming out of this

community because all this Warchus is
really rely on this we have to make it

work in the pros and we have to make
it work in the different process and

we have to scale it up and that's the only
way we can do this because of support

each and every single device we cannot
write thousands of different apps and

different versions this is a platform to
grow and you are the people who drive

the platform for
which is great I like to almost conclude.

With a radio showing you a little
bit some ideas where that make can

go.

And this is so
this is not real this is just

a thought.

I'm going.

To go and

thank you.

THANK YOU THANK YOU THANK YOU THANK YOU We
thank you for

our call and thank you thank.

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book.

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book.

Q.

Thank you.

So you may have your own opinion B.
of the future might grow and

how it will look like and what the best
browser will look like in the future.

Here's my take on it.

I think and that is the really
really important to me and

really in my heart in the end.

Technology doesn't matter.

I think what it took matters in
the end really it's the story you tell

the people you meet and the experience
you share with those people.

And having said that.

I hope you have a fantastic two and

a half days here in Atlanta to meet
people to share experience and

just move the rep audio stuff
to the next level Thank you.

To are.

Of.

The right to have

the person.

The.

Morning Good Morning.

When.

The.

We're all.

In.

The.

So in this example this was kind of
a real island prototype thing so

we haven't used any of
those because we're.

We want to try to get the user experience
that was driven from a user perspective

and we are in the moment in
the phase of exploring how that

could like like other scalable production
tools so we have some of the programs

we are investigating how we can scale this
up and make this a production tool so

what happened for
this one was essentially putting So for

engineers editorial people sound
designers into a room for two weeks and

make the thing happen taking
an existing program taking it apart

storing the different elements in
the graph and then go from there because

it was really driven by the user research
how can we present this to the user

what you just mentioned Mabel
combine into the eight to stay.

In the moment we are not there yet
we have another project which is under

similar lines more in the world often
use where we do similar things we can

do editing of short new snippets and
make a scale ability in time there so

that they can put together in a way
that fits in a certain schedule but

this I think is the next level and
we're not at that stage yet

with this work.

It's one of the

front.

And there he is.

Like.

That.

Or.

Something.

Like that is that something.

About.

Me.

Or.

You know this is a big topic and I went to
this conversion of those two worlds and

also this kind of three sixty experience
we are experience a they bring those two

worlds really together and this particular
example we hadn't any done any clever

stuff with a music we just you know
editing then in a way that we could

have loops which were running because
there were some other features you haven't

mentioned for example you could pause the
content and what would happen is the and

that is very similar to a kind of a game
like environment your pores the content

the narration will stop but
the background music will continue

the atmosphere would continue and
you go away make your cup of tea and

if you come back you're still in the same
mood and then the narration goes on

we have as part of your research
partnership we do a bit of research

with three other universities
called the fast project and

we'll look into done to make music
objects as well so you know investigate

what can be done on the music side to have
music which actually fits into the time

which is available of the user
sleights use this is lighter

than it did up some music as well but
you know we haven't got that far yet

with this prototype we just
used very simple things but

of course that was on the table and
we looked into the also some by for

example the generative nature of some of
the game music stuff would become quite

handy in this example Absolutely.

And everything.

We've been directly involved with but

not our group to be honest is there
anything specific you like to

know I'm happy to talk after what
is what's the burning question.

That is.

Close.

To It will kill the So that itself is.

The new way to box them.

You know I think I think
the aspect which is new for

the audience is taking into account
their history of listening and

what they like and this kind of US specs
but this is all you know established stuff

in terms of research and development I
would say that is more productive ising

something which is already there
however there is something where

some of this works is really feeding
in you know important scale and

that is the response of radio stuff they
actually use is part of the proposals

which were made by the B.B.C. in the
charter process where you say OK this is

how way do you make it look in the future
where we can just remove certain bits of

the schedule replace it by what people
might like or prefer but also having this

kind of scalable Lang's very growlings
aspects in this business something where

they are going to stuff really fits
into the high profile strategic work but

the music up is more taking what is
there it might be in the future so

yeah.

Like.

The more.

You know absolutely the.

So you see things going for and.

Using as a sort of a standard for all or

so being able to do a job here.

So.

Yeah.

Yeah.

Yeah.

I agree that it's a burning question and
that is one of the areas where we this and

the aspect of kind of resolution is useful
what kind of kind of maybe intermediate

for much do we need to represent this
content because we don't kind of render

the full blown object based stuff
in the browser for example so

my take on this and
this is my personal view is.

Most important you need a high
quality H A T F to start with and

there's good stuff out there including
place in a really important role.

In all this stuff and that is quite
often publicly open available stuff

is suffering but it's getting better I
believe that by introducing have tracking

you can make a massive step forward in
terms of the shortcomings of the non

individualized H.R.T. if actually and
that is what we're looking into first and

if you look at the market what's becoming
available in terms of fat phones and

stuff being driven from the BE OUR side
again this is not longer technology

challenge at all it's just a matter of
getting those products out there so

I think and we made some
demonstrators where you could have

had tracking plus browser
based rendering so

that something we did last year that even
the year before so there is a possibility

we are also working quite closely with our
colleagues from a force for example who.

So quite deeply involved into Binah
research and produce final programs

they're focusing a little bit more on the
individual is they should side of things

what is what I've seen so
far there is that you may go with certain

groups off a chart here so I kind of metal
levers and OK you have choice of seven and

you try to represent the population by
this kind of limited set of a shot yes but

that of course introduces the challenge
of how do you get your audience

to pick one to pick the right one and not
get bored by any kind of settings can you

do that game and how effective is
the whole thing so I think for

me high quality H.-O. TASA first thing you
need to do then you introduce trekking and

then you're at the individual station but
that would be my kind of person view of

the order of things to you know get
the most out of what was available

ultimately your idea that you need all
of those but you know you might have

to go step by step there but
the initial quality is crucial and

we found this to be quite often have this
problem that we have certain programs

we run into this with our
own own rendering system and

then we're under it elsewhere and they
are not the same much R.T.S. involved and

that leads to must of compromises and
so having flexibility there I would say

it's an important aspect of the as well
really good question really important

point that.

We can to afterwards OK thank you very
much thank you Rudy and very good.

Thank you

to.

The president with the.

Whole thing.

And it certain.

That any president has in that.

Thank you.